In the new media era, they found their own "life track"

After 00, Xuzhou girl Li Wawa picked up her mobile phone to shoot short videos, allowing millions of netizens to follow her lens to "experience 100 kinds of life"; Lianyungang post -95 boy Zhou Lei, a junior high school education, took a beautiful picture of catching the sea, setting off the sea to catch up with the sea. A literary style of the theme short video; the post -90s girl Yang Xue is a Suzhou embroidered mother. She moved Su Xiu on the short video platform to let traditional handicrafts enter the world of young people.

Recently, the reporter interviewed three young short video bloggers to see how they explored their own "life tracks" in their respective fields.

Dig in your "light emitting point"

Today, a year ago, Li Dawa had just walked out of the school door. Zhou Lei canceled his video account and was in confusion. Although Yang Xue had become a short video blogger with many fans, he hovered on the balance line of income and expenditure.

Today, Liwa's social documentary short video has achieved a single video of over 100 million playback. With her own small team, she also made a Weibo hot search for the topic of "post -00 girls shooting videos to experience one hundred lives". ; Zhou Lei digs the advantages of his own fishing village teenager, shoots more than 6 million fans to shoot the theme series of the theme series, and starts to have advertising orders; Yang Xue's team not only achieves profits, but also from netizens. The Xiu Niang has a stable income.

There are many entrepreneurs in the field of short video, and there are not a few people who are still unknown for years. Why are these three young people "highlighting"? The reporter found that there is a common characteristic in their experience, good at digging the "glowing point" on themselves.

Liwa went to the podium to share experience

On July 29th, at the Creator Conference of the Kuaishou, Li Wawa took the podium to share his experience: "When you first made a short video, most of the creators and I found my own direction. Eating, drinking and playing, I didn't want to treat short videos as my future direction. One day in 2019, I posted a video of people climbing Tarzan one by one. Tens of thousands of fans, I received a lot of private messages in the background, and many people said that I got power through your video. At that time, I found that the original experience of sharing life can make others have a lot of resonance. So I decided to do true And powerful documentary. "

"Real and powerful", this is the "clearance secret" received by Li doll after the popularity of the night. Since then, she took the street in the early morning and went to shoot "Fireworks on the Earth at 4 am". Life, record it with a lens. These authentic, no filters, and no cool effects are very infectious, making viewers immersed and feeling the vigorous power of life.

Zhou Lei, a 27 -year -old Lianyungang boy, is an entrepreneurial loser in the short video field. When there was no decent video product and no fan foundation, he opened live broadcast. He was irritable, keen on dual anchors to make PK, and earn money by fans to brush gifts. "That account is like a plant without roots. It is smaller and smaller, and the more popular, and in the end, he can only close it." He told reporters that the experience of failure made him realize that entrepreneurship in the video field must be down -to -earth, and he must use sincerity to use sincerity And high -quality content to move people. After more than half a year, he decided to start again and registered the new account of "Island City Soy Milk". This time, he decided to "share a better life."

"Haihai Boy" Zhou Lei

He grew up in the fishing village by the seaside of Lianyungang, but the most familiar "catching the sea" is something that many people have never done. He was done alone, shooting, editing, and dubbing. The real and beautiful rush to the sea, with a magnetic voice, his video works have gradually attracted more and more people's eyes. In just half a year, he had 6.4 million fans on two video websites. In July, he began to receive an advertising order. These orders gave him a source of income, and also strengthened his determination to continue to create high -quality content. Zhou Lei said that this time he would cherish this hard -won achievement and continue to make more exciting videos.

The 28 -year -old Suzhou embroidered mother Yang Xue was the first blogger to teach netizens to be embroidered on the short video platform. Since 2019, she has insisted on broadcasting live broadcasts for 2 to 3 hours a day, and popularize the technique of Su Xiu culture and professor embroidery to netizens. The fans accumulated little by little, and she "students all over the world." But until 2021, her account was not profitable. "The original intention of my video blogger was to spread this ancient traditional skill, so that more people, especially young people, knew it and loved it, and had no business purposes, so Yang Xue said. There will be returns. Gradually, there are more and more netizens who understand and love Su Xiu through Yang Xue's videos, and more and more orders for Su Xiu. This year, the account of "Embroidery Mother Xiaoxue" she operated was finally profitable. She believes that she will be better and better next.

Suzhou embroidery mother Yang Xue

Crack the successful password of "Wet the Red Blog"

In February of this year, Li Doll released a video, "Have you ever seen an electronic factory in the early morning?" In this video, she applied to enter an electronic factory. The workers who only eat steamed buns and mustard in the cafeteria, and the row lines of the current and night of the stroke reflect the scene of "truth on earth" everywhere. In the video, she said to her brother like this: "You say your dream is basketball, but this tens of thousands of square meters of factories can not see a 5 -square -meter basketball court. Strive hard to make money is not shameful, but the road to study is , Can't stop here. "She told reporters:" There are many children who are like my brother who are fifteen or six years old, who wanted to give up reading. After watching this video, he left me a message saying that he should continue to study. Read the book well. This makes me feel that this is a very meaningful thing. "

After this short video, in just 5 months, Liwa rose 3 million in fast hands. The reporter found in the interview that the 22 -year -old girl was very young, but her social experience was very rich. She and her brother lived with her grandmother since she was a child, and the economic situation at home has always been very difficult. When Li doll was admitted to a junior college in Wuxi, her grandmother gave her a layer of cash wrapped in cash. It was 6,000 yuan. Next, all her tuition and living expenses were made by herself. While working while studying, Liwa has tried many part -time jobs: doing clothing sellers, selling campus phone cards, setting stalls, micro -quotients, and singers ... "The road is very wild, but he can always make money." Li The doll said that she can earn 50 or 6,000 or even more than 10,000 yuan per month, and she can also send 3,000 yuan to her grandma.

The rich accumulation of life has laid a solid foundation for Liwa's video entrepreneurship. "Experience a hundred kinds of life", "Fireworks on the earth at four in the morning", the photographers under the lens of the Li doll are "ordinary and hard -working people." The performance full of details, the real but unpretentious explanation, makes her video content "real fireworks".

Li Doll's fast -hand app homepage

Like Li doll, Zhou Lei has also done many occupations. His work experience earlier, he entered the society after graduating from junior high school, and has six or seven years of working experience. "Rural children have no other choices. If you do n’t read books, you can only support himself by working." The low education has determined that the type of work of his work is relatively low -level, such as hotels as waiters, factory assembly line workers, hydropower workers on the construction site, real estate sales, real estate sales, and real estate sales. member. He said: "Thank you in this era. If there is no smartphone and no video platform, I don't know where to work!" He acknowledged that many years of working experience cultivated some of his excellent qualities. For example, the experience of the service industry allowed him to practice a standard Mandarin, and the experience of the seller trained his eloquence and expression ability. These traits add some literary texture to his "catching the sea" theme work than other video, making them more eye -catching in similar video works.

Zhou Lei's fast -hand app homepage

Yang Xue is a very good -looking girl. Thirteen years ago, when she was traveling in Suzhou, she saw the embroidery mother embroidered, so she couldn't help but like this traditional technology. In order to go to Suzhou to study Su Xiu, she deliberately applied for a university in Suzhou. She studied in Su Xiu while studying. She stayed in Suzhou and made a real embroidery mother. Moving Su Xiu onto the video platform also stems from her love for Su Xiu. No one likes it, and there are too few fans. She does not care, and persisted with persistence and toughness. She said that she could stick to it because there was a group of like -minded friends behind them -the ingenious team of ingenuity. They did not give up or encourage each other when they had little income or even had no income.

Yang Xue's fast -hand app homepage

From "one person" to "more people"

Has become popular, successful, how can we maintain the existing popularity and continue to achieve profitability? This is a new topic in front of the three young people. They have their own answers on this question.

Li Dawa said that she believes that no matter what direction of social trends, real things can be most impressive. "Short video creation of social documentary will have a market at any time." Her recent goal is that the small team of four or five people is still too small today. She hopes that the team can continue to grow and be more professional. Questions, polishing works, and more popular series of creations, output more and more exciting content. "Persist in your own direction, just do it solidly."

Zhou Lei also wanted to build his own team, and he thought of his sister. After the sister was divorced, she took the little nephew alone, and lived in zero -working life. He thought: "Can our sisters and siblings form a team, I am responsible for short video creation, she is responsible for live broadcast and bring the goods?" Not long ago, he took his sister to the headquarters of Kuaishou Company and learned that this plan was feasible. It was feasible. And the company can provide support from the aspects of supply, warehousing and other aspects. He was very happy, thinking that this could be his long -lasting career.

"Island City Soy Milk" Zhou Lei

Compared with them, Yang Xue seems to be "ambitious." As a young embroidery mother, she knows that the survival of the embroidery mother is not easy. "It takes a long time to make a Su Xiu work, and it will be slow for one or two months or even a few years. People who do not fully understand will not recognize its price, or only accept a very low price, which will cause the embroidery mother The wages of their wages are very low. In fact, they are very hard and pay a lot of labor every day. " There is a "grandma" embroidered mother near Yang Xuejia, saying to her, "You have to do it for me, if you don't do it for me, I don't know where to put my hands." Grandma's life is all living. As a younger generation of embroidery, she has the obligation to spread this ancient craft, so that young netizens can feel the charm of Su Xiu, so as to recognize the value of Su Xiu. Today, this goal has been initially achieved. Among her fans, especially those who place orders, the age groups are mostly post -90s and 85s. She was glad to see that people who love Su Xiu are getting younger. Yang Xue and "Grandma" embroidered mother

Next, Yang Xue hopes to drive more embroidery maids to enjoy this era bonus, get more orders through the Internet, and feed more handicrafts. Yang Xue is trying to innovate to combine Su Xiu with modern culture. For example, the photos of family members sent by netizens into Su Xiu, improved the wedding books during the Republic of China, and produced it into Su Xiu's works. These "exclusive customized" Suxiu works are very attractive, and the orders have come. Her goal is: "Let the embroidered girls have decent income, so as not to depreciate traditional craftsmanship."

Xinhua Daily · Jiaojiao Reporter Liu Xia

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