"Chamber" meets the spring city!"Trunk Economy" becomes a new force in Jinan Consumption

On the afternoon of August 5th, Bao Kang and his friends arrived at the square outside Jinan Impression City. At 5 o'clock, he started to clean up, opened the car trunk, raised the booth, hanged inkjet, and then lit the night lights, waiting for the night.

One after another, there are more and more stalls around the two. Snacks, drinks, handicrafts ... are placed in the trunk of the car. This is the "trunk market" popular in Jinan this summer. The form of expression has attracted many young people to join and is becoming a new force to drive night consumption.

Since May, Jinan has introduced a series of favorable policies, issued "24 articles" to promote consumption, issue various government consumer coupons, and carry out night economic activities ... Activate night consumption, release consumption potential, and Jinan's lively at night.

The "trunk bazaar" has become a new force to drive consumption.

On July 9, Bao Kang went out of the stall for the first time and operated "street burger". He walked through Huashan Lake, Lingxiu City Guihe, Hongyang Plaza and other places in one month. Groups, work on working days, are busy with full -time work, only from Friday to Sunday night with the market out of the market.

"The strong fireworks." Bao Kang said that most of the stall owners around them were young people, and some were physical store owners. They continued to do business through the market traffic at night. Many people like this lively in the market to feel Jinan's fireworks.

Bao Kang often heard when he was busy, and the customers who walked in front of the booth would not help but sigh, "How good is it to visit."

In the night economy, there is a city's economic vitality. Jinan has continuously enhanced the scale and influence of the night economy by improving public transportation protection at night, the environmental improvement of the night economic and commercial district, enriching the supply of night cultural tourism products, and creating a diversified night economic gathering area.

This summer, this new trend of "trunk economy" has attracted more and more young people to participate, and is injecting new vitality into Jinan's night economy.

On the same day, in Jinan Yue Cube, he was also hosting a "trunk market". Wang Zhe was a participant, with his own fruit tea brand, and he was the organizer of the market. According to him, starting from June this year, this form of market that originated in the UK has gradually become popular in Jinan. "It is a business format and a cultural form. More attractive, the trunk is a workbench.

As more and more participants are participating, the organizers have become more important. Wang Zhe is responsible for coordinating the venue and time, recruiting the owner through Xiaohongshu and WeChat group, "screening different categories, making the structure more reasonable, signing the rights and responsibility agreement, and ensuring product safety."

At 22 o'clock, Bao Kang's burger has been sold out. Because all the stall owners are required to go together with the venue, there is still a while before the end of the venue. "Sell 100 to 200 a day, and there are 20 if you have less. There will be about 2,000 yuan a night."

At 23 o'clock, Baokang closed the "trunk". There were both the dreams of many young people and the fireworks in Jinan. When the next night comes, it will be opened again.

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