Recommended reading ｜ Mini Zoo has settled in large shopping malls, there are praise, bombs and worry

Have you been to the "mini zoo" that can be in contact with animals in the air -conditioned room, under the source of artificial light? In the hot summer, indoor activities are better options for parents "dolls". In recent years, this indoor zoo that allows children to interact with animals and sell pets quietly enters the mall. Because it is located indoors, there are many animal species, the interactive function is relatively complete, and it is favored by parents. It also makes some consumers worry.

▲ On August 1st, in a pet -garden store in Zhuoyuehui Shopping Center, Futian District, children fed the pony.

1. "Zoo" function is complete

A few days ago, at the top floor of the Merlin shopping center in Futian District, a pet -like pet shop like a pet shop in Futian District. A white Samoye in the rest area was wearing a pink T -shirt to recruit passers -by. Neat, blue or red fighting fish swimming in it, the right hand side is several bird areas stopped by colored parrots. Except for the "export" and "entrance" lanterns inside the store, there is no difference between other small pet shops. This is a "mini zoo".

▲ Hedgehog raised by mini zoo.

In the animal park in the store, each animal has its own independent space. The alpaca sleeps directly in the middle of the hall, next to the cage of gray squirrels and Angru mink. Corps and Kor ducks are neighbors in the pool, climbing The pet area and the flying bird area are far away ... A dolphin broke into the sika deer territory, and he was unwilling to move in the corner. There will be no conflict in one room. "

▲ On August 1st, in a pet -garden store in Zhuoyuehui Shopping Center, Futian District, children and alpaca were in close contact to feed them food. The pictures of this group were taken by Shenzhen Evening News reporter Zhang Yan

On the other hand, parents take their children to find the staff to buy snacks such as carrots and grass leaves to feed animals. In order to ensure the safety of animals, only pet snacks are sold inside the park, and the dinner is regularly fed by the staff. In addition to the animal interactive area, there is a rest area and a wave pool for young children to play.

It is understood that this store has an area of ​​about 900 square meters, and there are more than 20 types of animals in the park. The operation time is about one year. On the same day, the most senior employees in the store had been working for 4 months for the store. He only took care of the minor parrot and plum deer. In daily operations, animal management needs to be careful. Xiaozhou told the deep night reporter that 6 full -time breeders every day in their stores, and staff on duty at night. He said: "When we closed the store before, the minors in our shop had to be fed every two hours. Predictive training like animals, at least one week in advance."

2. Derivative pet sales and other services

Large zoo is usually distributed in the suburbs of urban, mainly providing long -distance animal display. Most of the indoor zoo selection is in shopping malls, with higher flow density, smaller affected by weather and seasons, and more convenient visits to consumers. At the same time, its unique interaction Experience can enhance the sense of participation. Obviously, this indoor zoo with "natural science", "puzzle amusement", "close interaction" and "parent -child entertainment" as innovative content meets the needs of life, entertainment, and education in first- and second -tier cities.

▲ On August 1st, in a pet -garden store in Zhuoyuehui Shopping Center, Futian District, parents took their children to watch small animals here.

Lai Miao took two children to the store to visit. She said: "The place is not large, but the victory is indoors, and some staff provide services. In addition, the animals are more docile varieties, so they can rest assured that the child is close to the animals to be close to the animals. It's. "Lai Miao's idea represents the idea of ​​most tourists who are keen on the" mini zoo ".

Late evening reporters searched for "Shenzhen" and "Mini Zoo" on related consumer software. Except for professional pets, the number of "mini zoo" in Shenzhen is currently about 10. Unlike traditional cat coffee and dog coffee, "Mini Zoo" needs to need There are many types of animals introduced, the venue requirements are high, the price is not low, and the per capita consumption is about 100 yuan. At the same time, in order to maintain profit, many indoor zoo provides other services. At the entrance of the Merlin Pet Moe Park, there are also common pets such as fish and hamsters.

In another indoor zoo in the coast city of Nanshan District, reporters saw another way of operation.

The decoration of the store is mainly cement and wood, combining drinks, desserts, desserts and pets, and launching net red group purchases packages. It can also enjoy photography services while interacting with the animals in the store. For example, the 88 -yuan working day package includes a bottle of drink and a magical animal experience: the sweet hug of alpaca creep than the lamb, the intimate interaction of the Totoro, the interaction of the rabbit cart, etc. The area of ​​the store is about 600 square meters, and more than 10 animals. Compared with Shangmeilin, most of the customers in this indoor zoo are obviously young people. The couples who take pictures and punch cards are not a small number of them. In addition to animal interaction, the store also provides ramp chicken adoption services.

▲ On August 1st, in a pet -garden store in Zhuoyuehui Shopping Center, Futian District, citizens interacted with alpaca.

3. Innovation of formats should abide by relevant regulations

For the operation mode of the indoor zoo, the citizens have different views. Some think that this is a new business format, which is no different from the zoo and pet shops. As long as it is not wild animals, take care of it; Safety issues during the visit. So, is this new format reasonable at the level of commercial retail, animal protection, and law?

Huang Jun, vice chairman of the Shenzhen Retail Commercial Industry Association, introduced that from the perspective of commercial retail, Meng pet park as a new business format in the mall meets today's consumer demand and market demand. It can play an important role in attracting passenger flow and driving consumption. Beneficial attempts.

In terms of animal protection, Luo Lin, an engineer of the Shenzhen Wildlife Protection Management Office, believes that for wild plant animals, it is naturally not suitable for breeding in a closed environment, and laws and regulations are not allowed. For artificially breeding animals, he proposed " The principle of three no ":" Within the scope stipulated by laws and regulations, it does not violate social ethics, does not violate animal ethics, and does not abuse animals. "

So, at the legal level, does such formats violate animal protection or corporate registration related regulations? Liu Jiacheng, a lawyer of Guangdong Prometheus Law Firm, analyzed that the business model mainly supervised the opening and operation of the Meng Pet Park through administrative means. In the case of incomplete licenses and violations of licenses, it can be revoked. Certificate, confiscation of administrative penalties such as physical and illegal income, and fines.

Liu Jiacheng added that if there is an interactive function with animals, animal or animal virus transmission hurts consumers' health. At this time, consumers can ask the garden party to bear the liability for infringement compensation.

4. Shopping Mall Meng pet business development should not be blindly launched

Beginning in 2018, the indoor zoo has risen in China, and Tianjin, Suzhou, Guangzhou and other places have opened different -scale indoor zoo respectively. In September 2019, the head company "MR ZOO Little Animal Yuan" completed three rounds of financing, with a total amount of tens of millions of yuan. The influx of capital brings the increase in the number of stores, but some consumers do not buy it. Among them, sanitary problems and animal safety issues are the focus of concentration.

▲ Raccoon in the mini zoo.

In the process of exploring the store in the late night, although it was called "Mini Zoo", not all animal parks could provide an ecological environment that approached nature. In Shangmeilin Meng Pet Park, short horses, rabbits, little raccoon, and sika deer are sleeping on the ground of the tile, using the same plastic water basin, decorated with the same fake trees, and the real green plants are not seen in the garden. Outside the pet area, the humidity, temperature, and lighting conditions of the air are consistent.

In recent years, the domestic pet industry has developed rapidly, and the topic of pets has become the topic of traffic in people's daily life. The traditional zoo moved to the mall in a more mini form to meet the needs of young groups. It is an innovative form of the "Economic" track.

The market potential of the "Economy" track cannot be underestimated, but not blindly. Relevant persons analyze pointed out that balanced animal welfare and profitability, and deepening sustainable development will become the key to future breakthroughs.

Shenzhen Evening News reporter Li Chao Yu Yao intern Fang Yuan

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