Chaohu Guanlan | What did the 220 million consumer coupons move?

"Zhihui" Consumption · Charm Hefei -2022 "Zhihui" consumer activities in Hefei City, consumers are buying their favorite products. All media reporter Li Yu

Derivative value of consumer vouchers

Wen | Wang Xudong

Since the beginning of this year, the city has adopted the model of "government -led, platform tickets, and merchant participation". A total of about 220 million yuan in Huimin Consumer Consumer Coupon has been issued, which has driven the city's consumer market sales of more than 3 billion yuan, which further boosted consumer confidence and released the release. Consumption potential and promote the comprehensive recovery of the consumer market.

Consumer vouchers have the function of boosting consumption, and there are also carbon in the snow. Consumer vouchers can directly boost consumer confidence, enhance consumer momentum, and accelerate the recovery of the consumer market. At the same time, for related businesses and enterprises in difficulties, the pull from consumption will inevitably be reflected in revenue and profit, which can play a role of relief, and it is also a kind of "giving charcoal in the snow".

If the consumer voucher has an immediate effect on the benefit of the people and the benefit of enterprises, then, what else is its "derivative value"?

The consumer coupon is green consumption "oil on the fire", promoting the green economy "split waves and waves." Among the waves of consumer coupons issued by Hefei, there are passenger cars, home appliances and consumer electronics consumer coupons. Many of these are "green installations" and "new energy cards", which helps promote the heating up of green consumption. Pulling and stimulating green consumption will inevitably be transmitted to the "green supply" of the real economy. This will form a green virtuous cycle. As the relevant experts have pointed out, the issuance of consumer coupons is conducive to activating consumer demand and leading new fashion such as green consumption. At the same time, it can guide enterprises to provide effective demand and optimize the economic structure.

Taking consumer vouchers as a carrier, the government's "tangible hand" and the market "invisible hand" jointly entrusted the people's livelihood plan. In this process, the "tangible hand" is reflected in the same way as the "invisible hand" and accompanied by the same way; the warmth of the "tangible hand" is combined with the "invisible hand" tacit cooperation, and Work together. From this perspective, when the consumer coupons are issued, how much amount, and which products are benefited, there are sufficient people's livelihood considerations, and it is necessary to effectively work hard on the same market.

Text | Wang Xudong

Produced | "Chaohu Lake Guanlan" Rong Media Studio, "Politics in" Merge Media Studio

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