Five Five Hi Buy!Publishing in the five fashion consumption landmarks of Shanghai

The autumn is in the summer. Last weekend, although Shencheng continued to be high temperature, what was hotter than the weather was the enthusiasm for shopping for citizens to "buy and buy". With the various activities of the five -five shopping festival in various districts, everyone swept out the epidemic and the depression of high temperature days, and they walked out of the house and enjoyed the annual consumption feast. Two days ago, the reporter of Xinmin Evening News walked into five fashion consumption landmarks, such as shopping malls, bazaars, and bookstores, listening to the voice of the citizens, and bringing readers to experience a diversified consumption experience.

1

Huangpu

Location: Nanjing Road Pedestrian Street

Gourmet food, enjoy special price

Yesterday afternoon, the reporter came to Nanjing Road Pedestrian Street. The people on the street were crowded. In major shopping malls, the signs of various promotional activities such as "special offer" and "50 % off the audience" have also been attached to a prominent place.

In Yongan Department Store, 20 % off shoe beds, 50 % off exercise, 50 % off small appliances, 20 % off international cosmetics, etc., a lot of discounts; The shop "" Hundred New Products "and" 55 % off model "three major promotional activities attracted many customers to stop to buy food; the old -fashioned" Shen Dacheng "and" Big Family "also set up parasols at the door of the store, equipped with spray electricity The fan is cool for customers. Customers buy special foods such as buns and pastries. Mr. Huang said, "I haven't eaten Shen Dacheng's buns for a long time. I came here this time to buy it."

In this "Five -Five Five Shopping Festival", the two -way diversion of online and offline is also a major feature of Nanjing Road Pedestrian Street. Through Alipay's "Nanjing Road Pedestrian Street" applet, people can receive "100 million yuan consumer coupons". The unprecedented promotional scale and huge interest rates are also a major reason for Nanjing Road to attract so many customers this time. The reporter saw that at the snack window of the Xinya Cantonese Restaurant, consumers can purchase goods by using consumer coupons.

In addition to buying food, major brand clothing stores are also consumer places with more customers. Many stores have labels "special offers" to attract consumers to buy. The Boshiban flagship store on Nanjing Road provides free ice drink for customers to relieve heat in the hot summer. Exquisite clothing is equipped with cheap prices, and customers who come and go are endless.

"Because of the epidemic relationship, our family hasn't come out for a long time." Ms. Liu said, "The activity of the" Five -Year Plan Shopping Festival "also gave us a chance. s things."

2

Hi Buy Changning

Location: Kayada Road Speed ​​Pedestrian Street

Shop the market, play fashion

The day before yesterday, with the official launch of the third Fifth Five -Year Shopping Festival in Changning District, "Kayada Jihui · Surprise Changning" also officially opened on the street. The exciting marketing activities have attracted many citizens to come to check in: throwing the circle to pick up childhood memories, wear VR glasses to experience the harm of drunk driving, tens of thousands of yuan tumor -tuming palace to let climbing breeding enthusiasts love ...

The reporter saw at the scene that there were many elderly people in front of the booth of Meitian cuisine. The 70 -year -old Mr. Zhu took a box of beautiful sky green vegetables that had just been purchased with one dollar and said with a smile: "This event is great! The content is very rich, the atmosphere is also very good, the epidemic and high temperature make everyone very depressed. Come here, I am much happy! "Gu Zhijun, general manager of Meitian Style Food Company, introduced that Meitian is a state -owned enterprise in Changning District, and Mei Tiancai Xiaorui is an online platform launched in the epidemic. This time, the company prepared a lot of fresh dishes, scan the code to pay attention to buying vegetables on the spot. I hope that in the post -epidemic era, with the help of the Five -Year Plan Shopping Festival, everyone can restore consumer confidence and stimulate consumption enthusiasm.

Compared to Mr. Zhu, who lives nearby, Ms. Ren brought two daughters from Hongkou to participate in the event. It was fun to play. Their favorite project was to wear VR glasses to experience the state of drunkenness. "Putting on the glasses, people are dizzy, their vision has changed, and she can't walk normally. If driving like this is really dangerous!" Ms. Ren's eldest daughter told reporters loudly.

From August 6th to October 16th, every weekend, Kayata Road will hold wonderful and unique marketing activities. The theme of the Fifth Five -Year Shopping Festival in Changning District is the theme of "Hi Buy Changning Gathering", and in the next 2 months, multiple online and offline consumption activities will be carried out. E -commerce platforms such as Pinduoduo, Ctrip, Baiqiu, and other e -commerce platforms will issue consumer vouchers and carry out live broadcasts; key fashion brands in Aitesi, Dusu, and Arthisse will carry out online promotion activities; Changning will also actively promote digital The RMB consumption scenario experience, carry out activities such as currency red envelopes, shopping discounts and other activities.

At the same time, the major shopping malls in Changning will also make full effort to create a wonderful offline shopping atmosphere. Whether it is the picture book exhibition of the Hongqiao Nanfeng City, the "The Great ArtistS Grand Art Museum" of the "The Great ArtistS Grand Art Museum", or Changning Laifu Shi The "Doraemon" pop -up store of "Tang Lao Duck Summer Camping the theme" and the "Doraemon" pop -up shop of Changning Dragon Dream. The wonderful activities make leisure and consumption strongly integrated, and keep the public from buying.

In addition, following the "Shanghai Manufacturing Best Exchange" event that has just ended, in late September, 2022 Shanghai Fashion Customization Week will also land in Changning, with Changning fashion consumption landmarks as the carrier, through series of fashion customization, new product launch and other series of activities to show Changning The characteristics and charm of the "Global New Products Demonstration Zone".

3

Trending Hongkou

Location: Northern Bund Boyfish

Welcome to summer, send Qixi Festival

The five -five shopping festival and the romantic encounters of the Qixi Festival have begun. The Hongkou series activities have begun. White Magnolia Plaza, Ruihong Tiandi, and Kaide Hongkou Commercial Center and other major commercial enterprises and main body of business districts have opened pink courtesy. Yesterday morning, the reporter at Northern Bund to see the guides on various floors showing the poster of "55 Shanghai · Shanghai Chao Life Festival". Although the Tanabata Festival preferential activities have come to an end, many consumers still seize the final discount time to consume in major brand stores such as jewelry, clothing, and daily necessities. At the weekend, many parents took their children to the mall to participate in parent -child activities, and brought a wave of dining consumption climax.

Next, in order to welcome the hot summer, Nest Bund will also launch the "Hi Beer for One Summer, Film is coming" event. The theme party, wait for you to be romantic here and play the most memorable image of life.

During this shopping festival, Hongkou District will focus on the four theme sections of the four major theme sections of "brand tide ability", "starting tide ability", "music night tide ability" and "digital tide ability" to launch Shanghai Tide Life Festival, National Tide Design Competition, Suning Suning, Suning, and Suning The 18 major theme activities such as the Consumption Festival of the Home Appliances and Panasonic Home Appliances will open the Hongkou preferential area and present a consumption feast for citizens' friends.

4

Shuxiang Yangpu

Location: Da Yin Book Bureau (Chuangzhi Tiandi Store)

Coffee, friends

As the "Five -Year Shopping Festival" benchmark IP, Shanghai Coffee Culture Week has recently opened. Yangpu's major bookstores and coffee shops have launched many wonderful activities, attracting various tourists to check in.

Yesterday afternoon, the reporter came to the University of Yangpu District and saw many young people taking photos in front of the slogan "The reunion is the first beautiful thing" and "I am waiting for you". Yu Yun. As soon as the subway station is out of the subway station, the right hand side is the Da Yin Book Bureau (Chuangzhi Tiandi Store). As one of the exhibitors of Yangpu Coffee Coffee Cultural Week "Cai Xiang Book Fragrant in Shanghai", Da Yin Book Company launched a new taste of taste, from Monday to Friday, one person is free of order (iconic drink), buying on Saturday and Sunday Two cups of preferential activities with one cup, providing citizens with new places for work and leisure.

The reporter noticed that there were not many customers in the rest area in the store. Some of them were borrowing the atmosphere of the bookstore. Young people who came to read books and studied, there were also some "punch groups" who deliberately came. At the door of the store, the reporter met several fashionable middle -aged and elderly friends. A aunt said with a smile to the reporter that they heard that the Bookstore held a coffee culture festival and was very interested. Therefore, he came to visit the punch card to experience the cultural activities of young people.

According to the manager of Chuangzhitian Di, Da Yin Book Company, because the epidemic was intermittent some time ago, the Bookstore could not open for more than ten days, and it was not normal until August 4th. Since the coffee culture week activities, although the passenger flow is relatively small, it is gradually increasing, and it is currently in the epidemic recovery period.

In addition to the Coffee Cultural Festival, under the premise of meeting the prevention and control of the epidemic, various large -scale commercial complexes in Yangpu District also organized various types of consumer -themed activities. Heshenghui, Wanda Plaza, Bailian City, Shanghai International Fashion Center, Baolongxuhui Plaza, etc. will launch nightlife festivals, theme jewelry shows, pets to carnival, etc., allowing consumers to pick up offline shopping.

5

International Minhang

Location: Hongqiao Pinhui

Buy good products, "play" coffee

As an important part of the "Five -Five Five Shopping Festival", the 2022 Shanghai Import Hi Shopping Festival has recently launched at Hongqiao Pinhui, and has launched a number of activities for profit promotion. In Hongqiao Pinhui, the shopping festival not only brought many special products for the Expo, but also made the coffee fragrance permeate in the air of the mall.

Afternoon the day before yesterday, the reporter came to Hongqiao Pinhui and saw in the area on the first floor of the "Entering the Bo Good Things" area. All kinds of snacks and small home appliances were neatly placed on the counter; customers tasted the imported beef imported from Australia. The steak made; the staff dug the imported ice cream in Germany into the cup one by one for the people who visited the visit. "This ice cream tastes more dense than before." A customer said with joy.

"The brown taste Shanghai, live up to love." On the "Hongqiao International Coffee Port" on the second floor of Hongqiao Pinhui, various coffee brands gathered together, and coffee beans, coffee cups, and coffee machines are selected for customers. According to the staff of the coffee coffee, this exhibition is also an experiment. I want to listen to consumers' different evaluations of the company's products, so as to further improve the products and closer their distance with consumers.

It is worth mentioning that customers can experience coffee culture while trying coffee. In Hongqiao Pinhui, diverse and interesting activities are waiting for customers to participate. "Coffee Champions Lahua Teaching", "Coffee Polynous Pot Potted", "Coffee Children's Painting" ... The one -week event provides customers with many fun in daily life, showing the slogan of Shanghai Coffee Culture Week this time "Coffee changes life".

The event of Hongqiao Pinhui was also praised by customers. "This time I brought the children to Hongqiao Pinhui, bought a lot of things, and went back to eat with her." Aunt Zhou, who came here, said, "The children are also very happy. I tasted all kinds of coffee, made multi -meat potted plants, and appreciated it. At the superb skills of the coffee champion. "

Xinmin Eye Studio

Author | Tu Yu

Intern | Liu Xinyu, Liu Yuxuan

Picture | Wang Kai, intern Liu Xinyu Liu Yuxuan

Edit | Gu Yingying

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