Dancheng, Henan: Calligraphy and Calligraphy+Live Create a new business card for traditional culture of the Internet

Calligraphy and painting+live broadcast towards the "Internet" is an innovative attempt in the background of the new era. While the Dancheng County Painting and Calligraphy Institute continues to enrich the function of art transaction and active art consumer market, it strives to create a new business card of traditional Internet culture, which has become artistic creativity The new highlights of construction have opened a new situation for industrial development and art services.

On the morning of August 5th, at the Painting and Calligraphy Institute of Dancheng County, the Internet celebrity anchor Tang Xiaoqian was promoting painting and calligraphy works, professional terms, and wonderful introduction in the live broadcast room, which attracted a large number of fans to watch.

Tang Xiaoqian, anchor of Dancheng County Yinhu Culture Co., Ltd., said: "We want to push our calligraphy and painting works in Dancheng, Henan, Henan, Henan, Henan, and painting, and better spread our Chinese tradition. The art of calligraphy and painting. "

Net red online promotion is busy, and the calligraphy and painters are offline. Niu Huaitang, a calligrapher in Dancheng County Painting and Calligraphy Institute, is making ink and careful creation. In June 2022, the Dancheng County Culture and Radio and Television Tourism Bureau played a policy advantage to open up the online promotion trading platform of Dancheng Painting and Calligraphy. The opening of this platform has benefited Niu Huaitang in calligraphy exchanges.

Niu Huaitang, a calligrapher in Dancheng County, said: "Today, the county has set up such a good platform. The works can communicate online. Through communication, I have received artistic improvement and great progress."

Product promotion services are guarantee. Dancheng Painting and Calligraphy Institute lives through the continuous broadcast of the Internet celebrities. Now it has successfully signed more than 200 national calligraphy and painting masters, and provides one -stop services for famous painting and calligraphy works to ensure that painting and calligraphy works go further.

Tan Kang, the director of live operating director of Dancheng County, said: "Now, we have a live sales of nearly 60,000 yuan per day, more than 10 million per month, and exceeding 10 million per year. Take the "Live Express" Xiangpiao throughout the country. "

As the "hometown of Chinese calligraphy" Dancheng. At present, there are 26 members of the National Book Association, 9 members of the United States Association, 80 members of the Provincial Book Association, 26 members of the American Association, more than 30,000 people studying and calligraphy, 200,000 calligraphy and calligraphy enthusiasts, painting and calligraphy art The content of the calligraphy and painting market is also extremely active.

Wang Yumei, Secretary -General of Dancheng County Painting and Calligraphy Institute, said: "Dancheng County Painting and Calligraphy Institute Joint Yinhu Culture and China Culture and Art Network builds a trading platform to open up the 'artwork+e -commerce' model to gather business coffees, calligraphy and painting masters, live online celebrities Wait for it, create a art auction brand 'Tao Mo Church', and strive to create a new business card for Dancheng County Internet traditional culture. "

Dancheng Rong Media Reporter: Hongtao Zhenjun

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