Create "Sanlitun on the grass" Jinhai Lake camping new business format bury the new economy of Pinggu

Since the beginning of this year, 10 large -scale camping sites of Jinhai Lake have made their appearances as a new tourism format. Jinhai Lake Town has set the "Taozui Pinggu · Lake District Camp" standard with the H brand to start the personalized development of the camp; "New Capture Safety Supervision and Administration Measures" gradually formed a leisure atmosphere of each style and unique High Fashion Golden Sea camping. Jinhai Lake Camp has become a gathering place for various types of fashion activities. Music, party, salon, flying disk, rugby, fitness entertainment, DJ, e -sports and other fashion formats are performed. Destination.

Through 4 months of music activities, Jinhai Lake Weekend Music High Square, which is characterized by electronic music and DJs, gathers Beijing music players and fashion consumer groups for "for music". One of the hot nightclubs "PH Group", sports social club Freeland, and the fashion activity platform "90 Kukou" settled in the camp, and changed the light show, DJ discs, jumping, Fujia Barbroke market, COSPLAY, and COSPLAY The full element format such as showing shows, surfing water guns, and flying trays has shifted to this time. The tourism format has gradually transformed into a casual business format in Beijing. Weekend tourism characteristics will be transformed into normal consumption places for citizens' leisure life. On the day, the camp received a total of more than 350 tourists, with an overall income of more than 300,000 yuan. Jinhai Lake Camp has become "Beijing New Sanlitun on the grass".

In addition, the "barn concert" and "rural salon" of the small stream camping site of Jinhai Lake have become the earth playground for children. The "big white night" and "hot air balloon night" on the weekend of the camp have become the space for tourists to release the healing space.

The new fashion leads the new economy to become an effective path for the transformation and upgrading of the tourism industry in Jinhai Lake. Jinhai Lake will also continue to lead and deepen the new business format, cultivate the new economy, and continue to gather elements of fashion and leisure life in Beijing. Fully combine to create a "smoke -free leisure factory".

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