Meituan bicycles will increase the price 40%to 50%from the 10th, and the purchase of the cycling card will pay 5 yuan to 30 yuan, respectively

Starting from 23:00 on August 10, 2022, the non -discount price of Meituan bicycle cycling cards will be adjusted as follows: 7 -day card non -discount price adjustment to 15 yuan; 30 -day card non -discount price adjustment to 35 yuan; 90 days; 90 days; 90 days The discount price of the card was adjusted to 90 yuan.

Before the price adjustment, the current price of these three ride cards is 10 yuan, 25 yuan, and 60 yuan, respectively, and the increase of 50%, 40%, and 50%, respectively. Meituan bicycle officials said that price adjustment was due to increased hardware and operation and maintenance costs.

In April 2018, Meituan acquired Mobike with a total consideration of US $ 2.7 billion, and then changed Mobike to the Meituan bicycle, and used the Meituan APP as the only entrance. In June of the following year, Meituan announced that it changed the brand color of the Meituan bicycle sharing and became the yellow that is currently used. At present, the shared bicycle business has not been used as a key source of revenue, and the greater significance is the flow entrance. The Meituan annual report shows that the income of shared bicycles has been packaged with Meituan's preferably and Meituan buying and other services to the new business sector. However, Meituan also has operating pressure as a whole. The financial report shows that its revenue in the first quarter of this year was 46.3 billion yuan, an increase of 25%year -on -year, and the operating loss reached 5.58 billion yuan, an increase of 17.1%year -on -year. Narrow 7.8%.

Does Meituan bicycle starting the first shot of cycling card price increase, does it indicate that the bicycle sharing industry will raise prices? The reporter learned that the other two bicycle -sharing brands Didi Qingye and Harbin Travel have not seen the price increase for the time being. At present, the non -discount prices of the 7 days, 30 days, and 90 days of Didi green oranges are 10 yuan, 25 yuan, and 75 yuan, respectively. 90 yuan. However, each company basically provides discount discounts, such as about half of the actual price discount after Harbin travel discounts.

The performance of the Bicycle Mission of Meituan has different performances. Some people in the industry said that the shared bicycle business is difficult to make money. For example, Harbin Travel has disclosed its financial data in the prospectus. From 2018 to 2020, Harbin's revenue was 2.14 billion yuan, 4.823 billion yuan, and 6.044 billion yuan; gross profit was -1147 billion yuan, 419 million yuan, and 419 million yuan, respectively. 715 million yuan; net losses were 2.208 billion yuan, 1.504 billion yuan, and 1.134 billion yuan, respectively. Some ordinary users said that after the bicycle -sharing price increase, the price advantage of competing with buses is increasing. Some users say that the price is getting higher and higher, but the maintenance and maintenance of shared bicycles has not kept up, and the car is getting older.

Chengdu Daily Jinguan News Reporter Tang Xiaowei Editor He Qi Tie Editor Liu Yonghao Picture Tang Xiaowei

- END -