"County Land" Suichang exploration ecological product value realization

China Well -off Network Exclusive Specialty

Wen | He Xianming Lai Hui, Hu Jian Xu Zhihong "Xiaokang" · China Xiaokang reporter Zhou Yu Zhou Chuanren

Figure Supply/Suichang County Party Committee Propaganda Department

The high starting point planned the possibility of ecological assets and ecological products as a whole in the high starting point. Suichang organically integrated ecological advantages with various innovative elements, and came out of a way to achieve the value of ecological products featuring innovation.

How can we achieve high -quality green development in remote mountainous areas? Observing the high -quality development of Suichang County, Lishui City, Zhejiang Province, and "Well -off" has been tracking for 10 years for a long time.

Over the years, reporters of "Well -off" magazine and China Well -offs have continued to interview the secretary of Suichang County Party Committee. It is reported that Suichang's advanced practices have formed hundreds of comprehensive reports to pass "good stories" and "good experience" to the whole country. The footprint of "Well -off" is also full of Suichang: from culture to illuminate the industry, Suichang has gone abroad with culture, promotes Tang Xianzu -Shakespeare cultural exchanges, tells the "Tangsha cultural exchange story" on the world stage, and promotes green rise in the global tourism. Suichang launched the first shot of the rejuvenation of the traditional New Year's Day cultural revival, and connected the "rushing road" of rural rejuvenation in the new era with "one show, a little red", and then modernized in the mountains. "Chuang and new urbanization" promoted leapfrog development, and Suichang has been on the road.

Over the years, "Xiaokang" has become Suichang's "media think tank", with the development ideas of pumping cocoon and summary of Suichang, and puts forward the ideal vision of "'' Rural E -commerce Development Headquarters 'Economy' Like Lijiang and Yiyu" Essence Lai Huoneng, the deputy president of "Well -off" magazine, summarized the characteristics of Suichang's development model with "One Two Three Fives": "One" is the purpose of Suchang's always adhered to the ecological county; "Two" is the development of Suichang. The shortcut, that is, the leap -forward development from the first to the three industries and the development of the Internet have driven Suichang's ecological environment and agricultural products to quickly move towards the country and the world. "Three" is the Suichang County Party Committee and County Government. It has three characteristics: diligent politics, affordable to the people, and cultural confidence; "Four" is the four stages of natural, spontaneous, conscious, and autonomous in Suichang in the process of developing the ecological economy; The "Five Beauty Suichang" of landscapes, beautiful villages, beautiful counties, beautiful culture, and beautiful economy.

The "China Comprehensive Well -off Development Report · Suichang Sample" officially published in 2015 provided a useful reference for the comprehensive well -off of the domestic mountainous and county. Suichang's case also appeared in the "China Comprehensive Well -off Development Report · Solution Zhejiang Samples that are relatively poor", "China Comprehensive Well -off Development Report · Lishui Sample", "China Comprehensive Well -off Development Report Township Sample · Lishui Volume", "Well -off China" and other books Essence

From the completion of a well -off society to comprehensively build a socialist modern country, exploring the value of ecological product value has always been an important issue. Lishui City is the nation's first pilot market for the value realization mechanism of ecological product. As an important part of the exploration practice of Lishui Green Development Road, Suichang's series of innovative exploration deeply demonstrates the practical logic of the value of ecological product value, and strives to become the "important window" to show the value of ecological products.

This year, "Well -off" convened experts in relevant domestic fields and set up a research group to conduct field investigations, visits, and systematically sort out on -site in Suichang, and finally formed a report on "Suichang Practice" of "Suichang Practice" of "Important Windows" of Ecological Products " Essence

Since the 18th National Congress of the Communist Party of China, the construction of China's ecological civilization has entered a new historical stage, established and improved the realization mechanism of the value of ecological product, and opened up the channels of green water, green mountains and Jinshan Yinshan, and became a major realistic topic for the construction of ecological civilization in the new era.

As one of the important germinations of the concept of "Green Water and Green Mountain is the Golden Mountain and Silver Mountain", Zhejiang Lishui is at the forefront of the country's value realization mechanism reform. The pilot results and experience are highly high Affirmation, the "Opinions on Establishing Ecological Product Value Realization Mechanisms" jointly issued by the Central Office and the State Council fully absorbed.

As an important part of the exploration practice of Lishui Green Development Road, a series of innovative explorations in Suichang County profoundly demonstrate the practical logic of the value of ecological product value. Since the 18th National Congress of the Communist Party of China, Suichang County has deeply implemented the concept of "green mountains and green mountains is the golden mountains and silver mountains", and explored a series of "Suichang models" such as tourism, health and agriculture, and rural e -commerce. In recent years, Suichang has relying on its unique natural endowment and cultural resources, seizing strategic opportunities such as the construction of Grand Garden and an upgraded version of the Shanhai Association, with innovation as the lead, focusing on exploring the effective path of the value of ecological products, steadily promoting green and high quality Development has been listed as a national leisure agriculture and rural tourism demonstration county, the nation's beautiful rural standardization pilot units, and the national ecological civilization construction demonstration county. forerunner. From the perspective of the practice across the country, the exploration practice of the value of ecological product value also has the evolutionary process from the extensive development of ecological resources to the efforts to achieve high -quality transformation of ecological products. Suichang has a rare ecological resources, but Suichang does not follow the trend blindly. With no planned ecological tourism, farmhouses and other primary form of ecological products, to obtain the market value of ecological products in a hurry, but cherish ecological resources highly. The scarcity value of the scarcity, adhere to the system concept and strategic thinking, planning the possibility space of the county's ecological resources into ecological assets and ecological products with a high starting point, and organically integrates ecological advantages with various innovative elements. Innovation is the way to achieve the value of ecological products. Entering Xinlu Suichang deeply practiced the concept of "green water and green mountains is the golden mountains and silver mountains", and explored a series of "Suichang models" such as tourism, health and agriculture, and rural e -commerce. Figure Supply/Suichang County Party Committee Propaganda Department

GEP accounting first to try first

Ecological products are high -related products related to human well -being. It not only has the economic value that has not been fully developed and utilized, but also contains rich non -economic value that has not been known for human beings, such as cultural value and aesthetic value.

In 2018, Lishui City was listed as the only pilot market in the country's only ecological product value implementation mechanism. The "Opinions on Supporting the Pilot Implementation Mechanism of Zhejiang Lishui Carrying out Ecological Products Implementation Mechanism" issued by the Office of the Leading Group of the Yangtze River Economic Belt, which clearly requires Lishui to establish a value accounting evaluation application mechanism, establish an ecological product market trading system, and the path of innovative ecological value. Deep exploration.

Suichang County seized the opportunity and took the pilot village in Datian Village, Dajian Town, and took the lead in the trial of ecological product value. With the research force of the names of the Grand Institute of Ecological Environment Research Center of the Chinese Academy of Sciences, Zhejiang University, China (Lishui) College, etc., Oshita Village has the sum of the final product and service value provided by regional ecosystems for human production and life, that is, the ecosystem The GDP (GEP) was calculated. On May 30, 2019, Datian Village announced the country's first village -level ecological product value accounting report: GEP accounting for a total of 160 million yuan. The accounting data fully shows that, compared to the GDP of 88.58 million yuan, Datian Village still has a large amount of value conversion potential for ecological products.

Following the pilot of Datian Village, the total value of the ecosystem's GDP has gradually been promoted in Lishui City and the entire province of Zhejiang. Since 2019, Lishui City has announced the city's annual GEP accounting results for two consecutive years. On October 23, 2020, on the basis of summing up the practical experience of Lishui and other places, Zhejiang Province released the nation's first provincial -level "GEP Ecosystem Outlets (GEP) Calculation Technology to Regulate the Land Ecosystem".

"The mountains are also clear, and the water is clear. People go up in the vagina. Spring clouds are born everywhere." The poems written by Tang Xianzu 400 years ago became the vivid portrayal of Suichang's beautiful ecological environment and harmonious coexistence of human and nature. Suichang's practice shows that the most significant social effect of ecological product value accounting is to provide the most intuitive way for the public to perceive the value of ecological products. GEP accounting promotes Suichang to form a situation of protecting natural product value transformation on the premise that the protection of nature and promoting the value -added and value -added ecological products, and has completely stepped out of the dilemma of economic growth and ecological environmental protection. The development trend of ecological and ecological economy.

Innovative format: ecological resources "sell a large price"

How to convert the scarce ecological resources into high -premium ecological products, so that Suichang's fresh air, clean water, beautiful villages, pleasant climate and ecological products they have created to maximize the results of development and the effectiveness of the people. It is an important theme in the exploration of the value of Suichang's ecological product value. Suichang did not choose to make a simple method, but implanted the comparative advantage of the ecological environment into the entire development process, integrated into various industries, and created a new format in the integration of the industry's advantages, forming a series of in industrial innovation to promote ecological product value value Typical cases of promotion and transformation.

First, ecological governance has a composite form of industrial composite. The Suichang Gold Mine, known as the "First Gold Mine in Jiangnan", has the history of mining ore as early as the Tang Dynasty. Save the most complete and most detailed scenarios of ancient literature. At the same time, many years of mining has led to the exhaustion of gold and silver ore and sulfur mines in the mining area. Due to the staggered underwriting tunnels, more than 500,000 cubic meters of empty area, nearly one million square meters of waste stone residue fields formed by mining, and nearly one million square meters of waste stone residue fields have caused great damage to the surrounding ecological environment. Since 2003, Suichang has learned from the experience of the construction of site parks in some foreign resources exhaustive mining areas, comprehensively strengthened the protection and development of the resources of mining relics, and invested 180 million funds. In 2008, Suichang Gold Mine National Mining Park was built into a national 4A -level scenic spot with more than 30 large and small attractions including the Gold Museum and the ancient mining relics, forming gold and tourism, mining popular science publicity, modern gold mine production process display, etc. Scenic area. The construction also led to the development of more than 10 scenic spots including Anshan Academy, Gulong Promenade, and Golden Valley drift, and driven the rapid development of surrounding homestays and farmhouses, and solved the employment of more than 600 nearby villages nearby. Suichang Gold Mine has transformed from a single gold and silver mining to a composite industrial form that is equal to production and ecology, governance and development. The comprehensive income of more than 300 million yuan in annual travel involved has become a model and resource -exhausted enterprise rebirth of the Chinese mining park. The model of the national ecological product value implementation mechanism was selected. In -depth integration of Suichang relied on the unique Tang Xianzu culture and red cultural resources to promote the deep integration of culture and tourism, and create a special cultural tourism integration product. The picture shows Wangcunkou Town, an important birthplace of the spirit of the southwestern Zhejiang Revolution. Figure Supply/Suichang County Party Committee Propaganda Department

Second, the innovation of scarce ecological resources has created a new type of recreational and holiday tourism industry. Gaoping Township is a remote township of 53 kilometers from Suichang County and an average altitude of more than 800 meters. The mountains are tight and there are few people. In 2012, the township took advantage of the unique original ecological environment to host the "Air" auction in the country. The "first shot". After that, the township was based on the development of the original ecological boutique agriculture. For example, the "Four Unification" farmhouse business model created by Chashu Ping Village, the village, create a farmhouse gathering area that integrates "food, live, play, play, travel, purchase, and entertainment", forming a global development, integration of the whole industry, and participation of the whole people. Holiday vacation travel model. In December 2020, the Zhejiang Provincial Affairs Administration Bureau also purchased 60.36 tons of carbon exchange from the town's hug Jiaoqiu Village at a price of 100 yuan/ton to offset the greenhouse gas emissions generated by the training and advocated the provincial meeting of the province. "Zero carbon emissions".

The third is to create an ideal home in the village. Longyang Township Chayuan Village is a typical village in the process of urbanization. In 2018, the original ecological scene of the quiet, clear, and quaint tea garden attracted Shenzhen Le Lian Life Development Co., Ltd. to invest hundreds of millions of yuan here, rent the old house in the village, and add modern elements based on retaining the original ecology and building appearance. Create high -end homestays with different style of yellow mud. Each farmer obtains an annual income of nearly 30,000 yuan through renting an old house, and is employed as a waiter in the homestay. At present, based on the successful exploration of the "rural activation" model, many high -end homestays have emerged in the county, which has driven the transformation of ordinary farmhouses to high -end homestays and promoted the high -end of the value of ecological products.

The fourth is to create a superposition effect of ecological product value with the deep integration of ecology and culture. Relying on the unique Tang Xianzu culture and red cultural resources, Suichang promoted the deep integration of culture and tourism, creating special cultural and tourism integration products, and enriching the cultural product in the cultural product value. Chinese Ming Dynasty writer and operaist Tang Xianzu once served as Zhixian County in Suichang, and during this time, the treasure "Peony Pavilion" of Chinese drama was created. As early as the 1980s, Suichang was committed to building Tang Xianzu culture into a county cultural brand. In recent years, through the launch of the Tangxianzu Cultural Festival, Tanggong Music Festival, and Tangsha cultural exchanges, the construction of Tangxianzu opera town was successfully created, and Tang Xianzu successfully created Tang Xianzuzu , "Peony Pavilion", three major cultural brands of Kunqu. Suichang is also a heavy town of the revolution in southwestern Zhejiang. In January 1927, the first party branch in southwestern Zhejiang was established in Suichang. In July 1935, Liu Ying and Su Yu led the Chinese Workers and Peasants' Red Army to enter Suichang, establishing the Zhejiang Revolutionary Base in the Southwestern Zhejiang Village, leaving many revolutionary stories and revolutionary sites. Relying on Wangcunkou to build a provincial -level red tourist style town, develop new formats such as red tourism, red research, training and education, and make a good articles with red and green fusion. The excavation of red resources has enriched the cultural connotation of ecological tourism and promoted the value improvement and value conversion of ecological products.

Ecological industry "excellent inventory" and "strong increment"

The leapfrog development of the mountains and counties is inseparable from industrial support. Suichang focuses on the main line of "ecological economy, economy and ecology", supporting the transformation and optimization of the stock of traditional industries, cultivating the increase in the increase of emerging industries, and vigorously promoting the transformation and innovation of the ecological industry economy. The first strategy of firm industrial strong counties has not shaken, becoming a high consensus and a forward direction for accelerating development in the county. In 2022, Zhejiang Suichang Economic Development Zone was formally approved, marking that Suichang Industrial Development has moved towards a new stage, and has been regarded by the outside world as a strong signal that has continuously enhanced green development kinetic energy and created a large engineering engineering engine to drive the county's great development. In terms of "excellent stocks", Suichang took traditional manufacturing transformation as its main attack direction, and introduced the "Thirty Articles of Promoting the High -quality Green Development of the Ecological Industry and the Digital Economy", and vigorously implemented the three -year operation of the "Intelligent Manufacturing Battle of Ecological Industry". The digital transformation and coordinated innovation of the industrial chain, industrial cluster, and accelerate the establishment of a pioneering county in southwestern Zhejiang.

Zhejiang Kane Special Materials Co., Ltd. is a high -tech enterprise dedicated to production and development of high -performance special paper. The company was formerly known as Suichang Paper Factory. Over the years, enterprises have established scientific and technological innovation and intelligent transformation, and have built scientific research platforms such as provincial special paper research institutes, provincial special paper research and development centers, and provincial postdoctoral workstations. They have changed from the former "polluting large households" to "green high -tech". At present, the company is the only company in China that can series of electrolytic capacitor paper. Electrolytic capacitor paper accounts for more than 70%of the domestic market and 40%of the global market. It has become the most important R & D and production base in the world's high -end electrical paper. In terms of "strong increment", Suichang always insisted on taking "double recruitment and double quotes" as a strategic pioneer project, deepening the "first -leading" investment mechanism, and innovating mechanisms such as business investment, intermediary investment, flying land investment, investment promotion groups and other mechanisms to use it to use Construction chain, supplementary chain, strong chain, and extension chain are the key strengthening of the industrial chain investment, and further optimize and improve the industrial chain to comprehensively build the digital economy as the leader, with intelligent equipment and new materials as the lead, manufacturing and service integration and development of the modern ecological industrial system Essence

"Ecological economy, economy and ecology" Suichang focuses on the main line of "ecological economy, economy and ecology", supporting the transformation and optimization of traditional industries, cultivating the increase in emerging industries, and vigorously promoting the development of the ecological industry's economic transformation and innovation. Figure Supply/Suichang County Party Committee Propaganda Department

In the Suichang Economic Development Zone in Zhejiang, in response to some companies in the development of the development, it is urgent to transform and upgrade in the development, and the new introduction enterprises may face the lack of land use. Suichang has accelerated the construction of the ecological industrial platform and realized the quality and efficiency of the ecological industry economy. In February 2022, the development zone planned to expand the industrial space of 35 hectares, and successfully transferred two industrial land to Zhejiang Hongli Electronic Materials Co., Ltd. and Xinli (Zhejiang) New Materials Co., Ltd. In April, Yuheng Battery Co., Ltd. (the only "specialist new giant company in Lishui City selected as a national key new" giant company) won 101 acres of industrial land, and will land "annual output of 3gWh lithium iron phosphate energy storage battery project". It is expected that after the completion of the production, the annual output value will reach 3 billion yuan, and the tax revenue will be 119 million yuan.

"Digital Science and Technology" cater to new opportunities

"Digital Science and Technology" is always the magic weapon to explore the value realization mechanism of ecological product value. In recent years, Suichang County has seized the development opportunities of the Houfa Mountain District by the digitalization of industrial and digital industrialization, and comprehensively implemented the strategic deployment of the Zhejiang Provincial Party Committee and the Provincial Government's "Digital Economy" project and leveraging the reform of all aspects in various fields with digital reforms Focusing on the use of cross -mountain overall planning, innovation leadership, and asking the sea to use the "three golden keys", it has formulated and implemented a strategic decision to create a "City of Tiangong · Digital Green Valley". Economic prelude to the second space of the Yangtze River Delta, boldly explore the new path of cross -mountain physical blocking and achieve overtaking.

The planning of Suichang's high starting point and the large -scale layout of Suichang to make the high -quality ecological environment into a second space for the heads of digital economy head enterprises, and provide scientific research, office, group building, meeting, vacation, etc. for domestic high -tech head enterprises, etc. The service function is used as the "magnetic pole" to attract technology companies to land, and strive to explore the high -end ecological, high -end technology and high -end talent development forms, thereby maximizing the overall iteration upgrade of ecological product value exploration. At the same time, "digital science and technology innovation" has reshaped the market -oriented path of ecological products, making farmers who are accustomed to "facing the loess and facing the sky" to become the Internet and big data era ecological agriculture, ecological leisure, ecological health and other ecological ecology Explorer of the industry.

Talking about "digital science and technology", Suichang is the earliest hug of e -commerce. As early as 2012, Suichang signed a strategic cooperation agreement with Alibaba Group Taobao. In January 2013, Taobao's first county -level specialty hall "Suichang Pavilion" opened the museum, opening the history of Suichang specialty agricultural products online. In March 2013, Zhejiang Ganjie E -Commerce Co., Ltd., which is the first in the country to build a county's rural e -commerce service platform. With the strong support of the government, the "rushing street model" came into being: select a well -known supermarket operator in each natural village, establish a village -level service station, and be responsible for providing network equipment and related business training, service training, service, and services. Stand providing villagers with one -stop service services such as shopping, sales, and payment in the villagers, so as to achieve "consumer goods go to the countryside" and "agricultural products into the city".

The "Holding Street Model" is driven by the county's rural e -commerce service platform. With the help of e -commerce service stations covering the villages of the county, the brand and e -commerce are organically combined to solve the information obstacles and channel obstacles through the realization of ecological product value. Ecological products enter the market to achieve its value, providing new and convenient paths. At present, there are more than 2,000 online stores in Suichang and more than 8,000 rural e -commerce practitioners. Since January 2021, Suichang online selling agricultural products exceeding 1.3 billion yuan. At the same time, the street company has established more than 20,000 village -level e -commerce service stations in 21 provinces and 51 counties across the country, covering more than 19 million people. The "Holding Street Model", as a typical case of e -commerce precision poverty alleviation and the realization of rural rejuvenation, was quickly promoted to all parts of the country, covering more than 1,200 counties. Suichang has also won the first batch of e -commerce demonstration counties in Zhejiang and the development of 100 counties in the development of e -commerce in China.

In the future, rural construction will be built "three lives communities"

The village is the most important and widest space for the value of ecological products. Whether it is the rich ecological resources contained in the countryside, the huge ecological product creation of the village, or the unbalanced development unbalanced development of rural areas, it has determined that the value realization mechanism of establishing and sound ecological products must be established. Combining, through environmental governance and industrial innovation, build a beautiful countryside that integrates production, life, and ecology, and realize the overall improvement and transformation of rural ecological products. Suichang has a very rich experience in innovation in beautiful rural areas. More than ten years ago, the vast number of villains in Suichang "scanned" 203 "Chinese clean villages" with a broom, and took the lead in the nation's first "Regulations for the Management of Rural Waste Classification" to rectify in the rural living environment. Establish a benchmark for the construction of beautiful rural areas in the underdeveloped areas. After that, Suichang began with the innovation of "air auction". With a series of development and business innovation, it became a "black horse" for rural tourism in the province. On September 5, 2020, Suichang released the "Guidelines for Future Rural Construction", clarifying the connotation of future rural construction, and building a standard system for guiding future rural construction.

According to the plan, Suichang's "Future Rural" construction will be guided by "humanity, ecology, digitalization, and integration", with rural appearance, nostalgia, rural winds, and rural areas. Sanchuang, the sharing of the three wisdoms of Zhizhi, Intelligent, and Zhilian as the basic characteristics. Through the systematic reinvention of rural ecological space, industrial development, living environment, infrastructure, and rural governance, the construction of ecology, production, and life "Three lives community".

At present, Suichang has carried out three villages in the pilot of the future rural pilot. Datian Village, Datian Town is relying on 10,000 acres of Huahai Tea Garden and Digital Tea Small Park to cultivate influential "tea anchors" group to comprehensively promote future digital farming farming in the future. Cultural construction; Hushan Township Hushan Village to seize the historic opportunities of future science and technology island construction, make full use of lakes and mountains, and unique hot spring resources to comprehensively promote the construction of the Ground Hot Spring Park and Lake Greenway. The vacation economy provides the most beautiful development environment; the green sky of Jiaoyin Village, Jiaoyuan Village, Xinluwan Town, and the Sea of ​​Sichuan, is using the unique idyllic geographical advantages to cultivate the desirable farming culture, Xiangxiang culture, and meditation culture.

The effectiveness of Suichang's exploration of the value realization mechanism of the ecological product is to continue to deepen the innovation practice of "green water and green mountains is the golden mountains and silver mountains". The concepts and ideas run through all areas of optimization, industrial reshaping, and ecological governance, and through the practical links of the value of ecological product value, effectively promote the healthy interaction of policy innovation, industrial innovation, and governance innovation, and promote ecological economicization The virtuous cycle of economy and ecology has realized the overall improvement and transformation of the value of the county's ecological products.

In the future, Suichang will further deepen the exploration of the value realization mechanism of the ecological product value, and must be a "important window" of the table, strengthen the mission of the advanced demonstration, adhere to the whole country, the world, the future, and the future of innovation leading the development of the county development with innovation. Planning and overall coordination, leverage the value of ecological products with digital reform to achieve innovation of institutional mechanisms related to all fields and links, and achieve greater substantial breakthroughs in the overall improvement and achievement of the county's ecological product value. "Important window" for product value.

(The author He Xianming is the dean of the Zhejiang Academy of Social Sciences, the deputy president of Lai Hui Neng is the deputy president of the "Xiaokang" magazine. President of the Public Welfare Research Institute and former deputy director of the Policy Research Office of the Zhejiang Provincial Party Committee. The content comes from the research report "Suichang Practice with" Implementation of "Important Windows" with the value of innovation ", and some have been adjusted.

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in late May 2022

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