[The high -speed rail is here, are you ready for Changde?] Series reports (7) fast travel slow travel, how can leisure agriculture be in line with high -speed rail?

(Shooting/editing: Peng Jinjun 邰 Yalin)

Changde Daily reporter Peng Jinjun, Yalin Yalin

The high -speed rail is no longer a dream for Changde. The time for Changde to go to the provincial capital to 60 minutes. The tall buildings of the city and the fields of the countryside are passing by the high -speed rail windows. The development of China's high -speed rail shocked the world, not only the speed of national travel, but also the pattern of regional economic development. Changde, how will it be in line with the high -speed rail in this era of "fast travel and slow travel"?

Hunan's leisure agricultural industry, whether it is the total economic volume, the scale of reception, development model, and industry influence, has been in the country's first formation. The Ministry of Agriculture and Rural Affairs has given praise for national leisure agriculture "from Sichuan, Xing in Hunan, and good at Jiangsu and Zhejiang". The development of the leisure agricultural industry, the role of Hunan inheritance is evident.

"The high -speed rail era is coming to the city's agriculture, especially the development of leisure agriculture, which is both an opportunity and a challenge." Cheng Wangsheng, the full -time deputy director of the Municipal Party Committee Agricultural Affairs Office, said when talking about the relationship between the two.

Seize opportunities to consolidate leisure agricultural development platforms

Around 2000, when three or five friends meet, everyone may also clearly remember the entire process of "eating, fishing, playing cards, a ponds, a pond, a house". Rise rapidly, from the transformation and upgrading of "industrial agglomeration" to "industrial agglomeration" and from "single food and housing" to "diversified operations".

Xia Zhimin, the secretary of the Party branch of Saiyang Village, Shaping Town, Taoyuan County, believes that in recent years, the in -depth advancement of rural revitalization strategies has made the development of urban and rural integration and the development of the three industries has become a trend. The integration and gathering model of heating "has formed a general consensus, and strategic transformation has appeared. In recent years, Saiyang Village's dazzling changes have fully proved the words "leisure agriculture". It is no longer as simple as a certain farm and a stream, but the overall integration and collective development of a village.

With the increasingly fierce regional competition, Changde will enhance the development of development and achieve high -quality economic development. It is necessary to transform from a tourist city to a strong tourist city.

The penetration of the high -speed railway of Qianzhang can connect the Bashu Cultural Tourism Corridor, and it can also connect the Sichuan -Chongqing, Yunnan, Yunnan and Guizhou tourist ring road, and provide good opportunities for the high -quality and cluster development of the leisure industry in our city. This is an opportunity to open the fast channel. From then on, "high -speed rail+ leisure tourism" can become a favorable leverage and attract more people.

When talking about the city's agricultural development process, Cheng Wangsheng said that in recent years, the speed and quality of the city's agricultural development have been doubled, which has consolidated the large platform for leisure agriculture. The city has actively adjusted the structure of the agricultural industry and optimized the quality of agricultural products, accelerated the integration of the first, second and tertiary industries in rural areas, and newly developed a number of characteristic agricultural bases. In line with the hot and upgrading needs of the urban and rural leisure consumer market. Government guidance, policy support, demonstration creation, industry drive, and benefit enterprise services have greatly promoted the steady and healthy development of leisure agriculture in our city. Leisure agriculture has seized the opportunity of the government's "red envelope" release of the government's "red envelopes". The role of the smart demonstration of Lagihara ".

As of the end of 2021, the city's leisure agricultural business entities have grown to 934. The city has successfully created 4 beautiful leisure villages, 7 national five -star farm, 2 national four -star farmers, 41 provincial five -star farmers, 32 provincial four -star farmers, and 9 provincial leisure agricultural agricultural agricultural agricultural agricultural development demonstration villages , 12 provincial leisure agricultural demonstration farmers, 33 municipal leisure agricultural agricultural agricultural agricultural agricultural agricultural demonstration villages, and 10 municipal leisure agricultural demonstration farms. The annual leisure agriculture received 26.04 million person -times, an increase of 5.31%, and realized operating income of 4.435 billion yuan, an increase of 6.89%. Be ready to go, take advantage of the situation.

The increase in the economic income of residents, the increase in the leisure time of residents, and the improvement of infrastructure and public services have stimulated the upgrading of consumption levels, thereby stimulating the accelerated transformation of the daily leisure industry. Grasp the direction of the development direction of leisure agriculture

The development of leisure agriculture, especially the shape of cultural brands, is a complex project. Scientific development planning, project feasibility study, and the rationality of the overall layout of the city must be achieved. Coordinated development.

Yang Fuchu, director of the Rural Industry Development Division of the Provincial Agricultural and Rural Department, believes that the focus of leisure agriculture is "farm". , Experience the new type of agricultural business format for "agriculture, rural areas". Due to the rapid rise of the development of leisure agriculture across the country, the potential huge economic volume will lead to the increasing number of leisure agricultural service projects. The leap -forward development of leisure agriculture must depend on the innovation of the business model. Due to the particularity of leisure agriculture running through the first, second, and tertiary industries in rural areas, in addition to paying attention to the diversification of development and the differentiation of regional culture, we must also pay attention to maintaining its continuous innovation of core resources such as technology, brand, culture, and manpower.

In the organic integration of leisure agriculture to organize the rural one, two, and tertiary industries, how to use the concept of industrialization to lead the development of leisure agriculture, the Municipal Agricultural and Rural Bureau has thought about the next direction of development: the focus is from "heavy three industries" to "heavy one production" The transition and concept change from "seeing short -term" to "long -term" and direction from "re -construction" to "heavy creativity".

Cheng Wangsheng believes that leisure agriculture must be based on agricultural production, and transfer to "heavy production" has the advantages of strong adaptability and close to customers. Only by conducting tourists' behavioral analysis and demand survey, and fully consider the consumer market and customer source where they are based on their own footholds, can we achieve the characteristic services of "selling production", and to form differentiated competition with cultural blessings, and finally realize industrialization Operate.

In 2014, Tian Zhengli, who had been out of the country for many years, returned to Xinglongqiao Village, Shiban Beach Town, Dingcheng District, and established Changde Hongyu Agricultural Development Co., Ltd. to build Hunan Red Culture Park. He is slightly different from the owners of the farm that year. "To make a characteristic of agriculture, we must establish long -term planning and cannot earn 'fast money." In the past 8 years, Tian Zheng has invested more than 85 million yuan in the Red Cultural Park in Hunan, so as to use it for more than 85 million yuan for it, so as to use it for more than 85 million yuan to use it to use it to use it to use it. The "Red Leading · Green Development" model, ingeniously painted "Agricultural Travel Culture+" to integrate new scrolls. At present, nearly 200,000 tourists in the city receives nearly 200,000 tourists inside and outside the city, and have received more than 1,200 theme party days activities of party and government agencies, enterprises and institutions, and the turnover of 20 million yuan last year.

Tian Zhengli told reporters that when the high -speed rail economy comes, only the innovative model can truly seize the flow of passenger flow into stable customers, and then create a sustainable development of leisure agricultural business models. The concept of leisure agriculture has not only changed from "seeing short -term" to "long -term", but also pays attention to creativity.

At the same time, the high -speed rail drives a large amount of information, talents, and capital rapid flow. This is for Changde to introduce large e -commerce companies, star hotels, and agricultural industrialization leading enterprises to usher in a rare opportunity to develop, cultivate and strengthen new farm farms with new formats , Farmers' cooperatives, rural hotels and other new operating entities, combine with local culture, consider the development of districts and counties as a whole, to develop a big chess of Changde's leisure agriculture, make up for shortcomings, seize the key points, and seize opportunities for opportunities. , Meet the high -speed rail and leisure agriculture seamlessly.

Face the challenge to expand leisure agricultural development space

Changde's leisure agriculture level is obviously different from other places. In addition to the traffic flow of the high -speed rail, fast transportation can also take away the passenger flow of Changde Ben. This is a "double -edged sword".

Shimen County has Hunan Ridie Hojo Mountain. The lush vegetation has a good ecology that has always attracted tourists around Changde and even Hubei in Hubei. The pots of Huanshan, Dongshan Peak, Qingshan Creek, Baiyun Mountain, and Huanglong Cave. The roads are rugged and cannot stop consumers' coming steps, in order to glance at the green mountains, a curved green water, and a cities that cannot be obtained in the city. The national outstanding Communist Party member, 56 -year -old Zhang Zhongfu is the captain of the rural rejuvenation team of Jinhe Village, North and South Town, and has worked in the village for 6 years. Changde's leisure agriculture, he believes that it is not natural resources, and what is lacking is the huge foreign traffic brought about by fast traffic. The coming of the high -speed rail era makes him hopeful for the development of Jinhe Village.

The developed high -speed rail network will bring the "compression" effect of time and space, and people can come or go. When the high -speed rail comes, it is not a brand new challenge for Changde.

Zheng Jun, a teacher at the School of Art of Hunan University of Arts and Sciences and the national second -level director, admits that the biggest challenge of leisure agriculture in our city is not the support of funds and policies. Insufficient thinking, excavation, inheritance and use of craft culture and other aspects are not enough. The "Changde Culture" brand is not strong and the characteristics are not obvious. With the opening of the high -speed rail, the communication between Changde and foreign culture is tight and comparable. The gap in culture directly affects the aesthetics of the senses, and the final decision is the durability of the brand and word of mouth. Only by thinking, creativity and design based on the theme and characteristics of their own leisure agriculture can we fully reflect the cultural characteristics of local leisure agriculture.

The excavation, refinement and integration of culture are a "instant challenge" in front of today's Changde's leisure agriculture. Throughout the model of leisure agriculture in our city, the "Real Performance of the River" in Taohuayuan Scenic Area, the Tou Shan Civilization of Chengxian County, and the Lei Family Courtyard of Taiqingshan in Pixian County are all agricultural travel projects with culture as the carrier. They cannot copy vitality. And how will modern emerging leisure agricultural formats face this challenge? Relying on the new generation of culture and expanding development space. The "Panda Dad Research Base Project", which is located in Danxi Road in the city, covers an area of ​​2100 acres and has a total investment of 218 million yuan. The project combines local characteristic folk culture based on ecological agriculture and driven by research education to create a comprehensive research base for learning agricultural knowledge, eating ecological food, living in the field dormitories, and entertainment farming.

Danzhou Township is adapted to local conditions and focused on creating a demonstration film of the "Yidanyu" literary tribe. At present, 52 cultural artists have settled in, and "literary and rural elements" have become the biggest highlights. "The village must pursue natural beauty and ecological beauty, but also the beauty of cultural beauty." Li Haiyan, the owner of the "jujube · Yuan" small courtyard, understands the meaning of the existence of literary tribes.

Leisure agriculture can be said to be an upgraded version of rural tourism. It has the characteristics of industrial comprehensiveness and compatibility. While cultivating and supporting the growth of diversified new operating entities, it has a unified planning and deployment of the agricultural and tourism industry. In the arrival of the high -speed rail era, leisure agriculture must adhere to the characteristic industrial cards and local cultural cards, and continuously achieve the accelerated emergence of high -quality leisure agriculture in our city and the emergence of competition, thus becoming a new source of growth in rural economy and farmers' income.

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