Culture leads the "Chaoyang Model" of the city's update | | From the Cultural Industry Park to "Urban Cultural Park"

Author:Cultural Tourism China Time:2022.08.08

In the recently issued "Notice on the implementation of major policies and measures for the implementation of major policies and measures in 2021" issued by the General Office of the State Council. The reason for being selected is inseparable from the new path and new model of the development of the cultural undertakings industry. In recent years, Chaoyang District has taken the lead in carrying out the review and identification of the development demonstration park (referred to as a demonstration park) in the city's integration of cultural undertakings, and identified the first batch of 10 demonstration parks with strict standards. While continuously enhancing the capacity of industrial innovation and development, the demonstration park has also continued to improve the level of public services and promote the rapid development of cultural undertakings and cultural industries.

New ideas of integration and development:

Reconstruction of regional cultural prosperity vitality

Beijing Chaoyang District is a cultural area. There are currently 102 cultural industrial parks that have been put into operation. After years of development, from the initial gathering of industries and tie development, to today's facing society and open public welfare, these cultural industrial parks have changed from an industrial park to a cultural community, and then to "urban cultural parks", serving a wider public public. Under this development trend, in the second half of 2020, under the overall planning of the Office of the National Cultural Center Construction Leading Group in Chaoyang District, Chaoyang District Culture and Tourism Bureau and District Cultural and Creative Industry Leading Group Office (founded in the district) The experimental area management committee and other departments jointly launched the review and identification of the demonstration park. In order to promote the successful development of the review and identification, Chaoyang District issued the "Administrative Measures for the identification of the development demonstration park in the cultural industry industry (trial)". In terms of inspection of the park, the trial method emphasizes public welfare attributes: such as the park to carry out public welfare culture for public organizations for public organizations. The public welfare cultural services such as lectures, cultural exhibitions, and cultural activities; the work development of the park in the aspects of non -genetic inheritance protection, cultural exchanges, and talent training;

"The assessment of the demonstration park is intended to guide the rich public cultural service supply supply, improve the effectiveness of public cultural services, expand public cultural service space, and gradually change to urban cultural parks to better meet the growing spiritual culture of the people in the new era Demand, continuously enhance the sense of cultural gain and happiness of the people. "The person in charge of the Chaoyang District Culture and Tourism Bureau said that after two years of cultivation and guidance, the Chaoyang District Demonstration Park has basically formed a continuous cultural connotation, an increasingly apparent gathering effect, and public services. More balanced and brand effects continue to show the development situation.

Give play to the role of demonstration:

Public cultural services to a new level

The first 10 demonstration parks in Chaoyang District are well -known for public welfare cultural activities. For example, Langyuan Vintage has gathered the main formats such as film and television entertainment, cultural technology, cultural finance, cultural media, design services, creative catering facilities. The service is the core, and the cultural content services of movies, Kunqu, drama, literature, music, music, youth career education, public welfare, and other types of cultural content services are launched. The park holds more than 500 cultural activities each year to attract over 100,000 participation.

According to the relevant person in charge of the park, the park performed by the park all year round. The Yu She performing art space independently operated by the operating team was rated as "traditional cultural base" by Chaoyang District. Not only is he actively committed to inheriting traditional culture, the park has also launched a cultural brand- "Prism MINI Drama Festival", helping drama enthusiasts to achieve artistic thought on the stage. Since 2019, the Prism MINI Drama Festival has become a young drama and aater of theater and the drama gathering, exchanges, carnival places and new experiments of theater. "Putting cultural operations in the first place", this made the first Vintage Vintage the main position of the vocalist and cultural services of the CBD regional boutique culture.

The Chaoyang District Demonstration Park jointly settled in enterprises to create a series of cultural boutiques, and continued to promote the innovative development and creative transformation of excellent traditional culture, and established the artistic creation ecosystem with endless cultural and cultural brands. For example, the Beijing Lulong Cultural Industry Creative Park holds more than 200 cultural activities such as the Lectureon Lecture Hall, the Non -Heritage Art Exhibition, and the Lulong Culture and Art Festival, and the number of participants exceeds 40,000. The person in charge of the park said that the park always focuses on the public welfare and extensiveness of cultural services. Since the establishment of the park, many tasks have been carried out in the promotion and development of traditional cultural inheritance. It has often organized various forms of cultural activities, inviting non -genetic masters, industry experts and scholars to the park to create close understanding and listening to Chinese culture for the public Opportunity. At the same time, the park also actively went out to participate in public welfare cultural services. For example, carry out activities such as "Yanjing Baju Campus", "Yanjing Ba Jue Carnival", as well as the "old -fashioned pop -up" in Xidan Shopping Mall, bring traditional craft experience courses to campus and large public places, so that more citizens will have the opportunity to experience experience Traditional cultural courses.

Innovative area sharing cultural space:

Create unique cultural tourism consumer brands

As the enterprises of the demonstration park gather to a certain scale, the level of operation and management has continued to improve, and the development of the park has gradually entered the stages of service and environmental efforts from the stage of space and the policy stage. Space has become one of the focus of the development of representative parks. In recent years, the 798-751 art district creatively created the night cultural tourism consumer industry chain, which has driven the regional cultural tourism consumption economy. At the same time, the block relying on its own cultural and fashionable design advantages to organize a variety of cultural activities such as special art exhibitions, night travel art museums, youth drama festivals, international design festivals, and train markets. Essence In 2021, the first batch of national night culture and tourism consumption agglomeration areas were selected as the Ministry of Culture and Tourism. Based on the integration and development of cultural industries and cultural undertakings, the content and form of public cultural services in the park through industrial development have continuously enriched the public cultural services of the park, and have also become a remarkable feature of the innovation and development of multiple demonstration parks. For example, the E9 District Innovation Workshop builds a multi -dimensional format system to serve the cultural needs of surrounding residents and cultural consumption needs. The park is not only equipped with a large space book reading and knowledge sharing space "think tank book house". In 2020, the Beijing Picking Museum was founded. It also provides special public cultural supporting services: creating a urban cultural park in southeast Beijing, expanding the diverse cultural and leisure space With a multi -format space such as football team, maker canteen, gym, music bar, think tank coffee, theater, etc., they create a "10 -minute cultural leisure experience circle" for employees and surrounding citizens.

The relevant person in charge of the park said: "Since 2019, the park has made full use of the park's public cultural space independent planning and jointly organizing public welfare cultural activities, involving industrial services, cultural salons, industry forums, literary performances, and party building. Establish a platform for government communication with corporate exchanges, build the field of interaction between the park and the community, and gradually form a regional cultural atmosphere with the "culture+'attribute industry and public welfare activities."

Under the active guidance of Chaoyang District, the demonstration park continues to innovate the supply model of public cultural service, and through cultural empowerment, guide promoting industrial development and cultural consumption upgrades, and promoting the "business+industry+consumption" three -wheeled drive. It is understood that in 2021, 10 demonstration parks were built with 416 public cultural space, with a total area of 293,000 square meters. Traditional festivals, international exchanges, exhibition exhibitions and other public welfare cultural activities and cultural tourism consumption activities exceeded 1,500. Over 8 million, the event revenue is nearly 120 million yuan. The demonstration park has played the role of demonstration driving and radiation in expanding the supply of cultural product services, improving innovation and development capabilities, developing new cultural formats, stimulating cultural consumption potential, and major service strategies. The relevant person in charge of the Chaoyang District Culture and Tourism Bureau said that in the next step, the park will still be encouraged to open up more "small, special, refined" cultural space to highlight the characteristic cultural connotation of the demonstration park. At present, the second batch of demonstration park review and identification related work is being promoted. It will further guide and encourage the park to participate in the production and supply of public cultural services, and promote the systemic, characteristic, and grass -roots development of the park.

"China Culture News" on August 8, 2022

The second edition published a special report

"The" Chaoyang Model "of Cultural Leading City Update -From the Cultural Industry Park to the" Urban Cultural Park ""

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Editor -in -chief: Chen Xiaoyue