Extremely!Eggs and strawberries grow on the tree?The live broadcast of the goods is to violate common sense in order to flow, and violate the rules!

Author:Rural Network of China Time:2022.08.07

According to the latest consumer rights protection report released by the China Consumers Association, the phenomenon of the phenomenon of the live broadcast of agricultural products caused by the violation of common sense. In order to bring goods, the merchants can make eggs, strawberries, etc. on the trees.

Egg tree? Strawberry trees? There is such a live broadcast of the goods

In this video that promoted mangosteen, the merchant picked up a vine with six or seven mangosteen hanging on the ground, picked one at hand, and cut it to the audience.

In another video, mangosteen densely grows on the trunk. In fact, the fruits of mangosteen, like apples and other fruits, are on the branches.

Lu Xiaozhou, deputy director of the Institute of Tropical Crops in Hainan Province: Mangosteen grows on the trunk. This statement is wrong, because mangosteen is a tropical fruit.

In this video, the seller's eye -catching title wrote "Strawberry Trees in the Four Seasons". The strawberry, as the name suggests, is a perennial herb. What's more, there are videos of egg trees.

Although many netizens can see many netizens in the comment area that they violate common sense, such videos are still large on the webcast and short video platforms with a daily number of survival of hundreds of millions.

Violation of common sense pursuit of traffic harm Industry healthy development

Experts point out that the live broadcast of agricultural with common sense reflects that some online platforms only pursue "traffic", but hurt the entire agricultural e -commerce.

A 12 -year -old farmers told reporters that when they first started broadcasting a few years ago, because there were few people who lived in live broadcasts, it was easy to receive attention. After 2020, the live broadcast of agricultural products began to become the mainstream. Rural e -commerce also had to graduate rules for graduate survival, tried everything to attract users and obtain the greatest benefits.

Data show that from 2018 to 2021, the retail sales of agricultural products across the country increased year by year, from 230.5 billion yuan in 2018 to 422.1 billion yuan. At the same time, as the competition in the e -commerce live broadcast industry is becoming more and more intense, and most rural anchors have limited traffic, the effect of cargo is not ideal. Some sellers began to use videos of exaggerated content and violation of common sense to obtain traffic.

Feng Xiaocun, an associate professor of the Department of Sociology and Anthropology of the School of Humanities and Development of China University of Agricultural University: For example, you ask a red with a traffic with a traffic, or you buy traffic from the platform. Essence It may be a cheaper way to attract consumers with a blogger's eyeball.

Experts point out that the real reason for this situation is still the "traffic first" game rules of the network platform.

The spread of a large number of video content that violates common sense will not only cause the resentment of netizens, but also hurt the healthy development of the agricultural e -commerce industry.

In June of this year, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly formulated the "Specifications for the Conduct of Network anchors", which clearly stipulates that in the process of providing online performances and audiovisual programs, it is not allowed to mislead consumers and other violations of advertising. Acts of relevant laws and regulations.

Source: CCTV Finance

Edit: Xu Feng

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