Cultural tourism projects should not blindly add leverage

The National 5A -level Scenic Area Shaanxi Province's Famen Temple Cultural Scenic Area has been annoying recently because the trader behind it Shaanxi Famen Temple Culture Development Co., Ltd. has attracted public opinion attention due to multiple financial lease debt defaults. From the perspective of appearance, the new coronary pneumonia epidemic has a greater impact on the company's operations; from the analysis of deeper reasons, the debt crisis is mainly due to the large investment in the early construction scenic spot.

The predicament of the Famen Temple Scenic Area is not a case. Under the multiple challenges such as the current economic environmental uncertainty and the deleveraging of the capital market, cultural tourism projects need to do their best, and we must not blindly add leverage.

Famen Temple has the unique relics in the world and is a precious cultural resource. However, the small temple is difficult to attract large flow. Baoji City rely on Famen Temple to build artificial parks. It is to attract more tourists and make cultural resources play greater economic benefits. According to the data, the earliest operating party of Famen Temple Scenic Area was Xi'an Qujiang Cultural Industry Investment Group. The essence of the Qujiang model is "government -enterprise cooperation, cultural platforms, real estate singing". One of the Dayan Pagoda and the Daming Palace Site Park, or one of them, is not to drive the surrounding real estate to appreciate through the cultural tourism project, and then nurture the development of tourism through real estate.

The Qujiang model has brought unprecedented changes to the local cultural industry. This model can work in Xi'an. Will it be dissatisfied with Baoji? From a geographical point of view, the Famen Temple Scenic Area is 110 kilometers away from Xi'an City and 90 kilometers away from Baoji City. Because it is located in remote, it has limited room for appreciation of local real estate through cultural brands. From the perspective of tourism service functions, artificial parks can only supplement existing cultural resources, and the value and excessive artificial landscape can not only cause waste of resources, but also have a negative impact on temple culture. The over -commercial development of the Famen Temple Scenic Area has weakened people's sense of identity in the millennium ancient temple. Once the tourists are enthusiastic, they may eventually leave only a bunch of buildings that lack souls.

In the development of cultural tourism projects, culture must sing the protagonist. Especially under the new era and new needs, the cultural tourism market has bid farewell to the extensive and homogeneous development stage, from high -speed growth to high -quality development. In the past, some scenic spots lacked cultural connotations. It was no longer in line with the development needs of the current cultural tourism market in the planning of corruption and demolition and construction.

It is worth noting that after the epidemic is eased, some local governments have launched a gift package for revitalizing the cultural tourism market to release a favorable signal to the development of cultural tourism. Many cultural tourism investment companies also want to seize the opportunity period of the cultural tourism project, and go to Malaysia. Judging from the current cultural tourism investment projects disclosed in the local area, most of them are concentrated in popular areas such as Kangyang Town, Cultural Tourism Complex, and cultural tourism blocks. In this regard, it is necessary to remind relevant practitioners and developers that for large -scale scenic spots construction projects, it should be adapted to local conditions, scientific planning, comprehensive consideration, and beware of blindly on the horse and homogeneous construction.

For developers, the sycamore trees are planted, and the sycamore trees must be cultivated. The cultural tourism industry has entered the stage of stock competition. The development model of operation -oriented, resource integration, and refined operations will be the main tone of future development. In the next step, how cultural tourism projects use cultural power to create value and enhance self -hematopoietic functions. It also requires a long vision and refined cultivation of the cultural tourism platform.

For local governments, it is not wise to have a clear and objective understanding of its own resource value, market conditions, and policy support conditions, and deliberately enlarging the development conditions. The development of the cultural tourism industry is the key to creating urban value, realizing economic transformation, and enhancing the image of the city. Only by truly polishing cultural tourism projects with content and characteristics can we achieve a win -win situation.

【Edit: Ye Pan】

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