"Cool Commodity" is popular, "Night Economy" heated up ... "Summer Economy" releases consumer vitality

Xinhua News Agency, Beijing, August 7th: "cool products" are popular and "night economy" heats up ... "Summer Economy" releases consumer vitality

Xinhua News Agency reporters Wang Yuxiao and Wang Zhi

Recently, my country has continued to have high temperatures in many places. "Cool products" such as hot summer home appliances and household products are popular consumer market;

"When the weather is hot, I like to make cold drinks at home and resolve the heat." Ms. Li, a Beijing citizen, recently ordered an ice -making machine on a flash purchase platform. satisfy.

JD data shows that the sales volume of cooling and cooling electrical appliances such as fans, refrigerators, air conditioners, etc. has increased. Since June, the sales of JD appliances and air -conditioning have increased by more than 400%month -on -month. Fan sales have increased significantly; Suning Tesco Department Store data shows that since July, sales of ice sleeves, sunscreens, sun hats, and parasols have increased by more than 200%year -on -year.

In high temperature weather, instant retail sales of "online orders and shipping nearby stores" have become more consumers.

The relevant person in charge of the China Chain Management Association said that the rapid development of new models such as instant retail and city retail is rapid. While boosting summer consumption, it also allows physical retail stores to reach more customer bases through online channels to promote the retail industry to accelerate the line. The development of omni -channel on the offline and offline.

The heat is unbearable. Many people choose to go out to visit the night market and enjoy the night view at night, and gradually heat up in many places.

The night fell, and on Furong Street, the special street of Jinan, Shandong, traveled on the slate road leisurely, tasting various foods such as fried meat skewers, grilled squid, and fruit fishing, and experienced various tide play, painting and other projects. "Average five or six hundred copies can be sold every day, so I can't stop." Sun Mei, the owner of a roasted oyster, told reporters.

Through activities such as night cultural tourism carnival and other activities in Shandong, Shandong encourages the development of cultural tourism "night economy" such as ancient malls, ancient neighborhoods, and tourist town scenic spots. Create a new scene of night consumption and fully explore the potential of summer consumption; Wuhan City proposes night cultural tourism activities such as night light and shadow shows, gourmet festivals, beer festivals, music festivals, special performing arts ... Consumption vitality.

Chen Lifen, a researcher at the Institute of Market Economy, the Development Research Center of the State Council, said that the return of the "night economy" reflects the toughness and potential of China's consumer market. Encourage the development of "night economy" is conducive to cultivating consumption hotspots, boosting consumption confidence and consumption expectations.

According to data from the National Bureau of Statistics, in June, the total retail sales of consumer goods across the country increased from a decrease of 3.1%year -on -year; the national catering revenue decreased by 17.1 percentage points from May; the decline in the box office revenue of the national film has narrowed significantly compared with May.

"Overall, the consumer market in June showed a accelerated recovery momentum, but in the first half of the year, the consumer market operation was under pressure, and the growth rates such as catering revenue have not yet changed. In the next stage, we must implement a series of details to support market entities, enhance residents' willingness and capabilities for consumption and ability to consume consumption. 2. Release the consumer -related policies for consumer consumption, and promote the continuous recovery of the consumer market. "Said Dong Lihua, director of the Trade Department of the National Bureau of Trade, said.

An Baojun, deputy director of the Department of Consumption Promotion of the Ministry of Commerce, said that in the second half of the year, he will take multiple measures and promote the continuous recovery of consumption, further expand consumption such as cars, green smart home appliances, and accelerate the health and order Development, accelerate the cultivation and construction of international consumer center cities, at the same time, accelerate the improvement of the construction of the county business system, and improve the optimization of county consumer channels.

[Editor in charge: Qiu Lifang]

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