Young "cultural steward"

The "Cultural Manager" service model has recently been selected as the best practice case for common prosperity in Zhejiang Cultural and Tourism Promotion. Earlier, this model was written into the "Implementation Plan for the Common and Wealthy Demonstration Zone in Zhejiang (2021-2025)", and Hangzhou issued the "Opinions on Promoting the Social Services of Cultural Management" in rural cultural halls.

Although this new type of position is not settled for a long time, a group of young housekeepers with ideas and dare to innovate have been emerged. With awe and love of culture, they are actively investing in the ranks of "cultural steward". What are they waiting for them? What are the experiences of young "cultural butler"? This side reporter interviewed the three cultural housekeepers in Hangzhou to show readers the real housekeeper life.

01

"Cultural Manager" Chen Yingbin:

Pull up the team to build a group of cultural places, no "empty"

▲ Pictures of Xintang Street Opera Class are provided by the interviewed object

"Our cheongsam group has 100 members. As soon as there is a notice of lessons, everyone will receive the dragon to sign up. The group in her mouth is WeChat group created by cultural steward Chen Yingbin. In Chen Yingbin's mobile phone, there are more than 20 such groups.

From the beginning of 2020, "cultural steward" took office to the present, when there were more than 300 cultural training courses in Xintang Street, more than 20,000 trainers and more than 20 grass -roots cultural and sports communities were formed. Compared with the prosperity of online and offline activities, it is difficult to imagine that just two years ago, many cultural places in Xintang Street were still in the operating state of "empty shell".

In January 2020, Chen Yingbin officially took office with the training of the "Cultural Butler" of the Cultural Museum of Xiaoshan District. But in the face of a cultural and sports center building with a total construction area of ​​more than 20,000 square meters in front of him, he has some difficulties, the venue is sufficient, and he can be affected by the epidemic. The masses cannot carry out cultural and sports activities normally. How to meet the cultural needs of the masses in a special period? Chen Yingbin first thought of the fiery online live course and reported this idea to the village community. Fortunately, it was soon supported.

The streets bear the cost of online live broadcasting, and the "cultural steward" undertakes curriculum content settings and student organizations. Chen Yingbin stepped up and contacted the e -commerce platform "Yunchuang Live Town" created by Xintang Street, finalized technical support, and went to the community to find venues and solve equipment and network problems. In order to ensure the sound quality of the scene, he even contributed his sound. After all things are prepared, Chen Yingbin and the Zhenjie Women's Federation and social workers formed three people. I do n’t know how many rounds of live broadcast trial broadcasts, network speed measurement, video coloring and other attempts to build a modeling live room. The prototype of the online course.

"I still remember the day when I sent live invitations in the grass -roots cultural administrator group, my heart was always hanging, and from time to time, I went to see the number of people. Stable in 568 people. "Chen Yingbin recalled. Jianqun is just the first step. The cultural will and professional background of the members of the group are divided into four categories: dance, opera, yoga, and Taijiquan. According to the membership, the most voting of the door category will be set up on live broadcast activities. In the end, dance teaching reached the top, and the live broadcast course lasted 18 weeks, with a total of nearly 10,000 viewers.

It is worth mentioning that this online course that has been opened during the epidemic has continued to this day, and it has also been promoted to offline dance courses such as modern dance, Mongolian dance, and classical dance, and has harvested a large number of fans from various villages. "Since the" cultural steward ", there are more cultural activities in the village, the frequency of our cultural and sports centers is high, and the activity equipment in the community has also been used, and life has become rich and colorful." The villagers praised the mouth praise from the mouth. Essence

In order to continue to do a good job of mass cultural activities, more face -to -face interaction is needed. In the meantime, it is particularly important to form a group of grounded literary teams. Chen Yingbin has paid attention to "Zhaoxian Na Shi" from the beginning of his work, and contacted the villages communities in the streets. Through various methods such as the WeChat public account and the recommendation of cultural administrators, we discovered literary lovers and community literary artists, and registered information and specialties one by one Essence After a period of understanding, he found that the number of opera enthusiasts was large, and because there were no special communities in the streets, many opera enthusiasts would rush to Jingjiang Street more than 20 kilometers away to participate in training and performances. As a result, Chen Yingbin was determined to form a "Xintang Street Opera Lovers Group" to encourage everyone to show "eighteen martial arts".

"After the community recruitment order was issued, 86 opera enthusiasts from the district and even across the province signed up for Xintang Opera Club, 18 of which were selected, the largest 70 years old, and the youngest in their early 20s. There is a very good foundation. "After the community was built, the group members sent their singing section recording to the group, commented on each other, and the group was lively every day. In order to enhance the professionalism of the community, Chen Yingbin also chose to admit some students to teach in the small class of opera, and invited Teacher Shi Xingjuan in Xiaoshan District Cultural Museum to come to conduct professional training such as singing skills and table steps every week.

▲ Chorus training pictures of Xintang Street Cultural Center are provided by the interviewed object

After continuous efforts, today's Xintang Street, opera clubs, choirs, cheongsam teams, waist drum teams, folk orchestras, photography clubs, dance teams, calligraphy and painting clubs, literature and other literary teams, and the literary team lineups are quite large. Among them, the Calligraphy and Calligraphy Society opened the "Moxiang Xintang" calligraphy and painting exhibition. Teams such as opera clubs and waist drum teams are the "standing forces" of the street culture benefit project. Ordinary people have more opportunities to show themselves and enhance themselves, and be more willing to embark on the "stage" from the "stove". Many residents have become volunteers and builders of grass -roots public cultural services, and have participated in the entire process of many characteristic cultural projects from scratch. In this virtuous circle, the "cultural steward" represented by Chen Yingbin has always been a backbone. "Next is the road from you to excellent, and it will definitely be more difficult. What I have to do is to invest every minute and every second, go all out to make more cultural places get hot and let the grassroots people happy." Chen Yingbin said Essence

02

"Cultural Manager" Jiang Yuan:

Go to see how big the world's world is

▲ Driven by the "cultural steward", the masses actively participate in cultural activities. The picture is provided by the respondent

Twenty years after graduating from college, Jiang Yuan finally fulfilled his career dream: to play the director and provide cultural products and services to the public. Now, she is a "cultural steward" in Qiantang District, Hangzhou, Zhejiang.

"I studied the professional song and dance performance in college, and various art categories have contact. Many graduates of this major have entered the field of mass culture because they do not follow the professional route." Talking about the trajectory of life after graduation, Jiang Yuan confessed that he was frank. Like most students, they are engaged in public cultural services as soon as they graduate, but they boldly try different choices. In her words, it is "running".

Entering the workplace, Jiang Yuan moved from his hometown of Hangzhou to Wuhu, Anhui, and entered the TV station to work. It was 10 years and did it for 10 years. He also worked as the real estate industry and trip to the market. It is rare that during work, Jiang Yuan did not abolish the accumulation of singing and dancing performances, but used his spare time to do art training to teach in the local juvenile palace and art training institutions in Wuhu. The fire of artistic tests drives the needs of art training. It can be said that the realization of artistic expertise is not difficult, but she did not have too much sense of gain. In Jiang Yuan's opinion, buying and teaching is a simple market behavior. Consumers spend money to buy results. What pays attention to the blessing of artistic examination. Her output skills and methods are only one of many training teachers.

"When you are young, you must always toss. You have to go to see how big the world is, but every time you take it, you will become more clear and desire." Recalling the past of art training, Jiang Yuan is particularly emotional.

In May 2020, Jiang Yuan returned to his hometown for a long time and prepared to open a nearby art training institution to do art education. When meeting with old friends, accidentally, Jiang Yuan learned about the "cultural steward" project. "The new mechanism and new ideas of grass -roots public cultural services surprised me. I did not expect that the service method could be so flexible. The types of curriculum can be so rich. It really makes people look bright and a feeling of dreaming." Thinking of it can make it allow More people understand the beauty of art and learn artistic skills without standard restrictions. Jiang Yuan rose in his heart and immediately decided to register.

Thanks to years of experience in art training, she has a wealth of lectures and a solid professional foundation. Jiang Yuan has taken the road to public cultural services very smoothly. From July to September 2020, in just two months, from registration to being admitted, Jiang Yuan took a new identity of "cultural steward". This time, when she returned to art, she felt unprecedentedly clear in the struggle.

However, despite being prepared, Jiang Yuan was a little surprised to reality for the first time. Affected by the comprehensive factors such as the epidemic and service mechanism, the people's demand for culture is not very strong. Each of each lecture, everyone's participation is not high, and people often miss the class. In order to make the service in the hearts of the masses, you have to start from the foundation and find out the true thoughts of the villagers.

To this end, Jiang Yuan went to the village from time to time to understand the cultural facilities and resource utilization of the village community cadres from the village cadres, while chatting with the villagers. Gradually, the villagers and Jiang Yuan became familiar with Jiang Yuan, and truly accepted the "cultural steward" who had "free to send service" in front of him.

"Be a good 'cultural steward', the first step is to sell themselves, let the people recognize themselves, and then understand literature and art, and experience the changes in culture to life." The process of establishing trust in the people is completely different from the market -level benefit supply and demand relationship. It requires service providers to have stronger endurance, comprehensive quality and initiative. They know how to make dreams for others and hatch every beautiful expectation.

"There are courses such as opera, dance, chorus, etc. This week, you can choose to register you are interested in!" Now, the cultural activity group in Qiantang District is lively. From the enthusiasm for cultural activities to actively requesting to go to school, the enthusiasm for participation has been greatly improved, and the life is more delicious.

In order to meet the needs of villagers in different ages, the cultural butler of Qiantang District will also meet regularly with the person in charge of the village community culture work, connect the needs, and discuss the curriculum settings together. After pursuing the quality of life, the villagers realized that the importance of professional teachers came to teach, and they all cherished the opportunity to learn. Some art teams in the village also established their own activities.

Since the development of the "cultural steward" social service, grass -roots cultural venues have changed their idle situation in the past, which has become the favorite place for the masses. "Looking at everyone's confidence, they are more important to seek cooperation and dedication, and feel that their work is particularly meaningful." Jiang Yuan's achievement was full. She also introduced to reporters that the "cultural steward" socialized service content has been further upgraded, and she continues to promote the "personalized menu" classification course distribution operation, deepen the "one town, one product" brand service action, and continuously meets the spiritual and cultural life of the masses. 03

"Cultural Manager" Chai Yandan:

Take out the true common people will "pet" you

When I heard the four words "Cultural Manager", Chai Yandan was also a grass -roots cultural administrator. With the idea of ​​trying it, she passed the recruitment test of Hangzhou Most Recalling Culture Communication Co., Ltd. in 2020 and officially became the "cultural steward" in Linpu Town, Xiaoshan District, Hangzhou, Zhejiang. From the 15 -year -old township cultural station, to a new job, Chai Yandan repeatedly pondered what the "cultural steward" "managed" and what extent to "control". Today, in the close combination of theory and practice, she has gradually explored the way of "cultural steward".

"The housekeeper must take on the responsibility of 'management'. By" managing "by heart and affection, the cultural life of the people is active. I think this is the difference between the" cultural steward 'and the cultural administrator. " Working step by step, it is difficult to do a good job in cooperating with uniqueness.

At the grassroots level, the organization of mass activities has always been difficult. The content of a single content, the enthusiasm of the masses, and the difficulty of funding are the "boss difficulties". Chai Yandan was frankly. When he was a cultural administrator, he encountered difficulties and sometimes felt that he could cope with the assessment, but now there are very different. The "cultural steward" has clear tasks, standardized management, and systematically sorted out cultural facilities and team construction. The situation is a compulsory course. To accurately do the needs of the masses to provide corresponding services is the primary work goal.

When visiting the village, Chai Yandan confirmed the villagers' enthusiasm for sports through various channels of online and offline. So it was decided to plan a fun game covering multiple projects. Sure enough, as soon as the notification was issued, everyone was actively registered. "Among the villagers who signed up, the oldest was 78 -year -old Aunt Xu. She pulled my hand and said, Xiao Chai, when I was young, I played the masters. This feeling of being needed by the masses is very fulfilling. "In Chai Yandan's view," cultural steward "should understand the villagers who serve their own service. At the same time, they must strive to launch more people to participate in cultural activities and experience the significance of participating in cultural activities, so as to mobilize subjective initiative.

The close contact with the masses has consolidated the foundation of grassroots work, and the support of the company's platform is the important source of Chai Yandan's energy. "In the past, the cultural administrator was attributed to township cultural stations in the preparation, but most of the business was alone. At that time, it was difficult to imagine that professional teachers could systematically train the people on demand. Now, we 'cultural butler 'It is a team that relies on strong teachers, performing arts, and creative resources. The regular meeting once a week is not only the time for the team to study, but also the space for the housekeeper to communicate with each other. If the work is poorly advanced, the company will understand the situation and put forward new requirements. "Chai Yandan introduced that the customized model is welcomed by the people. When creating the" one town and one product "project of Lingpu, the Yue Ge" Xi Shi Soul ", it is The professional teacher of the company's new youth song and dance troupe was invited to help arrange. Each teaching, the one -and -a -half hour class, often extended to two hours or longer. After that, the trainees also went home to practice in accordance with the video of the class. In the end, the villagers' wonderful performances gained applause.

Talking about the event organization, Chai Yandan also shared a moving thing with reporters. One day, the rain was very heavy. Chai Yandan arrived at the rehearsal hall as usual as usual. Suddenly, a teeth hurt, which made her unable to cover her face. At this time, a team member asked the situation. When I was about to start rehearsal, Chai Yandan suddenly found that the number of people was wrong. After a while, I heard a rapid footsteps, and then rushed in two people who were soaked in wet. It is particularly effective for toothache. The other one went on to say that after applying the peppercorns to drink this bowl of porridge, don't be hungry! "At that time, there was really an indescribable movement, no matter how many words could not express my mood at that time. I think the cultural butler 'really wants to go to the people and really serve the masses. . "Chai Yandan said emotionally.

If you want to do better, you need to continue to innovate, and you must have sufficient social practice to find innovation points that match the needs of the masses and highlight local characteristics. Chai Yandan, who is a "cultural steward", has always taken root in the grassroots level and has never stopped, always maintaining his love, enthusiasm and enthusiasm for the masses. "If you have a one, you will have a status. My sense of gain and satisfaction is linked to the quality of the people's spiritual life. My struggle is to make the mass cultural activities gain a qualitative leap and promote the great development of the cultural construction of grassroots people." Chai Yandan Say.

Expert evaluate "cultural steward":

Promote the professional level of social forces to enhance composite service capabilities

When the layout of grass -roots cultural facilities and resource sharing have become the development goals. When the supply of high -quality cultural products and services becomes a "high -profile" manifestation, the high -quality development of public cultural services can truly visible, sensitive, and measured. Faced with the key propositions of improving the effectiveness of grass -roots public cultural services, the "cultural steward" project launched by Hangzhou, Zhejiang provided a development model worthy of reference. Among them, the practice of Xiaoshan District, Hangzhou was the most typical. In response to the problems of general organizational power, insufficient innovation, lack of professionalism, and insufficient activity attraction in grass -roots cultural service agencies in recent years, the "cultural steward" project uses the supply side as the entry point, and according to the "government funding purchase service, social culture and culture The institution provides the masses with personal public cultural services in accordance with the service list and grass -roots cultural venues as the position ", acting in a socialized form of public cultural services, streaming of the blocking point of institutional mechanisms, and realizing the" sending culture "to the" sending culture "to the realization of the institutional mechanism. The transformation of "cultivation culture" to the "education culture" and "show culture" allows public cultural services to directly reach the "last mile" of the grassroots level to meet the needs of the masses.

"Generally speaking, the lack of qualified undertaking is currently a bottleneck problem that restricts the socialized operation of public cultural facilities in my country. Enjoy the quality of public cultural services and carry the reputation of government responsibility for public cultural service under the new mechanism. "Li Guoxin, a professor of Peking University, chief expert of the National Culture and Tourism Public Service Expert Committee, believes that It is to explore the implementation, verification, and replication of enhancement of the professional standards and service capabilities of the main body and service capabilities. The reference of the "Cultural Butler" model is to form a full factor chain that improves the professional standards and service capabilities of the main body, and embeds methods, standards, and paths. Specifically, the recruitment of younger and specialization of personnel is strictly controlling the entry level; formulating the management system and establishing a training system are continuous empowerment for the steward; "Six things to the housekeeper" are the core capabilities requirements; the assessment system and reward mechanism are positive incentives.

The "cultural steward" has a relatively complete housekeeper team formation, cultivation, practice, and incentive mechanism, establishes effective paths to improve the professional level and service capabilities of the main body, and promote the socialized management operation of grass -roots public cultural facilities to a new level. Reform and development has obtained richer and higher -quality public cultural services.

Wang Quanji, vice chairman of the Chinese Cultural Museum Association and chief expert of Zhejiang Cultural Museum, believes that the comprehensive quality of the implementation of the "cultural steward" is very important, including the stability of professional teams and the flexibility of operating services, and the development of the times. To allow qualified and capable cultural butler to be familiar with the characteristics and status quo of public cultural services as soon as possible, and to play the maximum role, the government's real investment is needed. "The government must not only give guarantees in terms of funding, but also pay attention to the coordinated promotion of resource allocation, training methods, and assessment mechanisms. It is basically exploring social participation specifications that meet the requirements of public service reality and achieve orderly development of each project. "Wang Quanji said.

In this regard, the person in charge of many social operation teams has deeply realized. It is not difficult to find out projects such as "cultural steward". It is not difficult to find that operators and practitioners with public cultural service experience are the ideal team structure. Social forces are involved in public cultural services. First of all, we must "get in" and "touch" to "do well." "On the one hand, the relevant government management departments should clarify the effectiveness goals and avoid simply purchasing the 'human resources package', but should strengthen the purchase of the 'composite service package'; The management inertia should explore the cooperation model of win -win and mutual benefit and serve the people, and use this as a principle to build an assessment and evaluation system. "A senior manager in the industry told reporters.

The successful experience of the "cultural steward", the member of the National Culture and Tourism Public Service System Construction Expert Committee, Wu Zhinan, a researcher at the Shanghai Academy of Social Sciences, believes that first of all, party committees and governments of various places must strengthen overall planning, deepen organizational leadership, policy guidelines, funding support, platforms The systematic "decentralization service" reform of support and intelligent management starts with the new organization and new mechanism of "cultural steward", focusing on the multiple factors, facilities, talents, resources, and technical factors of high -efficiency integration policies in the countryside. The effectiveness of government public cultural services; Furthermore, the party committee and the government need to plan for it, adopt the pilot first and steadily pushing away, to cultivate a social professional force that can bear the functions of the "cultural steward", and take the initiative to take the initiative to use the government to purchase services in the form of government purchase services. , Attracting the entry of high -quality cultural enterprises, encouraging high -quality cultural enterprises to rely on their cultural accumulation and economic strength, to send cultural butler to the town and villages to continuously transport high -quality cultural resources and services to the countryside. In addition, the party committees and governments of various places must also guide the socialization of public cultural services, especially the introduction of social forces to participate in rural grass -roots cultural services. Although the intervention of high -quality social professional forces is the key, party committees, government guidance, management and support are fundamental. "At the moment when vigorously constructing a modern public cultural service system, the 'Hangzhou Sample' of the Cultural Butler '' from better performance of the party committee and government public cultural service functions, and more solidly promoting the high -quality development of urban and rural areas in public culture, and more effectively at the grassroots level of the countryside In order to focus on promoting the common prosperity of the people's spiritual life, it has provided many beneficial inspirations for the country. "Wu Zhinan said. "China Culture News" on August 8, 2022

The 4th version published a special report

"Young" Cultural Manager "

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Editor -in -chief: Chen Xiaoyue

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