The State Administration of Radio, Film and Television intends to launch new regulations!It is forbidden to propagate the ratings of ratings, and the main film pay is linked to these

On August 8th, the State Administration of Radio and Television drafted the "Regulations on the Management and Management of Radio, Television and Internet Audiovisual Programs (Draft for Opinions)" (hereinafter referred to as the "Management Regulations") to publicly solicit opinions from the society.

The "Management Regulations" not only put forward self -discipline requirements for industry organizations and practitioners, but also pointed out that it is necessary to improve the content of the programs, increase relevant film remuneration management regulations, and prohibit false publicity in terms of viewing rate click -through rates. Especially in the management of film remuneration, the "Management Regulations" clearly clearly engaged in the production and operation activities of the program, and should reasonably determine the proportion of the production cost configuration and the amount of the main creators, and focus on improving the quality of the program, forming the main creative personnel and the social benefits of the program and the economic benefits of the program. Link -hooked film reward structure system.

Film pay, etc. should be used as a standard for the program evaluation

With the development of radio and television and online audiovisual industries, new changes have occurred in corresponding operations, and creating a high -quality development environment cannot be separated from institutional guarantee.

The "Management Regulations" shows that institutions engaged in program production and operation activities shall reasonably determine the proportion of programs and the amount of creative personnel in accordance with the relevant guidance provisions of the State Administration of Radio, Film and Television, and focus on improving the quality Link -hooked film reward structure system.

At the same time, the competent radio and television authorities shall use important measurement standards for the production cost configuration, the selection of main creators and the film remuneration situation as the program evaluation and fund support. If the proportion of the program production cost configuration and the quota of the main creative personnel are obviously unreasonable, and may affect the sustainable and healthy development of the industry, the competent radio and television authority shall carry out key supervision of the content quality and qualifications of the program and related production subjects.

Online dramas, radio dramas are included in management

In this "Management Regulations", the scope of the program production and operation business is further improved. In terms of management objects, in accordance with the requirements of "the next standard and integrated management" of the Internet, it is clear that online audiovisual programs such as online drama, radio drama, brokerage agencies, online audiovisual program service agencies, etc. The main body of the program production under the organization is included in the management category.

Among them, if the brokerage agency organizes actors, guests, and online anchors to engage in program production and operation activities, it shall apply for the "Broadcasting and Television Program Production and Operation License".

In addition, for industry organizations and practitioners, the "Management Regulations" clearly clear self -discipline requirements, further improve the content of the program for prohibiting the content of the program, and propose false or misunderstandings of the content theme of the program, production cost, and viewing rate of viewing rates. Deception, misleading the public, other main practitioners, disrupting the normal industry order.

What role will the "Management Regulations" play?

It is undeniable that while the entertainment industry has developed rapidly in recent years, chaos such as excessive high paid has also occurred from time to time, so that all parties have continued to promote the comprehensive management of the entertainment industry.

According to public information, in September 2021, the Central Propaganda Department issued the "Notice on the Comprehensive Governance Work in the Entertainment Field", and mentioned that it is necessary to regulate market order, emphasize corporate social responsibility, encourage capital and industrial health interaction, and curb bad capital for profit. Resisting the price of sky -high price, the proportion of reasonable allocation of costs, and severely investigated and dealt with tax evasion. In the same month, the Central Propaganda Department held a symposium to emphasize that strict implementation of the management regulations of TV drama rewards, resolutely resisting the price of sky -high price, "yin and yang contract", and tax evasion. Since then, the Beijing Municipal Radio, Film and Television Bureau, etc. have successively promoted and implemented specific comprehensive governance measures to promote the creation of a benign industry ecology.

Wei Pengju, Dean of the Cultural and Economic Research Institute of the Central University of Finance and Economics, said that at this stage, the problem of incompatible with the quality of the actors still needs to be resolved. Further guide the quality of cultural products, so that more resources can play their due role around the work itself.

Industry insiders pointed out that when regulating the management of film remuneration, the industry also needs to further refine the specific and feasible implementation plan in combination with its own actual situation, thereby promoting the effective implementation of the "Management Regulations".

Reporter 丨 Zheng Rui Han Xinyuan

Edit 丨 Wang Naixin

Photo 丨 Screenshots of the State Radio and Television General Administration, Visual China

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