Value of 574.021 billion yuan, Moutai has become the only wine brand among the top 100 brands in the world

Moutai brand value was recognized again. Today (August 8), the 16th Annual Conference of the 2022 China Brand Festival jointly sponsored by the Brand Alliance and the China Convention and Exhibition Economic Research Association was held in Changsha. Yuan's brand value is the 14th place in the Chinese brand, ranking 64th among the top 500 world brands.

The list of Chinese brands released by the brand alliance each year is the list of strong influence in China. Among the top 500 Chinese brands, China Petroleum, Sinopec, and State Grid ranks among the top three. Construction Bank and China Mobile.

Among the top 50 Chinese brands in 2022, Maotai is the only wine brand. The top 50 of food and beverages is COFCO Group, ranking 31st.

The 2022 World Brand 500 released this time is the first list released by Chinese institutions. Different from other related lists, it is almost completely led by foreign institutions. The list released this time is the first time by Chinese institutions. Chinese and foreign experts collaborate. From the perspective of Chinese and foreign perspectives, the new list of international standards released by China and foreign countries. The spread of Chinese brand culture to overseas is pioneering significance.

Among the 2022 World Brands, Apple, Microsoft, and Google ranked among the top three. Moutai became the only wine brand in the top 100 world brand in 2022. It was the top Coca -Cola in food and beverages, ranking 75th with a brand value of 53.218 billion yuan, and Pepsi was located in 83.

In recent years, Moutai's brand value has continued to rise, and has won the world -renowned brand evaluation agency British "Brand Finance", the 19th "World Brand Conference", the international authoritative brand value evaluation agency Gybrand, and Kaidu Brandz ™. Acknowledge.

36 氪 Financial's views that in the long run, even in the environment of weak consumption, the demand for high -end liquor is still strong, and the performance of performance is high. In the future, driven by consumption upgrade, Maotai, as a high -end wine, has a high market recognition, not only continues to benefit the high -end trend of liquor, but also has the ability to digest valuation in consumer goods, as well as a certain amount of certainty. Adverse cycles and financial attributes will be optimistic about the capital market for a long time.

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