The efficacy of exaggeration is also fed down to 40,000 yuan

Recently, the Market Supervision Bureau of Sichuan Tianfu New District received a clue of suspected false illegal advertising clues, saying that a company in the area in the area sells "snoring the medical nose and cold compress" on the online shopping platform, but its advertising content exaggerates its effect. After receiving the clue, the law enforcement officer immediately checked the clue.

During the verification of the illegal clue, law enforcement officials found that the merchants had published on the online shopping platform, "My husband is particularly fat, sleeps like thunder at night, and the child does not sleep with him ... So far, my husband has basically not snoring." The dormitory was afraid to disturb others because of the snoring sound too loudly ... "It was not a night ..." and other advertisements. These spoken advertising words are close to life and are full of details.

"Do you still use the tone of consumers to advertise? Is this fictional 'experience after use', will not be misleading consumers?" The law enforcement officials asked, the merchant acknowledged that these advertising contents like "use after use", It is precisely the psychology that consumers will refer to the use of others and then decide whether to buy products to better sell products. At present, merchants have deleted related advertisements as required.

For the "significant effects" claimed in the published advertisements, the merchants cannot come up with relevant certificates. There are illegal publicity content that deceives and mislead consumers with false or misunderstandings, which has constituted false advertisements. The behavior of the merchant violates Article 28 of the Advertising Law of the People's Republic of China. Punishment.

"This kind of advertisement published in the form of" aftermath "is very misleading. Consumers must polish their eyes and carefully identify whether the" post -use feeling 'on the online shopping platform' Marketing means. "The relevant person in charge of the Market Supervision Bureau of Sichuan Tianfu New District reminded.

The Market Supervision Bureau of Sichuan Tianfu New District will continue to take the "Iron Fist" action as the starting point, increase the improvement of false illegal advertising, and effectively safeguard the legitimate rights and interests of consumers. If consumers find similar false advertisements, they can call 12315 to report to the market supervision department.

Reporter Kang Sha

Picture Chengdu Market Supervision Bureau

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