[Ten Years of Changde] The growth story of King Peach Blossom Pu

Changde Daily reporter Xu Zhixiong

I have always had a dream!

On June 22, 2022, standing on the fifth "China Innovation Wing" Entrepreneurship Innovation Contest Hunan Provincial Tournament, Xie Yuan, a young man from Changde Taohuayuan, shouted his dream loudly: Develop Taohuayuan Tea into " West Lake Longjing's famous tea writes a strong stroke for Hunan's tea industry.

At this moment, he felt that he had never been so determined and determined.

Time goes back to 2012. Xie Yuan, who graduated from Hunan First Normal University, stayed in Changsha for teaching in music and dance. This year, Changde first proposed the idea of ​​Taohuayuan's creation of a national 5A -level tourist attraction.

Taohuayuan tea is loved by tourists.

Xie Jiayuan, the first king of Taohuayuan, became a popular punching point for tourists. Photo by Xu Zhixiong

Xie Yuan's home was in Taoyuan Mountain in the mood of Taohuayuan, adjacent to the Taochuan Wanshou Palace, which was built in the Jin Dynasty. Since the first Peach Blossom Festival held in Hunan Province in 1992, in late March each year, tourists coming together have followed, making Taohuayuan's tourism culture brand famous.

The same is well -known, and there are common local folk diets -tea. Unlike ordinary tea, every bowl of tea in Taohuayuan is made from the craftsmanship of the craftsman after time. Simple flavor.

"Tea comes from the large leaf tea from the half mountainside of the Houshan Mountains on the fifth day of May each year. , Mother has a pair of clever hands, pickled with sauerkrauts, an ordinary spring non -old radish, can make 10 tricks, a single radish can be up to 10 meters.

At that time, Wiliu Lake was near the National Highway 319. Local villagers used bamboo tables, chairs, chairs and benches by the lake to sell a small stall, selling some snacks such as tea and ramy to tourists. The business was not bad. Famous.

"Eating mountains for the mountains, they have never been far away for decades." Different from their parents' quiet and quiet living conditions, Xie Yuan in his teenager yearning for the lively life outside the mountain. He opened a road to the mountain with music.

In 2013, Xie Yuan turned to a more prosperous Shanghai. I went home several times a year. The child of this love family found that the family had changed from a tea stall to a tea restaurant. The father who was good at making farm foods became a chef. There is a spare time. "Every time I go home, I have been caught by‘ Zhuang Ding ’, and I am specializing in the church as a shop.” Xie Yuan said.

At the end of 2015, the Taohuayuan Scenic Area closed the park and entered the upgrade and transformation of the "three years of grinding a sword". Xie Yuan, who was far away from Shanghai, received a promotional video from the peach blossom source scenic spot sent by his family. In the film, the area of ​​the scenic area has been shocked from 2 square kilometers to a blueprint of nearly 20 square kilometers. The tourism system mainly focused on the nine landscapes, and the ancient and modern nample of peach blossom source, exquisite and beautiful buildings plus the magnificent picture of "Shili Peach Blossom Shore". Let Xie Yuan see the blood.

As early as August 2014, the construction project was restored in the middle and lower palace layers of Taochuan, and nearly 4 acres of water fields of Xie Yuan's family were collected. Workers dug out the green bricks of the former site of Taochuan Wanshou Palace in the deep water field.

In July 2017, after 20 months of closed garden renovation, Taohuayuan Scenic Area opened the garden in the high attention. As the original resident of the scenic area, the Xie Yuanjia's Taohuayuan Farmers Mountain Villa soon ushered in the first wave of passenger flow. In the same year, Xie Yuan married his favorite woman. When he was going to go out on his back, he found that he never wanted to leave home again. He stayed in his hometown and became a grass -roots party building liaison to help people in the village do some fashionable things, such as promoting hometown with new media, holding concerts in the countryside, and holding art museums.

In 2018, Taohuayuan was awarded the top ten cultural tourism scenic spots in China with the Forbidden City and Potala Palace. "Culture" has become the most influential tourist brand of Taohuayuan. He began to pay attention to the common things around him, increasingly understanding his parents' nostalgia for this land, and the formation of high -standard hospitality left by the ancestors and the formation of the folk culture of Taohuayuan, which produced a strong interest.

The increasingly open peach blossom source learned to interpret this common folk diet. On March 10, 2019, thousands of tourists have witnessed the opening of the first tea culture festival of Taohuayuan, a event on traditional food and cultural creativity.

Peach Blossom Yuan's first Tea Culture Festival staged the King of the King of the King. Xie Yuan confession

During the competition, Xie Yuan, who was in the costume, appeared several times. He injected more cultural elements in his parents' natural and rustic ways to adapt Taohuayuan as the existence of cultural landmarks. He studied Tao Yuanming, representative of Taohuayuan, and incorporated into the hidden culture that advocates indifferent naturalness in the tea. He uses native ingredients such as artemisia 酸, sour beans, pickled radish, etc., and spells the famous attractions of Taohuayuan, such as Juxian Bridge, Fangzhu Pavilion, Three Days Tonghui, Tai Chi Plaza;征 征, conquer all guest judges who participated in the Tea Culture Festival.

Since then, Xie Yuan began to shoulder the heavy responsibility of promoting tea culture as the first king of Taohuayuan. With the successful establishment of the national 5A -level tourist attraction in Taohuayuan Tourism Zone at the end of 2020, his energy is even more powerful.

Guesting Hunan Satellite TV "Everyday Up" show. Xie Yuan confession

Promote the tea culture in Changsha. Xie Yuan confession

A bowl of tea, a ingenuity, a native, a pastoral dream. With this outlook, he began to appear frequently in major media in the country, provinces, and municipalities: from the concept promotional video of Changde's geographical logo product "Changde Tea", to participating in Hunan Satellite TV's "Everyday Up" and "The Life of the Pinnois" "Happy Base Camp" and other programs were invited to Beijing to participate in the CCTV comprehensive channel "Vietnamese War" column and CCTV agricultural and rural channel "Three Farming Groups" columns, and then boarded the front page of "Guangming Daily" and so on. The "post -90s" youth Xie Yuan, with the mission of cultural heritage and communication, carrying a bowl and a stick, walking south to the north, so that the tea in his hometown has received more attention and recognition of people. In his design, Taohuayuan Tea will retain traditions and continue to innovate. While strictly controlling raw materials, quality, and quantitative ratio, relying on the advantages of selenium -rich hometown, the first step is to take the new school of tea. It will create 3 types of theme stores, culture, business, and takeaway kitchen, enhance consumer scenes, create an "unlimited space" for immersive experience, and open up the "last mile of the city" of Taohuayuan Xinpai tea.

In addition to meeting consumer needs, the tea of ​​Taohuayuan King has more cultural communication functions. "Take the culture out and bring business back." He said, the era of Taohuayuan Tea 3.0 is coming.

- END -