Tianshan Review 丨 The potential of "micro vacation" is worth digging

Yue Yanyun

How to spend on weekends? Go to the nearby village to pick a basket of late -maturing apricot, or the three or five friends set up a tent in a place where the water quiet forest is deep, and a camping with the moon stars ... This summer, a simple, convenient, nearby feature The "micro -vacation" wind has quietly risen in our district, allowing people to see the inherent potential of "Xinjiang people traveling in Xinjiang". It can fully excavate this potential to release new momentum for "tourism and rivers".

"Micro vacation" is different from inter -provincial and cross -border tourism. Generally, you choose to travel with friends and relatives in urban areas or surroundings. The main needs of tourists who choose "micro -vacation" are not "I have seen it, I have been here", but more concerned about "I experience, I like it".

Don't underestimate this short -distance, short time, represented by local and surrounding tourism, it fits the new trend of tourism consumption upgrades and the new requirements of high -quality development of tourism. For the release of local tourism consumption potential, Promoting the recovery of the tourism industry and the promotion of rural rejuvenation have a very important role.

On May 21, tourists played at Shirenzigou Shiwan Farm in Shuimougou District, Urumqi. With the gradually rising temperature, the passenger flow of the tourist area around Urumqi has also risen sharply. Outdoor attractions with rich experience content and natural scenery type are favored by tourists. Pomegranate cloud/Xinjiang Daily reporter Han Liang photo

"Micro vacation" has strong market demand. The rhythm of urban life is fast, stressful, and stay away from the hustle and bustle of the city during the holidays. Camping, fishing or hiking not far from home, relaxing the physical and mental world of the spiritual world has become a lifestyle for many people, and it is also "micro vacation". Provide generous soil. Coupled with the restrictions on travel of the new crown pneumonia in recent years, "micro vacation" has a large -scale market demand.

How to keep the "micro -vacation" popularity? The key is to win the "return guest". Most of the "micro -vacation" destinations are not famous in the mountains and the monuments. Generally, local tourists are always "here". Only local tourists are willing to repeat consumption can "micro vacation" maintain a strong popularity.

Tourism is a natural experience economy. Only by continuously enhancing the quality of tourists, tourists' satisfaction and return rate can be improved. In recent years, our district has vigorously launched the "Xinjiang people tour Xinjiang" activities. Various scenic spots have developed many short -distance travel routes for tourists within Xinjiang, and launched a youth -viewing flower tour, picking tour, parent -child tour, rural tourism, folk custom tour , Red Travel and other colorful tourism products, and launch preferential activities on holidays, making "micro -vacation" more and more sought after. However, to make local tourists fall in love with the familiar old places and become a "return guest", they must work hard on the experience of tourists. This requires all localities to grab the "micro -vacation" air outlet while vigorously implementing the "tourism and rising Xinjiang" strategy, continuously innovate, and continuously promote the quality and content upgrade of tourism products, so that tourists can enjoy a higher quality tourism experience; not only that, but also It is necessary to closely combine the characteristics of the "micro vacation", accurately locate the needs of the market, and develop more leisure vacation products such as exquisite camping and traveling with pets to meet the diversified and personalized needs of the general public. "Tourism products are pushed to diversified development channels, incorporating local history, culture, and modern life into it, so that more tourists can truly gain the" so close, so beautiful "experience in" micro -vacation ", so as to let the" micro -micro -micro -micro "experience, so that" micro -micro -micro -"experience," micro micro -micro -"experience, so that" micro -micro -micro -"experience," micro -micro -micro -"experience, to make" micro micro -micro -"experience, so that" micro -micro -micro -micro -experience "experience, so that" micro -micro -micro -"experience," micro -micro -micro -"experience, so that" micro -micro -micro -"experience," micro -micro -micro -"experience, so that" micro -micro -micro -"experience," micro -micro -micro -"experience, so that" micro -micro -micro -"experience," micro -micro -micro -"experience, to make" micro -micro -micro " The popularity of vacation "has continued to increase.

In -depth implementation of the strategy of tourism and Xingjiang, the "micro -vacation" that everyone can participate in is the "micro vacation" that everyone can participate in. Its potential is worth digging.

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