Tanabata festivals have a single day box office of 380 million, which is what it should look like in the summer season.

Jimu Journalist Rong Yu

It is not necessary to watch love movies when you go to the cinema, but you have to watch a movie in dating -this is the law that the theater industry summarized from the "Tanabata" national movie box office data this year. Jimu Journalists learned from the local theater that on the day of August 4th, the total box office of the country's film was 382 million yuan (including service fees), an increase of 88%year -on -year, and it was the Valentine's Day file on February 14 this year this year. The highest box office record in the next day proves the influence of the "love economy" on the theater industry.

"Lone Moon" poster

Why not watch movies for dating

According to data provided by the local theater, since the national single -day box office of Valentine's Day on February 14 exceeded 500 million, the film market in 2022 has been tepid, especially in the spring of March and April. Even "over 100 million weekends" has become a luxury in the industry. Even if it entered the summer season in June, the film market has not yet appeared "hot" scenes in the industry. Many people in charge of Wuhan Studios have expressed their concerns to Jimu Journalists. day."

At the critical moment, you still have to rely on young people in love. After helping the theater across the country to complete the "KPI" important assessment on February 14, on the day of the Tanabata Festival on August 4, the young audience chose "Movie Festival" again, and finally contributed 380 million box office, allowing the cinema of more than 5 months to let the Tang Dynasty "Stretched up the chest." And this data also relieved the theater, "This is what it should be like the summer file."

Data show that the number of movie viewers in the country was as high as 9.37 million, and young audiences occupied absolute mainstream. The average national movie fare on the day was about 40 yuan, which was considered a parity consumption in the "love economy".

Driven by the "Tanabata" movie viewing boom, the current box office of 2022 (June 1st to August 31st) has reached 6.3 billion yuan. If there is no accident, by the end of this month, the total box office of this summer will exceed 7.3 billion last year.

Dating does not have to watch love movies

On February 14th and Qixi Festival each year, a large number of love movies will be released to accurately serve couple audiences. But from the performance of the film market on August 4, love films are not the first choice for young audiences.

Screenshot of third -party statistics data

On the same day, Shen Teng and Ma Li starred in the happy twist comedy movie "Lone Moon", which became a single -day box office champion with a score of 251 million yuan, and the national box office accounted for more than 65%. The blockbuster "Tomorrow Battle" shows the second box office runner -up with a 62 million box office performance; and the campus youth love film "Meet You" tailored for "Tanabata" is finally ranked on the box office list with 49 million results. Third -Big data proves that even in the special "pink festival", on the premise of the topic and high -quality new films on the same stage, love movies may not be clever.

According to the analysis of the senior shadow reviewer Chen Dadian, from the performance of the Qixi Festival in the past few years, the love film is not the justar for young audiences. For example, she said that the box office champion of the Qixi Festival in 2021 was the police bandit action film "Angry · Type Case" starring Nicholas Tse and Donnie Yen. The champion is Huang Bo's self -directed "A Good Show" ... "We can understand this. Young audiences have passed the Qixi Festival. The first choice of social events is watching movies, but it is not necessarily the first choice of love movies when buying tickets. Because the Tanabata Festival overlaps with the summer season, the key films of the summer stall, such as the hot "Lone Moon", will become the mainstream choice of the Tanabata festival. "

(Picture source: public information of the film side)

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