BAIC Blue Valley's cash flow in the first half of the year has increased its anti -risk capacity to continue to increase

Our reporter Xiang Yan Tao Leisco reporter Xu Linyan

On August 5th, BAIC Langu released the semi -annual performance report of 2022. During the reporting period, the company achieved revenue of 3.479 billion yuan, an increase of 42.76%year -on -year; the net cash flow of business activities reached 2.051 billion yuan, an increase of 110.39%year -on -year; The net profit of home is still a loss.

"In the first half of 2022, the positive cash flow generated by BAIC Lan Valley increased significantly. This is an obvious signal for the company's operations to improve and enter the rising channel." The manager of BAIC Langu and General Manager of BAIC New Energy "The reporter said," The company currently sacrifice some short -term profitability, layout to the creation of core competitiveness in the later period, and the balance point of profitability and core competitiveness in the future will definitely be found. " product brand. The Gee Fox brand is currently listed on three models such as Alpha T, Alpha S and Alpha S's new HI version; the Beijing brand currently mainly operates EU series products.

Overcoming industry challenges

Pay attention to research and development

In the first half of this year, the automotive industry faced a series of challenges, including unstable supply chain caused by the epidemic, rising raw materials and logistics costs, and shortage of chip supply. The market competition was extremely fierce.

In this environment, BAIC Lan Valley focuses on the intelligent automobile industry chain, and takes "complementary advantages and win -win cooperation" as the basic principle to establish cooperative relationships with leading enterprises in international and domestic industries to ensure stable production, sales and delivery of its models conduct. In the first half of 2022, the growth rate of Jihu Auto won the same level, with a wholesale of 6,644 units, an increase of 469%year -on -year; retail was 4976 units, an increase of 464%year -on -year. The sales volume of wholesale and terminal sales surpassed the whole year of last year, providing a strong tough support for the company's later growth.

Increased research and development is a key factor in ensuring the company's future growth. "At present, the new energy vehicle industry has entered the second half, entering the" intelligent "stage, and consumer demands are constantly improving. In order to better cope with changes in market demand, R & D is the top priority." BAIC Lan Valley related staff members. Tell the "Securities Daily" reporter.

The company's core technology capabilities are also increasing. In terms of power battery system, the company's self -developed self -developed fourth -generation high -performance power battery products enter the design verification phase; in terms of electrical drive power assembly, the company's independently developed 175KW -level products began to be delivered in mass production, and the independent research and development of silicon carbide motor control control Instrument products complete the first round of the mold parts; on the vehicle electrical control, the company realizes the three electrical functions of the entire vehicle area controller for the first time to develop the "standardized" service software function and flexibly deployment under the new service structure. Plug off and use it.

Strengthen intelligent label

Strengthen brand building

"The company is promoting the channels for entering Huawei in an orderly manner." Wang Qiufeng, deputy general manager of BAIC New Energy and president of Jihu Auto, told the Securities Daily reporter.

The cooperation between BAIC Langu and Huawei has always attracted market attention. According to the company's relevant staff, Jihu is currently developing the second car with Huawei to face the mainstream A -class pure electric SUV market. The company's products can not only meet the ultimate intelligent experience, and at the same time embrace the mainstream markets, and impress more young users. Now the first round of engineering vehicle trial production and offline will be completed, which will be pushed to the market next year. , Increase brand voice and market sales.

In the first half of 2022, Jihu continued to make breakthroughs in brand building. Fan Jingtao, deputy manager of BAIC Langu and executive deputy general manager of BAIC New Energy, said in an interview with the Securities Daily, " Half a year. To achieve this high growth rate, on the one hand, it depends on products and marketing. "

During the reporting period, BAIC Blue Valley Fox greatly increased the brand awareness through the "Cui Jian and Luo Dayou Video Union Concert" and achieved double increase in sales and sound volume. On April 15th, BAIC Langu Polar Fox exclusively named Cui Jian's first video number line. Later, Jihu once again named Luo Dayou's performer, rewarding the total exposure of over 2.77 billion, and the number of viewers exceeded 41.61 million. In the offline linkage activity held in conjunction with the concert, Jihu has achieved multiple orders.

In addition, the company is accelerating the expansion channel layout. As of July 2022, Gee Fox Automobile has opened 154 stores. This year, there will be 186 marketing stores. It is planned to cover over 100 cities and over 380 outlets in 2025.

Wide track

Product marketing together

BAIC Langu's planning for the future is also inseparable from the benefits of the environment, and the development prospects for the development of the new energy automobile tracks are very broad.

my country's "Fourteenth Five -Year Plan" clearly mentioned that it focuses on strategic emerging industries such as new energy vehicles. In November 2020, the "New Energy Vehicle Industry Development Plan (2021-2035)" released by the General Office of the State Council proposed that by 2025, the sales volume of new energy vehicles will reach about 20%of the total sales of new vehicles. Become the mainstream of new sales models. Overall, the new energy vehicle industry has become a "gold track" that develops rapidly.

In the future, on the track of New Energy Vehicles, BAIC Blue Valley Fox brand has broad development space. In terms of product, the new HI version of the Fox Alpha S is the symbol of the intelligent transformation of BAIC Langu. In addition, it is also exploring the new product development method. Focusing on the theme of "Little Prince and His Fox" theme for the first time, it has made in -depth customization cooperation and launched joint models. Essence At the same time, Jihu and Huawei are jointly developing the second car, and it is expected to be officially launched next year. This model is aimed at the mainstream A -class pure electric SUV market to meet the needs of more young consumers. At the marketing level, as of July 2022, Gee Fox Automobile has opened 154 stores. This year's marketing stores will reach 186, and it is planned to cover a marketing service network of 100+ cities and 380+home outlets in 2025. With the opening of Jihu Action 2.0, and Cui Jian and Luo Dayou, the top Chinese musicians, and Guoan and Little Prince IPs have achieved great success. Jihu continues to have more cross -border cooperation in many fields to resonate with users. Continuing brand heat.

Both products and marketing are exerting their strengths, and BAIC Blue Valley is expected to gain greater market share on the track of new energy vehicles.

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