"The first cup of milk tea in autumn" did you drink?On the day of Liqiu, Wuhan milk tea was sold out!

Jimu Journalist Zhou Dan

On August 7th, the autumn was the time to drink "the first cup of milk tea in autumn". The first cup of milk tea in autumn is defined as the arrival of the autumn season. On the morning of August 7, the "first cup of milk tea" should be upgraded to "the first bucket of milk tea in autumn" to board the hot search. Whether it was a cup or a barrel, the journalist of the Emery was found that the milk tea was exploded that day!

Online and offline milk tea hot sales

On the morning of August 7, at the entrance of more than a dozen milk tea shops in Wuchang Grain Road Street, many takeaway brothers were busy picking up the order. "I was strange early in the morning. Why did I have so many milk tea orders today? Later, I read a lot of orders for orders. They all read" The first cup of milk tea in autumn ', and I suddenly realized, it turns out today. "A takeaway brother Tell Jimu Journalists.

The reporter also found that there were some male customers who were not afraid of the hot weather, and went out to line up to buy milk tea in person to show their intentions. "I bought it for my girlfriend, the first cup of milk tea in autumn must be given to her." Mr. Zhu, a citizen of Wuhan, said.

At 12 noon on the 7th, the martial business at Mall Mall at Hankou Jiefang Avenue was negatively on the first floor.

"Come to the mall at noon to eat, see a lot of people buying milk tea. Thinking of today's autumn, the first cup of sweetness in autumn must be arranged!" A little couple bought the recently hot bucket milk tea in the milk tea shop. Go to eat a meal and watch a movie, the beginning of the autumn is full of ritual. "

The reporter learned that as the consumer market tends to be rational, the milk tea brand has also begun to take the grounded route, and major milk tea brands are launching "increased price without price" fruit tea drinks. The unit price of takeaway platforms is mostly concentrated at 20 yuan. Inside, the signal of "big barrels more cost -effective" to consumers has further promoted the higher sales of the milk tea market.

"You have to wait now, it's too busy to fly today." Hankou Jiefang Avenue's ancient beverage store, "Hello, you have new orders, please handle it in time" voice prompts are constantly sounding.

"How long will it take?" The reporter asked.

"Now the takeaway list is too much, and now the order is more than half an hour." The clerk reminded the clerk.

Many takeaway brothers line up to pick up meals

So, how hot is online order? At noon on the 7th, the reporter opened the takeaway platform and found that the milk tea that can be delivered in 30 minutes, at the "First Cup of Milk Tea in Autumn", need to wait an hour.

Low sugar milk tea sales increased by 2.5 times

Before the beginning of the autumn, many tea shop stores launched new products to seize the business of this business.

Jimu journalists learned from the aspect of Hungry that the week before the beginning of autumn, the tea merchants who launched oil mandarin and yellow skin products were 2.7 times and 1.5 times last year, and the yellow skin orders rose about 80 % year -on -year. In addition, Bara, mulberry, bayberry, lychee, and lychee have also rose significantly. Many merchants this summer use "bayberry litchi drink" as the main product.

In addition to the fruits of fruits, the raw materials are more healthy, which has also attracted a lot of consumers in Sanfu Tian. The relevant person in charge is hungry, and the increase in tea drinks with lily, black sesame, roses, and Poria as the main raw materials has doubled from the same period last year. Green juice drinks and hawthorn drink orders have increased more than 5 times last year.

It is worth noting that in hot weather, the demand for "health" tea drinks in Wuhan is also increasing simultaneously. Data show that the order of black sesame milk tea in Wuhan has increased by 10 times, the order of hawthorn milk tea increases 10 times, and glue peach milk tea orders Growth has also increased by 10 times. The trend of "more healthy" tea raw materials is the same, and consumers are now pursuing low -fat and low sugar in drinking milk tea. In order to meet the low -card needs of some anti -sugar -anti -beauty people, "0 California Sugar" has also gained a lot of fans this year. Data from Hungry shows that Wuhan's "0 California" milk tea takeaway orders have increased by 2.9 times. The number increases.

Data show that the growth trend of low sugar and sugar substitution this year is very significant in terms of supply side or consumption side: compared with the same period last year, the sales of low sugar milk tea increased by 2.5 times, and the number of merchants launched low sugar milk tea increased by 4.5 times. The growth of Wuhan's data is more obvious, and the total amount of low -sugar milk tea has increased by 10 times.

In recent years, the Chinese food culture represented by seasonal solar terms has accelerated the revival in the young consumer group, and the pursuit of "from time to time" has become a new consumption trend in the catering industry. Essence This "seasonal" Dongfeng has now blown the tea drinking industry. The relevant person in charge of the hungry tea drink industry said that the "seasonal consumption" has spread from the meal meal to the tea industry. The platform is using digital collections and cross -border limits to innovate the tea consumption experience with business.

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