The investment promotion meeting of the Dahehui project was successfully held, and Luoyang added domestic high -end immersive commercial complex!
Author:Top news Time:2022.08.07
Dahe Daily · Yu Video Reporter Gao Lixue
Luoyang adds domestic high -end immersive commercial complexes to meet new urban life scenes such as interactive entertainment, immersive shopping, and experience leisure of young fashion consumer groups. On the afternoon of August 5th, the Dahehui Project Merchants Association, which was invested by Guohua Company of Luoyang City Investment Group, was held in Luoyang. Li Zhaobin, deputy director of Luoyang Culture, Radio, Television and Tourism Bureau, Liu Lianhui, deputy director of the Luoyang Municipal Bureau of Commerce, Han Jihong, deputy director of the Luolong District Culture, Radio, Television and Tourism Bureau, Deputy Secretary of the Party Committee of Luoyang Guosheng Group, Secretary of the Party Committee of Urban Investment Group, and Chairman Wu Xiaodan and other leaders Attack this event.
According to the reporter's understanding, relying on Luoyang's rich historical and cultural resources, a multi -business immersive urban commercial complex is about to be released. The project will be trial operation before the end of December 2022, and will be officially opened to tourists in April 2023.
The "Dahehui" project has selected a billion -level traffic city -Luoyang
Traffic advantages, consumption potential, and business travelers constituted the foundation of market development
The millennium culture brings together here, from the world -famous Longmen Grottoes to the Laojun Mountain, which is "going to the world, seeing the prosperous world of the world", and then to the magnificent paradise and famous sites ... It is reported that Luoyang City is the Central Plains urban group In the center of the sub -center, in 2021, a total of 117 million domestic and foreign tourists received 117 million tourists, and huge tourist groups, local consumer groups, and business travelers were formed to form a good market foundation.
Deputy Secretary of the Party Committee of Luoyang Guosheng Group,
Wu Xiaodan, Secretary of the Party Committee and Chairman of the Urban Investment Group, speech
Wu Xiaodan, deputy secretary of the Party Committee of Luoyang Guosheng Group, Secretary of the Party Committee of the Urban Investment Group, and Chairman of the Urban Investment Group, said that the Dahehui project is the development strategy of the Luoyang Urban Investment Group to implement the "12365" development strategy of Guosheng Group and take the opportunity to invest in the government guidance industry to plan to explore marketization The specific projects of the new model of operating project investment are also an important carrier for the decision -making deployment of "disruptive creativity, immersive experience, youthful consumption" by the Luoyang Municipal Party Committee.
It is understood that the traffic in Dahehui is convenient, and it is no more than 30 minutes by drive from Luoyang North Suburban Airport, Luoyang Station, Luoyang East Station, and Guanlin Station. There are also highways such as Lianhuo High Speed, Ningluo Expressway, Yanluo Expressway, Luoluan Expressway, and multiple passenger hubs in Luoyang.
The main "immersive+" "youth social+"
Dahehui focuses on new scenes of youth fashion urban life
During the event, Wu Xiaodan emphasized that at present, domestic cultural tourism and commercial complex are in a critical period of transformation and iteration, creating a urban complex that integrates youth consumption, vacation and leisure, and urban business.
It is reported that the Dahehui project is invested and constructed by the Urban Investment Group of Luoyang Guosheng Investment Holding Group Co., Ltd. It is a key construction project of the provincial and cities. It is close to the west side of the Luoyang Longmen Passenger Station. The four major formats of digital performing arts, "museum+" commercial, Sui and Tang cultural designers, and immersive script entertainment are all in one. Based on the Sui and Tanglifang -style spatial texture, the gourmet district and theme courtyard will be perfectly integrated with the artistic conception of the new Chinese architecture with the Chinese garden to change the scene, forming the "mountain arch of the mountains and the river".
The reporter learned that "Dahehui" adheres to the concepts of "immersion+" and "youth social+", empowering social networking through culture, and focusing on building an interactive entertainment, immersive shopping, experiential leisure and other urban life that meets youth fashion consumer groups New scene. After completion, more than 200 partners such as performing arts, hotels, catering, script killing, and new energy can be aggregated, attracting 10,000 employment positions to attract tourists and citizens, injecting new kinetic energy into the development of Luoyang Cultural Tourism Industry.
Dahehui uses science and technology as a means, with the classic content of He Luo culture as the material, and combines the aesthetic concept of national aesthetics in the new era to create a full immersive urban commercial complex. Among them, the project has the technology light and shadow art performing arts "Survival · Luo Shen Fu", the digital museum "Shendu Record", the city's night gift "He Luo Lantern" light and shadow show, the large -scale Sui and Tang cultural theme designer hotel "Huamao Chunsong" Hotel, The black pearl -level restaurant "Shendu Banquet" that highlights the local culture of Luoyang, the non -hereditary inheritor's heaven market collection "Ruhiri", the city -level Chinese life aesthetics museum "Guiyan", the script entertainment industrial park, the city digital image goddess Luo Ji , Cross the Top Ten Innovative Products of the 13th Dynasties Station of the parking lot.
The off -season is not "light", and the peak season is even more "prosperous"
Relying on Luoyang's historical and cultural resources, create a benchmark for the cultural tourism industry industry
It is reported that the project joined for many first -class professional teams to make full use of operating thinking and operating strategies, research and analysis, and form previous strategies covering development models, architectural styles, product core, brand planning, and operation models to jointly build industry benchmark works For the original intention, repeated communication and adjustment of project design, planning, product content, etc. to ensure the market scarcity and core competitiveness of the product.
In response to the light and peak season of the Luoyang tourism market, most of the travel routes are passed by, and the lack of pain points and pain points of overnight customers are relatively short of pain points. Using product reverse funding planning, it is necessary to do a digital performing art that can represent Luoyang culture and art, but also configure the design design The theme hotels and non -heritage foods that match cultural tone and non -heritage food can effectively increase the probability of overnight tourists and increase consumer income.
At the same time, in order to make up for the issue of the off -season and the day of operation, the immersive business and office areas are also innovative. Through the group combination of citizens+tourists, the project's off -season is not fading.
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