Focusing on the inheritance of the vein of the old -fashioned century, the documentary "Rongbao Zhai" is about to start broadcasting

This year marks the 350th anniversary of the establishment of the century -old name Rongbaozhai. Rongbaozhai is not only a well -known old -fashioned shop for the four treasures of the four treasures of the study, but also formed a fine tradition of paying attention to the collection of calligraphy and calligraphy in hundreds of years. The five-episode humanistic documentary film "Rong Baozhai" produced by the Central Radio and Television General Taiwan Education Program Center will premiere on August 8th to 12th at 22:30 every day on CCTV Comprehensive Channel (CCTV-1), 21: the next day 21: 21 Re-broadcast on CCTV Science and Education Channel (CCTV-10).

"A friend of the text, Rong named Bao." The documentary "Rong Baozhai" is based on the century -old legend of the old name Rongbaozhai. Through the story -based TV expression method, it reproduces a century -old journey of adhering to and passing from the fire. It reflects its beliefs and determination to adhere to the original intention, eternal responsibility, and continuous innovation. Through the important epitome of the development of Chinese culture and art in Rongbaozhai, it shows the charm and vitality of traditional Chinese culture.

Rongbaozhai was formerly known as "Songzhuzhai", which was established in 1672. In 1894, Songzhuzhai opened a connection number "Rongbaozhai". From the time of years, the Chinese old -fashioned Chinese -honored Rong Baozhai has continuously glowed with new vitality during the development process. From the beginning of the four treasures of the study room, Rong Baozhai has grown into a comprehensive cultural enterprise that integrates calligraphy and painting operations, studio supplies, wooden board watermarks, mounting repair, auction, exhibition, education, e -commerce, cultural and creative and other businesses Essence The road of scriptures is not only the development of a Chinese -established shop, but also a concentrated shadow of traditional Chinese culture in the tide of the times.

According to reports, "Rongbaozhai" has five episodes, namely "Rongzhong Shulin", "Bao Zengyi Garden", "Zhai Tibetan Skills", "Constellation of the Cultural Conference" and "Pulous New Sound". The five -episode film name is "Tibetan head" secretly buckled "Rongbao Zhaiwen pulse". From a variety of perspectives such as brand culture, non -heritage art, art collection, cultural exchanges, and innovation development Digging and interpretation. The first episode of "Rongzhong Shulin" focuses on the long -established brand culture of Rongbaozhai. By tracing the legendary journey of the century -old store in more than three centuries, it tells a generation of Rongbao fasting in generations in the background of the magnificent era. Always adhere to the story of integrity as the fundamental to standing, promoting outstanding traditional culture as its own responsibility, and reflects the precious spirit of the accumulation of the centennial reputation of the old name.

In shooting and production, the documentary "Rongbaozhai" uses 4K ultra -high -definition technical specifications to bring a better visual experience to the audience. In addition, this film combines the theme and content, adopts documentary shooting, designs and reappears, and uses photography methods such as shooting and "probe" lens. To enhance the appeal of the story, make effective attempts, and create an excellent international communication documentary that spread Chinese traditional culture in all aspects.

In recent years, the Central Radio and Television Terminal has always thoroughly implemented the spirit of "refining and displaying the spiritual identification of excellent traditional culture" and other important instructions, promoting the high -quality spread of Chinese excellent traditional culture, and launched a large number of well -known and well -known boutique TVs programme. Following the excellent works such as "China in Art" and "Party History in Art Classics", the documentary "Rongbao Zhai" deeply taps the ideological connotation and value of the times in China to promote the spread of excellent culture, enhance the consciousness of national culture, and consciousness, and the consciousness of national culture. We firmly contribute to the realization of the "two hundred years" goal and the realization of the Chinese dream of the "two hundred years" and the great rejuvenation of the Chinese nation.

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