Song Yun ignites cultural self -confidence!The CCTV live broadcast of Hubin Qixi is great!

On the seventh day of July of the lunar calendar each year, it is the Chinese Tanabata Festival. In 2022, CCTV News conducted a live broadcast of the "Tanabata Chinese Romantic Night" new media in Zhejiang, Hebei, Fujian, Shanxi, and Shanghai. Hangzhou West Lake -Lake Bin Pedestrian Street.

I failed to throw Hangzhou, half of the lake -West Lake is a symbol of Hangzhou. The places of Liang Zhu and the Legend of the Bai Niangzi in the four major Chinese folk love legends we are familiar with are in the West Lake, so Hangzhou is also known as the capital of love and the romantic capital. On the night of Qixi, the national netizens in CCTV News, together with Hangzhou citizens, experienced a Chinese romantic night that has been dreaming for thousands of years.

Ancient Feng Song Yun looked back for thousands of years

Gufeng Guochao City Collection, Song Dynasty Marriage Performance, Internet Red Pickup Points, Photo Points ... On the Night of the Qixi Festival, on the Lake Bin Pedestrian Street, CCTV reporters and traditional cultural communicators will bring citizens to "zero distance" to experience Hangzhou Unique romantic atmosphere. Based on the allusions of "Menglianglu", Song wedding at the scene was presented by the micro -stage drama of the show; Song Yun's theme punching point was displayed in the form of light and shadow in Hangzhou -related classic words.

These novel ways have led many young couples to take out their mobile phones to record romantic love belonging to Xizi Lake. On the market collection of the ancient style of Song Yun, Hangzhou local brands such as Huoxi Zizi, Fang Huichun, Masterpiece, and Haima Body used the Song Yun culture and modern fashion trends with the Song Dynasty imitation makeup, the Song Dynasty sachet, and the national style photo. The combination of many citizens has attracted many citizens to experience and interprets the charm of the Song Dynasty.

Although the live broadcast began at 10 o'clock in the evening, it did not affect the enthusiasm of the audience watching live and interaction. Netizens have left a message "Come on! Chinese culture is confident!", "What do Western Valentine's Day! See our Valentine's Day!" Hangzhou, I want to go again! "... The deep Song Yun's cultural heritage ignited the cultural self -confidence of netizens across the country in a rich and novel display form!

Romantic lake coast love love

The Qixi Festival event showed a unique "Chinese -style romance". The dancer turned into Liangshan Bo and Zhu Yingtai to perform romantic love on the spot. The dancing posture and the shadow of the lake and mountain tower complement each other, which made the citizens of all ways immersed in the situation and reminiscent. The experience of lotus flowers and Songfu wedding photos created a unique Chinese -style romance for the scene.

Liang Jun, deputy general manager of Hangzhou Shangcheng Cultural and Business Travel Group Co., Ltd., introduced that since this year, as a lakebin pedestrian street operating unit, Hubin Puchen Street Co., Ltd. has done a hard work on the theme of "romance". The 6 -meter "giant rose" was launched on May 20th that the "love zebra crossing" was launched, which quickly became an Internet celebrity, attracting countless citizens and tourists to take photos and punch in the lake pedestrian street, and socializing on Weibo, Xiaohongshu, Douyin and other social networks The media was widely spread, and the topic of#Hangzhou Giant Rose#once rushed to the hot search. The night of the Qixi Festival is naturally not allowed. In addition to the abundant activities on the scene, on the Hubin Pedestrian Street, citizens and tourists also followed the camera of CCTV live reporters, opened CCTV News client, interacted with the host of Beijing starring room. In the previous presentation, everyone expressed love in CCTV news, and showed the romantic moment of Hangzhou in front of the people of the country.

Best Lake Bin Smart Business District

The night fell, and the lantern was at the beginning. The bustling scene of the Qixi Festival on the Lake Bin Pedestrian street lights up the night of Hangzhou. In the lakeside pedestrian street, the glossy golden lights complement each other with the mottled tree shadows, and it is a bright picture of light and shadow. Hubin Buxing Street Company not only shows unique night style through special lighting and unique beauty, but also creates a series of lake cultural IPs such as "Lake Living Room" and "Lake Artists Village" to continue to light up the night economy and release consumption potential. In the second quarter, the total passenger flow exceeded 7.2 million.

How to balance the flow of people, merchant operations and public safety, and epidemic prevention safety?Behind this is inseparable from the orderly management of the wisdom of Hubin Street.During the live broadcast, Jin Zhiwei, member of the Party Working Committee of Hubin Street, introduced that this year's pedestrian streets have given full play to the first batch of demonstration pedestrian streets in the country, the first batch of provincial -level night economic pilot cities, etc., and develop the "smart business district (future market)" application.Drawing the portrait portrait, providing data support for the improvement of the format, helping consumption transformation and upgrading, so that the blocks can better match the needs of consumers, and enhance the enthusiasm for the enthusiasm of the streets.As the only pilot of the province, since its launch in April 2022, it has increased by 6.14%month -on -month; the turnover of June was 1.322 billion yuan, an increase of 31.9%year -on -year.Among the first batch of provincial -level demonstration smart business districts recently announced, the Lake Bin Smart Business District of Shangcheng District is also on the list!

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