The most romantic city!Chengdu people buy flowers on Qixi Festival to buy flowers first in the country

From the usual birthday, anniversary day, a week of flowers

To "520", Tanabata

Takeaway flowers become the holiday choice of Chengdu people

August 5th

According to the data of major distribution platforms

Chengdu Qixi Festival is hot on the day of the flowers of flowers

Multiple data nationwide first

Let's see how romantic people are in the Chengdu people

&& flash delivery data shows that the number of flowers in Chengdu Shancheng increased by 1209.2%over the previous day, ranking first in the country and won the "most romantic city";

&& Meituan data shows that the number of flowers orders on the day of Chengdu Qixi increased by 278%from the previous day, ranking the top three in the country;

According to the data of && Hungry, on the eve of Qixi Festival, Chengdu's order of flowers for flowers takeaway increased by three times year -on -year. Flowers in different places increased by 500%year -on -year, the highest in the country.

Tanabata, flowers on the day of flowers

Increased by 278% month -on -month

Shenzhen, Chengdu, and Beijing have the most orders

Takeaway flowers have become "standard" festivals, and physical flower shops 5 kilometers near consumers are romantic supply sources. Meituan data shows that the number of flowers orders on the day of the Qixi Festival increased by 278%from the previous day. Shenzhen, Chengdu, and Beijing ranked among the highest orders. The amount of flowers in small cities rose by more than 1000%month -on -month.

"There were pre -orders four or five days in advance. Almost all of them were concentrated on the day of the Qixi Festival this year, and they were almost too busy." A flower shop owner in Chengdu said that consumers this year are generally not anxious, and the order at night is more than in previous years.

Chengdu delivery flowers are hot

This year's flowers in different places have increased significantly, an increase of 76%year -on -year. Among them, the cities with the most flowers in different ground orders are Chengdu, Beijing, and Shenzhen, and the cities with the most flowers have received flowers in Beijing, Shanghai, and Shenzhen. Nearly 30%of the flowers in different places are consumers from post -80s, post -70s, and even post -60s consumers. Among them, the number of flowers in the 80s is the fastest. From the remarks of orders, the group of couples who live in the two places mainly.

From the perspective of the gender of the consumer group, the proportion of men and women as a whole is flat, and some cities are slightly different. Chongqing women have the highest proportion of flowers in different places, reaching 57%, and Chengdu follows closely, and the cities with the highest proportion of flowers from other places are Xi'an.

Flower shop compared to the past

Tanabata flowers have the highest order

According to flash delivery data, the flowers of the flowers in Chengdu Shancheng increased by 1209.2%from the previous day from the previous day, ranking first in the country and won the "most romantic city".

Among them, Chengdu Qixi Single Single -Day Flower Order Creator is a flower shop in the Taurus area, and the flowers were sent to 1640 users a day.

Ms. Zhao, the owner of the flower shop, told Xiaobu that because of the large number of flowers in the Qixi Festival, the nine employees in the store started preparing from about 2 pm on August 3, and I was busy until 12 pm on the 4th. Their orders come from online reservations and physical reservations, as well as WeChat reservations. Among them, the best sales are red roses with 11 packaging specifications, and 33 and 99 purchases are also more. Compared with the past, Tanabata flowers have the highest orders.

Data from the flash delivery platform shows that the concentration of Chengdu flowers and the peak time of the single time and 16-18 pm.

The earliest one was at 00:11 in the early morning of the 4th on the 4th, and it was issued from Xieyi Road, Jinniu District.

The farthest single is from the Chazidian Passenger Station of the Jinniu District and was sent to the Sports Center of Jianyang City, with a total length of 72 kilometers.

Chengdu delivery flowers are hot

Flowers in different places grow the highest in the country

"The recent high -temperature weather is not conducive to the preservation of flowers, so this year's flowers are particularly tight." Deng Yue has run a flower shop for more than ten years. Most of the flowers orders in Qixi Festival this year are booked online. "There are fewer and fewer people who have reservations in recent years.

Xiaobu learned that Tanabata was the peak period of the summer flower market and the first peak sales period in the second half of the year. In order to reduce the loss of high temperature weather, many flower shop owners will estimate inventory based on the order and increase the variety and style of flowers to enrich market demand.

On August 4th, was hungry? Launched the Tanabata -free special event. At 5:20 in the morning of the day, the consumers with orders for ordering flowers were in the top 5 cities in Guangzhou, Hangzhou, Chengdu, Shenzhen, and Shanghai. Many of the consumers who placed the flowers are still for lovers who are in different places.

Chengdu delivery flowers are hot

According to data from Hungry, on the eve of Qixi Festival this year, Chengdu's order of flowers for flowers takeaway increased by three times the year -on -year. On the day of the Qixi Festival, Chengdu flowers reservations increased by 250%. Chengdu's popular flower sales ranked red roses, sunflowers, and broken ice blue roses. The flowers sent in different places, Chengdu increased by 500%year -on -year, the highest in the country. Chengdu likes to send flowers to lovers in Chongqing, Shanghai and Beijing.

Regarding the development of the flowers market, some people in the industry analyzed that the development of new formats such as instant retail has shortened the sense of distance of the long -distance love group. Whether it is Qixi to send flowers, daily milk tea, and redness, it has become an expression of love couples in different places. Universal behavior of feelings. Judging from the current development trend, in the future, the size of the flowers in the other place will still maintain a high -speed growth trend and promote the relevant local flower supply market.

##

Tanabata just passed

Do you buy flowers for the ta in your heart ~

Chengdu Commercial Daily-Chengdu Reporter | Zhang Zhaoting

Intern Zhao Yunfan

Picture of the platform

Chengdu Published Edit ｜ Tian Dou

- END -