Yan Zaoning: Tea growing up "Listening to the Sea"

Live Rizhao, August 6th In the Shanhai Sky Tourist Resort Wujiatai Village, Yunzhang Mountains, Ocean Fisheries Tea Cultural and Cultural Park, many people came to feel the fisherman culture, but few people know that it creates this coast fishing family culture The "second generation of fishery" Yan Zhaoyuan is also a tea -loving tea person who is full of green tea. Today's "ordinary hero", let's listen to the story of him and Rizhao Green Tea together.

Songtao waves, tea fragrance. In the midsummer season, the 200 -acre tea garden of the Hills Ocean Fishery Tea Cultural and Cultural Park blowing the sea breeze and growing quietly. Strangely, there was no sight of the busy picking summer tea in previous years.

Yan Zaoning: The excessive picked summer tea in previous years has affected the quality of tea, so this year we have stopped all summer tea.

Compared with many old tea people, Yan Zaoning has not been in the tea industry for a long time, and it belongs to "halfway to change".

Yan Zaoning: In 2011, when I was working outside, I heard that the old government proposed to develop characteristic agriculture, giving the land to the land, and attracting large agricultural households. The louder business card of Rizhao was Rizhao Green Tea. At that time, with a feeling of feelings and a love for hometown, he ran back with blood.

As a native seaside person, Yan Zaoning has been engaged in fishery -related causes. When he transferred to tea, the difficulties encountered are not a star.

Yan Zaoning: In the past, we built a house in our hometown, and the stones were in this place. This is a stone field in itself. There were a lot of stone ponds left by the stone. These stone ponds need to be filled, so they had to get the soil from other places and then re -ground the land.

Yan Zaoning's wife Zhang Xia: My parents took us to the city when they were young. After 20 years, they suddenly moved from the city to the countryside, and they must not adapt to this life at once. I don't understand the houses in the city, and I have come here to regain the vegetables and tea leaves. I don't understand it.

Faced with doubts, Yan Zaoning began his own "tea man". In the first three years, he invested more than 10 million yuan before and after the land of 120 acres. Out of Rizhao Green Tea.

Yan Zaoning's wife Zhang Xia: Sometimes it is like a black old man in the ground, dark and thin, and distressed, but I really don't understand. Later, it was not easy to see him every day. If you want to do this career, he gradually understands him and slowly supports him.

Yan Zaoning: In the third year, tea was produced, and the quality of tea was also good. But then I encountered a bottleneck again.

Yan Zaoning's bottleneck period is the difficulty period for tea sales.

Yan Zaoning: Go to the tea market in Jinan. At that time, in early May, Rizhao Green Tea happened to be listed. At a glance at the tea market, there are a lot of tea. The door of the tea is listed on the new tea new tea. The price is 260 yuan, 200 yuan, and 180 yuan. At that time, the price of raw materials we picked tea was 120 yuan, 130 yuan, and 5 pounds of frying and 1 catties. It felt like it fell directly into the ice cave. The investment was so large that the tea was unable to sell it, and the market that went out to see the tea was like this, so at the time, it felt confused and suffocated. I don't know what to do.

Yan Zaoning realized that Rizhao Green Tea is not good at only good taste. It is necessary to build a brand so that more people can truly understand Rizhao Green Tea.

Yan Zaoning: We must have a model and our own brand. What did we consider at that time? There are Tieguanyin and Pu'er in the south. They all have their own regional characteristics. I thought about it, and I felt that I was born by the beach and grew up in fishing villages. My mind was the sea and fishing. Essence

"Listening to the sea of ​​tea" is the inspiration created by the sunshine green tea brand popping out of Yan Zaoning's mind. Under his many years of careful creation, the past deserted mountain hills have already become ecological gardens with green tea, vegetation full of vegetation, and birds. Nowadays, there are tea gardens, tea gardens, extended training bases, and camping bases. Here, you can taste tea, picked, and can travel. There is no hustle and bustle of the urban area, only the tranquility of the coastal township.

In the twelve years of with tea, Yan Zaoning is now the expert of the Rizhao Green Tea. While creating the integration of "tea, fishery and farmers", he did not forget his original intention.

Yan Zaoning: We have established a platform of "Cloud Crossing Mill Logistics Transactions". The construction has been completed. The next step will put some tea farmers around us, and the tea that they cannot sell will be placed on our platform for them. From the traditional cultivation, processing, and sales models in the past, a clearer idea came out gradually, that is, the integration of tea tourism, and the market was very large. Don't grow up, get rich yourself, and want to get rich together with most of the tea farmers around him. (Rizhao Radio and Television Station Rong Media Reporter Yuan Yuan Hongqiang)

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