Provincial Consumer Protection Commission issued compliance guidelines to standardize e -commerce ultra -long pre -sale

"I obviously bought spring clothes, but in summer, I have not received it." "I have waited for two months to wait for the goods to be purchased." From the spot to 7 days to pre -sale, then 15 days, 30 days, or even longer In the pre -sale period, the "ultra -long pre -sale" problem of e -commerce platform has received widespread attention. Before the promotion of the "June 18" of e -commerce, the Jiangsu Provincial Consumer Protection Commission issued a compliance guidance to give enterprise guidance on the "ultra -long pre -sale" issue, and further build a market environment for assured consumption.

From the perspective of marketing, pre -sale is actually a business model to avoid marketing risks in the later period of market. Essence However, for "long pre -sale", it is not only a short -sighted behavior of overlord clauses, hunger marketing, and false propaganda, but also a short -sighted behavior of overdraft brand reputation and destroying the market atmosphere. In this regard, the Jiangsu Provincial Consumer Protection Commission issued a compliance guidance to guide the company's compliance operations.

Specifically, enterprises should standardize the pre -sale process to ensure the right to choose. In the pre -sale time, the merchant should try to compress the time as much as possible to control it within a week; those who exceed 7 days, prompt on the product sales page to prompt. In terms of publicity and marketing, merchants should clarify the corresponding preferential preferential intensity and prohibit the unilateral change of product page commitment; for low -cost marketing, it is necessary to provide insured services in a timely manner. In terms of delivery time, merchants can set up a reasonable delivery time period to prevent the fuzzy delivery time or time period.

In addition, the operator should fulfill the obligation to notify the notification of the prepaid funds; the refund of the prepaid money depends on the situation, and the consumer dispute caused by the delayed delivery time or too long. Refund in time. For similar provisions of "non -refund", except for products that are not suitable for secondary sales or are not suitable for returns, the pre -sale products should not be set up by this rule, and the essence of online shopping cannot be changed because of the prepaid nature of payment methods.

E -commerce platforms should also bear the responsibility of "first supervisor". Establish a early warning mechanism through big data applications, timely discover bad behaviors of ultra -long pre -sale, and use credit grade management, blacklist and other means to urge merchants to rectify as soon as possible. For goods that exceed the longest pre -sale period, they shall not be provided or required to make a reasonable explanation. At the same time, the platform shall require merchants to make clear specifications on the sales pages for the price, period, quality, quality, delivery date, and return of pre -sale goods. In addition, the platform should unblock the complaint channels and simplify the processing process. For consumer complaints to determine that the delivery time is uncertain or does not fulfill the "three packages" obligations, it shall be refunded from consumers in a timely manner.

"This compliance guidance hopes that the merchant can make a difference, find the" largest equivalent number "for pre -sale interests and consumer rights protection, and realize the maintenance of corporate compliance operations and consumer rights." Secretary -General Ju Shang said.

(Reporter Yin Dandan)

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