Employees are required to use "squirrel language", and they are called "masters"?Three Squirrels Fantastic Recruitment Make Disputes

Recently, when the three squirrels Chongqing Xijie Store recruited shoppers and salespersons, they should keep the "Squirrel Smile" and provide services for the "master" to attract attention. The person in charge of the store responded that seeing the degree of personal acceptance cannot be accepted.

-Source: three squirrel official Weibo

"Squirrel Language" is written into the recruitment requirements

According to the online recruitment information, the three squirrels require the work responsibilities of the clerk to keep the squirrel -style smile, provide services to the owner, and quickly respond to the owner's needs and patiently solve it, maintain a good atmosphere in the store.

In response, the owner of the three squirrels in Chongqing Xijie responded that it means that he must always smile and treat the guests enthusiastically. At the same time, you need to call the customer to see the owner and see the personal acceptance.

It is understood that when the three squirrel stores recruited customer service commissioners, the first responsibility wrote: "Use squirrel -style language to communicate with the owner."

The title of "Master" has a long history. Yangzi Evening News/Zi Niu Journalist noticed that for a long time, the customer service staff of the "three squirrels" on the e -commerce platform calling customers "master", and even the beginning of each sentence will add the title of "master". However, the reporter also noticed during the visit of the offline store that the clerk did not call the customer "master" in person.

Source: three squirrel official Weibo

Netizen: I will run away immediately after calling "Master"

For such a corporate culture, most netizens expressed their "dislike". "As a consumer who heard the title of 'Master', I really feel uncomfortable and uncomfortable." "If I hear others call me 'owner' in the store, I might run away immediately." Some netizens even even Laughing: "Then I had to install two incorbons before I applied."

Some netizens believe that this corporate culture has promoted the relationship between a malformed merchant and consumers. "These words that are unequal to use still don't use it." "The method of dwarfing employees will not win too many consumers." "Will consumers feel that they should be given preferentially, and then they will not move. Complaints, bad reviews. "

Some netizens also think of the uncomfortable services they have experienced: for example, the waiter who kneels in the restaurant, the excessive "meat numb" service of a hot pot chain shop, and the employees in the barbecue shop have been helping the barbecue ... netizens have said one after another said : This is a bit embarrassing "God -style" service to change.

Source: three squirrel official Weibo

The net profit of the snack giant is almost cut off

Three squirrels are an Internet food company that mainly includes casual food categories such as nuts, preserved meat, dried fruits, and puffed foods. In 2012, the three squirrels were born, and they became a national snack e -commerce brand.

In July 2019, three squirrels were listed on the GEM. In less than a year, the stock price of the three squirrels increased from the issue price of 14.68 yuan/share to a maximum of 91.09 yuan/share, with a total market value exceeding 36 billion yuan.

But the three squirrels have been on the market for more than three years. According to the first quarter report disclosed by the three squirrels on the evening of April 22, during the reporting period, the company achieved operating income of 3.089 billion yuan, a year -on -year decrease of 15.85%; net profit was 160 million yuan, a year -on -year decrease of 48.75%. Regarding the decline in the first quarter report, the three squirrels said that it was affected by factors such as the high base, rising raw material costs, and high advertising costs.

In addition, the three squirrels will be disclosed on August 20, 2022 to disclose the "2022 Interim."

As of August 5, the three squirrels closed at 20.61 yuan/share, and the stock price fell 50%this year, with a total market value of 8.26 billion yuan.

Intern Zhang Zixin Yangzi Evening News/Zi Niu Journalist Xu Yan

Edit: Qin Xiaoyi

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