E -commerce entering the village muddy mountain soil becomes gold

Author:Ecological Ya'an Time:2022.06.17

Source local net red live broadcast sweet cherry

Hanyuan people have planted fruits for thousands of years, but they have never been as comfortable as the present -moving finger mobile phones to pick up orders, cold chain logistics to pick up goods, fruit farmers and consumers have good fruit to eat.

busy! The order is like a snow piece

At 11 o'clock on June 6, at the Ruixi Planting Farmers Professional Cooperative Cangding Center in Hanyuan County, Hongguang Village, Jiuxiang Town, the unique fruity aroma of sweet cherry overflowed the entire workshop. More than 40 workers sat next to two long operating tables to make preliminary screening of sweet cherries.

How can a sweet cherry wrapped in a "custom jacket" be sorted by four levels when the bag is retained? This is a test of patience, eyesight, and carefulness.

Basically, the surrounding female villagers are basically working. Their fingers quickly tear up the "coat" of the sweet cherry, through visual inspection and feel, judge the maturity and size of the sweet cherry in their hands, and put them according to four standards. In the 4 baskets next to them, the cracks, soft fruits, and rotten fruits are sieved at the same time.

"Reserved baggage is to get the fruit when the hand is not touched, and it is also easier to save when storing and transportation." The elders introduced very professionally.

Guo Xianyi, the person in charge of the cooperative, continues to check the order: "At least 4,000 kg of sweet cherry is sold every day, especially during the period before the Dragon Boat Festival, the order volume has increased, and even the orders are burst." The repurchase rate is high. "Every day, fresh fruit is sold now, and the quality is absolutely guaranteed!" Guo Xianyi said.

Fulmin village of Qingxi Town 13 kilometers away from Hongguang Village, the villager Zhou Xiaoling was picking sweet cherries in the orchard. After the initial screening, it was installed in the basket and waited for the cooperative's truck to come to load the car: "Since joining the cooperative and starting e -commerce sales After sweet cherries, don't worry about selling! You can sell about 250 kg of sweet cherry every day. The cooperative directly drives the truck to the ground to collect it, and the price can be higher than the local market retail price. "

Not to worry about the market, the fruit farmer Wang Jun. His family planted more than 10 acres of sweet cherries. As soon as it was listed this year, he was snapped up by the e -commerce boss: "Good goods are sold out without going out of the village."

The same joy also belongs to the professional cooperatives of red cultivation and breeding in Shanli in Hanyuan County. In the warehouse distribution center located in Chenhe Village, Fuzhuang Town, there are a lot of sweet cherry online for sale every day, and the sales volume is quite considerable. "Sales starting from May 19 this year, until the Dragon Boat Festival, the sales volume reached 150,000 kilograms." According to Ren Su Mao, the person in charge of the cooperative, last year, it rely on online sales to achieve sales of more than 200,000 kilograms.

For the person in charge of a cooperative like Ren Xiemao, e -commerce really "inserted" the "wings" flying to all parts of the country for sweet cherries, and also became an important support for the agricultural economy to "live and fire."

fire! Sweet Cherry Cheng Red Dad

"What are the characteristics of our Hanyuan sweet cherry? Thin skin, thick meat, many juice, and sufficient moisture."

"Pure natural and polluting, sweet cherry that grows in Hanyuan has absorbed enough nutrients to ensure that you can forget it."

Native

Entering a sweet cherry garden in Taoyuan Village, Jiuxiang Town, Ran Keqi, a local net red, is also being broadcast live. There is no lighting at the scene. A mobile phone, a bracket, a box of sweet cherries, the background is a lush cherry garden. The grounding of the grounding room allows fans in the live broadcast room to intuitively feel the uniqueness of sweet cherries and even Hanyuan villages. charm.

"This year is the second year of our live broadcast of sweet cherries. The sales volume increased by three times compared with last year. The two -hour orders are more than 1,000 orders. Everyone favors the sweet cherry cherry in Hanyuan, and there are many returns." Ran Ran. "Ran But seven said.

On the afternoon of the 6th, returning to Guo Xianyi's warehouse distribution center, four net red anchors from Pujiang and other places were broadcasting the goods live. While introducing the sweet cherry of Hanyuan to netizens, they threw out the purchase method. They received orders on the sweet cherry split on site, which was very lively. In this regard, the aunts who are working on the side have long been used to it.

Ran Keqi, Dust incense, Sichuan Sichuan, Shuyuan Sister ... In the Internet era, more and more "live broadcasters" have become "cargo masters", making the sales of agricultural products such as sweet cherries of Hanyuan.

From the "small anchor" to the "big platform", e -commerce is supplemented with each other in the sales season of sweet cherry in Hanyuan and has its own excitement.

The reporter learned that as of early June, the number of Hanyuan sweet cherry delivery business on the Jingdong platform was about 330,000 kg, and the distribution volume was 75,000 kilograms; the postal platform Hanyuan sweet cherry delivery business volume was about 250,000 kilograms, and the distribution volume was 100,000 kilograms; Hanyuan Sweet Cherry's delivery business volume is 600,000 kilograms, which has increased significantly compared with previous years.

prosper! Step into the "E -commerce era"

"Spring in the rain" is the development trend of e -commerce in Hanyuan County in recent years.

In 2021, Hanyuan County realized the retail sales of e -commerce network of 753 million yuan, of which the retail sales of physical types were 708 million yuan, mainly selling Hanyuan Agricultural special products.

From the root of the landing to Liaoyuan, e -commerce has gradually become an important driving force for rural economic growth in Hanyuan County, continuous income increase in farmers, and optimization of industrial structure.

As an earlier group of "touching the net" home entrepreneur, Ren Sumao enjoyed the benefits brought by the development of e -commerce.

"E -commerce is not only a platform, it can also play a role in stabilizing the market. For the sake of sweet cherry sales, the wholesale price of about 36 yuan/kg when it was first launched. Over time, more and more e -commerce joined Affected by supply and demand, the market price of sweet cherry cherries has also risen. "

Before 2015, Ren Su Mao has been engaged in fruit wholesale abroad, and he has clearly made all kinds of fruits and sales in the market. "At that time, domestic fresh e -commerce companies were booming. I think it must be promising to return home to start a business." Ren Sumao said. The sweet cherry in his hometown is very delicious and the quality advantages are greater. Ren Su Mao requires members to adopt a refined model of sweet cherry management. Gradually, the scale of sweet cherry and the benefits of branding are prominent. In 2019, her e -commerce sales have a qualitative leap, and the order volume increases quickly from the beginning of the 6000 orders. Seeing this situation, members are more attentive to manage, and a virtuous circle is formed.

Similarly, looking at the business opportunities of quasi -e -commerce, Hanyuan County also actively supplemented shortcomings, improves facilities, and exerts its advantages, and guided fruit farmers and returning entrepreneurs to sell online agricultural special products as the second occupation. Entering the "E -commerce era".

"From the initial development of e -commerce in 2016 to this day, Hanyuan has more than 600 e -commerce companies, and it will also develop upward in a better attitude." The relevant person in charge of the Hanyuan County Economic and Commerce Bureau introduced.

After taste the sweetness, in the future, the people of Hanyuan will also actively develop e -commerce, especially rural e -commerce, whether it is party and government cadres, e -commerce practitioners, or ordinary fruit farmers. Confidence in stocks makes people can't help but believe that they have the ability and confidence to make the fertile land of the foothills of mud and the valley of the Ruandsha Valley.