"Animal Detective Team" dominates Britain and France, and the children's content goes out to the sea and won a game

Author | Xie Minghong

Edit | Li Chunhui

What is the most borders, is it the blockbuster of the United States or the Chinese website? Many people are easy to ignore a category that is almost born with "no borders" -children's content, especially cartoons.

In the 1940s, when Tezuka saw China's first animated film "Princess Iron Fan", he firmly strengthened his animation road. In the 1980s, Riman's "Smart Agle" and "Iron Arms A Tongmu" became the childhood companion of a generation of Chinese people.

Especially with the strengthening of the global willingness and demand of platform content in various countries, more and more animation works are "all -bad" by global audiences.

If the early animation goes out of the sea, it is close to an irregular accident. Then, with the strategic layout of the streaming giants such as Tencent Video in the field of children's content, it is more like the inevitable IP operation logic. If the content goes out to sea, it is necessary to build a port. After opening up creative barriers and channel barriers, children's categories are becoming a pioneer in the sea.

Tencent video that adheres to "children's content without national borders", the recently launched "Animal Detective Team" can be regarded as a typical case of animation. Multi -platforms abroad and domestic platforms have made Snow Leopard Am and Fox Creek jumped to the top of the world.

Faced with this wave of waves, we are inevitably curious: What kind of story it can attract multi -elementary school friends? Tencent Video's international cooperation strategy in the field of children's content, where does the sword refer to?

"Animal Detective Team" on the global list

"Animal Detective Team" real fire. Children and parents around the world are either on the way to pursue. In just one week since the launch of Tencent Video on June 9, "Animal Detective Team" has won a high -heat value of 9000+ in the station. Earlier landing on Netflix, the first month of the broadcast created history: in the top ten lists in 19 countries around the world, of which in the United States, Britain, France and other countries, the number one in many days.

When Hard Sugar Jun found that the "Mandarin Edition" and "English Edition" can be switched, it has been guessed that "Animal Detective Team" is not easy. Although the target audience is a 4-7-year-old child, there are not a few adults who are obsessed with. In the comment area in Tencent Video Station, some viewers teased: "It is a bit naive for children, it is just right for adults like me."

Children have early wisdom and wisdom, and adults are innocent. They are chasing an animation with each other. "Animal Detective Team" is a Children's Animation, a well -known British animation company Silvergate Media, which has launched "Small Column", which has launched "Little Column". sex. From the story logic of the story mode and the entertaining content, it is undoubtedly a high -quality child content that can accompany children to grow up.

In the story mode, "Animal Detective Team" adopts novel cases of solving the case, each unit tells the small case of animal world in about 11 minutes. Not short or long, in line with the attention of young children at the age. The song of the Rat team can sing with it once: "It's a lot of trouble, the state is very good! The system settings are hilarious!"

The person in the protagonist group has a distinctive personality. Snow Leopard Alm and Fox Creek are working partners who help each other. The director of the claws is the publisher of the mission. The stinky agent provides advanced weapons and equipment for the team. The mouse team is the preliminary intelligence investigation and later archives summary.

Sometimes the "Animal Detective Team" also deliberately breaks the "fourth wall", so that children can also contact reality and smile. Episode 03, Director of Pending Claw said to the agents: "I'm brushing my teeth to sleep!" Fox Xiaoxi was surprised: "But chickens have no teeth."

In terms of content logic, each case of "Animal Detective Team" vividly combines the characteristics of real animals and can effectively convey the popular science knowledge. The Saiming Snake Attack train captain in the "Mystery of the Mikida Train" is because of a stress reaction. They say that they are afraid of bite the train chief while they are afraid of the trains; Although they occasionally gathered around the puddle in reality, they are not driving party; "The Troubles on the Moss" introduced the unique bumps of musk cows, and they thought they were drums. Compared to the real presentation of animal documentary, the drama simulation of "Animal Detective Team" is obviously more happy with children. For example, the four major poisonous snakes of the animal archives introduce the four poisonous snakes of round snakes, Indian ring snakes, Indian glasses snakes, and sawing scales. The actual images are a bit dispelled by reptiles. However, the active animation character is very fun. Indian glasses snakes watch the magazine and vomit the model to paint the scales into pink, full of innocence.

Eternal "Truthfulness and Beauty" core

The rhino hits the nose, and the musk is surrounded by a circle to fight against foreign enemies. The small animals migrate from the wet forest to dry land in the rainy season ... In the process of watching "Animal Detective Team" Remember.

"Animal Detective Team" while cultivating the children's composite knowledge system, it also reflects the content core of Tencent's video "Truthfulness and Beauty". The mode of solving the puzzle and solving the case is cultivated by children's "truth" thinking. It guides the audience to grasp the objective information, and use common sense to verify the details. With the mantra of Snow Leopard Alm, "Don't miss any details!"

The suspicion of excluding the round -spray viper is because the food in its belly has not been digested not far, and the Indian glasses snake is the neck that has no swelling in the photo of the suspect; The place of anger is all under the tree and there are four mud footprints on the back of the rhino.

Finding the truth of the incident but not blame the nature of small animals is the "Xiangshan" demand of "Animal Detective Team". The small animals in the story universe help each other to help each other, the value orientation of "beauty and the Communist Party". After understanding the habit of 性, rhino chose to cooperate with it.部 部 is the pudding club to remove insects to obtain food, and rhinos exempt from mosquito troubles to play.

Represented by "Animal Detective Team", while Tencent Video is constantly innovating in content, and always adheres to the unified core of animation works "Truthfulness, Goodness and Beauty", with green, healthy, and rich high -quality content to accompany global young people to grow.

The diverse form of content points to the common "truth, goodness and beauty". Whether it is "Schutabita" and "Big Monster in the Forbidden City", such as "Fox Tao and Old Fairy", "Super Bears", "Daddy Mengmei", "Super Mini Warrior" "The new homemade animation, such as the setting and plot, conform to the mainstream aesthetics, help children gain knowledge and understand life in entertainment.

While focusing on the knowledge of Chinese characters, "Daddy Mengmei" also involves a multi -dimensional emotional experience such as family, friendship, teacher -student affection, etc., to help children experience the true and good beauty of interpersonal relationships. In the story of "true and false dad", Mr. Mu Mu concealed because he didn't want students to know that he became bugs. Finally, he told the truth based on the true and frank principle.

"Big Monster in the Forbidden City" integrates children's growth in traditional culture. In the story of the "Boys in Dragon Bed", the beast Xingshi could not arrange the protection network to resist the lightning because of the loss of energy because of the King Kong pestle. When Xiaoyu and others were in danger, Xingshi awakened the inner power and said, "No one can hurt my friends." Among them, there is both the true, good and beauty of the guardian partner, and the expression of self -recognition.

Happiness is the background of childhood. The core of "Truthfulness, Goodness and Beauty" in the entire line is closely echoing with the "childlike guardian plan" of Tencent videos. In June 1st this year, the Tencent Video Children's Channel launched the "June 1st" companion day, when building the dream future "theme film list, Pig Page, Weiwei cat, super mini warrior and other animated stars assembled to encourage children to release the beautiful world Looking forward.

International collaboration, help to go to sea

Why can "Animal Detective Team" easily open up the culture and channel barriers of various countries? What is not to be ignored is that it is also the original story of the "ceiling" of the current international cooperation of children's animation -the original story of the Emmy Award screenwriter Gabber Pritam, the art design of the Spanish illustrator Elix Rhodes, the producer of the producer Adam Edelson's escort has made the film innovate with the most cutting -edge children's content with an international perspective.

Watching more deeply, "Animal Detective Team" is an important step in Tencent Video in international collaboration. It marks that children's content international production capacity cooperation has entered a stage of deep integration. Tencent Video has jointly produced the content with overseas teams, hired outstanding overseas creators to join cooperation, and invited overseas consultants to take off the three major models of the project, and launched the strategic head gun of "children's content without borders".

Looking at the international exploration of the children's content of Tencent Video, there are two main directions of "combination boxing". On the one hand, continue to cultivate international cooperation, so that many local works are exported overseas. Not only "going out", but also "getting angry".

"Naive and Kung Fu Socks" was successfully released to the international market in March this year. In April and July, they landed on the Discovery Kids of Children's Channel under Latin America and the British Narrate Entertainment Children's Channel POP TV; "Mystery" has been broadcast on the Treehouse TV Station in Canada, French Canal+and other mainstream TV stations. "Dolphin Gang" has successively landed in Singapore, Indonesia, Vietnam, Thailand, Myanmar and other mainstream media channels including Singapore, Indonesia, Vietnam, Thailand, and Myanmar, including Media CORP. "Rescue Baby" has been broadcast in Jei TV, KBS KIDS, DAKEYO TV, Bravo Kids in South Korea. In August last year, Tencent Video ’s self -made animation" Fish Tank Family "," Reliable Team "and" Adventure of the Little Penguin "appeared at the Angxi Animation Festival, showing the original ability of the platform animation.

The cooperation with mainstream platforms in various countries has established the channel advantage of Tencent Video's self -made animation, and truly faces the global children's audience. The content creation and operation ideas of "high -quality content+international collaboration+global distribution" make the high -quality content quickly generate brand effects. "Animal Detective Team" first landed on Netflix and then entered the domestic market, which is the embodiment of its global distribution concept.

On the other hand, the cooperation with international high -quality creative talents and production companies has allowed Tencent Video's homemade children to have an international content and global distribution advantage from the beginning.

Tencent Video and "Fish Tank Family" jointly produced by Zeilt Productions, Luxembourg; "Reliable Team" jointly produced with Sixteen South Studio; "Adventure of Little Penguin" created by Tencent Video, and recently created by Luce Creative; and recently The self -made project "Calling Super Tudou", which was just announced with the BBC Children's Team, was in full swing, and also made the market look forward to it.

When the production and distribution of a work themselves are all overseas, it is a normal process rather than an accident. For example, "Reliable Team" will be broadcast on Tencent Video and French TV Station. Of course, its European market has a innate advantage over domestic production and distribution.

With universal value such as "Truthfulness and Beauty" as the core of the work, it is a software that realizes the dissemination of "no borders". It is hardware to achieve cooperation with international high -quality creativity and production companies to break the barriers to break the industrial barriers. The two are driving together, which is the two -wheel drive that promotes the content of Tencent video children to the world.

Imagine, when an animation becomes a common memory of a generation of more than a dozen countries, what kind of cross -cultural communication is? Today, which is increasingly differentiated with people rather than unity, rebuilding the Babel Tower must start with the doll.

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