Reading special draft | The Internet baked "nostalgia", why are we addicted to classics?

Whether Wang Xinling turned red again, Jay Chou's new album caused heated discussion, or he remembered the classic Cantonese old songs, or the old cannon Cui Jian, master Luo Dayou, "unpopular singer" Sun Yanzi's unusually eye -catching online concert ... Have you found that there is a nostalgia on the Internet platform. It seems that the entertainment industry has returned to the millennium, and some old stars have frequently become top flows.

In this issue, let's talk about the nostalgia of the platform together.

Why is it so nostalgic now? Let me give you two explanations.

No.1

Times classic, quality assurance

The quality of new works is a major reason. In the short video era, the water songs produced by the assembly line are welcomed, but they can't hide the serious homogeneity, and disregard the quality of quality in order to rhyme. So listening to the new song often means "stepping on the mine". Everyone still tends to listen to more than ten years ago more than ten years ago New songs of old singers.

Jay Chou's new song MV played over 35 million in Bilibili.

The film and television industry is exactly the same, and the fast -food works that are clicked by capital and data are replaced by high -level works with eyeballs and flowing flows. The unrestrained plot, the embarrassing and exaggerated acting skills, the special effects of the "five cents", and the clothing of the plastic texture made the classic masterpieces who had tamped the taste, so they had to turn out the drama ten years ago and repeatedly taste it.

The related topics of the TV series "Zhen Huan Biography", which were aired 11 years ago, still played as high as 45.3 billion times.

In addition, there is a cost of accepting the audience. In a sense, there are many mediocre works in old works. There are also many treasures in new works, but people are increasingly reluctant to pay time and energy to screen, and they have lost their concentration and emotional efficiency of new things. Just like some netizens said that when they grew up, life seemed to have double -speed keys to run accelerated. Real life is dizzying, and people should reduce the psychological costs during entertainment as much as possible.

In this way, new forms of art works have become narrower and circled. At the popular level, it is still more inclined to quickly enter the state of comfort and relaxation in the familiar characters, plots, and melody. You don't have to take time to know new characters, you don't have to move your brain to digest new plots, and you don't have to wait for the episode to update. It, constant, ready -made, make people feel comfortable and relaxed.

No.2

Beautiful memories, reduce anxiety

The uncertainty of the global economy overlay epidemic has aggravated everyone's anxiety and confusion. Being in such a risk society, the sense of freedom and security index of human life is easier to feel a cultural "break". Nostalgia is the product of response, reflection, confrontation, and even post -criticism in a sensual experience.

We keep stopping and looking back in the past, and may have the desire to escape from reality, trying to move the tense and tired soul to the past and the present, forming a buffer of ourselves, and making "nostalgia" an analgesic medicine in this era.

The 68 -year -old Luo Dayou's online concert live broadcast on the video number finally watched more than 42 million.

Some psychologists analyze that if a person's experience is divided into time in the past, present, and future, when a group is high -frequency to go to one place, it means that the other two places are not good for them. When nostalgia becomes a collective phenomenon, people are actually escaping from the present, escaping the future, and tend to return to the past frequently, looking for familiar, safe and determined narratives.

In other words, the popularity of nostalgia is not only a loss and displacement of people in real life, but also a romantic entanglement with individuals and their imagination. Bowman once wrote in "Nostalgic Utopia": "At present, this nostalgic disease is popular. More and more people are eager to have a collective interest of a collective interest, and to get a one in a fragile world. Specification. This epidemic is a defense mechanism of people in the era of accelerated life and history of life and history. "

So from movies to painting, from popular culture to public culture, nostalgic elements have become a reasonable "hedge" and "redemption". Many people know that the new world is coming, but they are unwilling to open the door. They just want to relive the old golden age and exclude the real world of their own dissidents to maintain the balance and comfort of the soul.

In fact, as long as the world's wheels are rolling forward, someone will always look back, thick and thin. The retro wave we are experiencing is like a midfielder in a big migration. People who are immersed in nostalgia, return to real life, still have to look forward to the future, and strode forward bravely. Imagine, what nostalgia will you get today?

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