Millennium accumulation Dazhou tea new tea drinking collar fashion

Bashan night rain can find Fang, and the ink and ink stars are roasted incense. In this wonderful time of thousands of woods and vibrant, "2022 Dazhou Tea Area Public Brands 'Bashan Green' New Tea Drinking and the establishment of the Bashan Green Tea Industry College was held at the Dazhou Vocational and Technical College, marking the millennium Dazhou tea The industry will start a new chapter.

The long -lasting exhibition. Dazhou is located in the hinterland of the busy mountains, located on the magical 30 ° green ribbon north latitude, and has the unique quality of "high altitude, low latitudes, cloudy fog". Dazhou is an ancient tea area in my country. It has a long history and profound cultural heritage. Since ancient times, it has been the life of life on the ancient northwestern tea horse. "Huayang Guozhi · Ba Zhi" records that during the period of Zhou Wu, more than 3000 years ago, Dazhou tea has become the "Gong Tea" at that time. At the "July 5th" Star Fire Program Achievement Expo, it praised Dazhou tea "good tea, good tea!". Two thousand -year -old tea trees in Shiwo Town, Wanyuan City are still full of vitality and fragrance of tea. In the new era, the Municipal Party Committee and Municipal Government unswervingly do the excellent tea base, the big tea company, and the tea brand. The tea industry has grown into a pillar industry for rural rejuvenation. At present, there have been 6 tens of thousands of acres of fine tea gardens, 1 provincial -level modern agricultural park, 1 national leading enterprise, 7 provincial leading enterprises. The total area of ​​tea gardens in the city is 341,000 mu. Tons achieved a comprehensive output value of more than 4.3 billion yuan.

Implement brand strategy. In recent years, Dazhou has vigorously implemented the brand's tea -making strategy strategy, with the goal of sounding the brand, forming a brand prying the market, promoting production with the market, and making benefits with production benefits, and fully implemented the "quality of quality+breakthroughs in the single product" The development path continues to polish the "Bashan Qing" brand business card, leading the high -quality development of the city's tea industry. On July 7th, Bashan Qing "hug back" the 11th Sichuan International Tea Industry Expo Gold Panda Award, 17 tea industry products won the gold award, Sichuan Guofeng Agricultural Development Company's "Guoli 'White Tea" and Sichuan The "Bashan Skin Tongue Couples" of the Bashan Skin Tongue Tea Industrial Co., Ltd. was selected as the first batch of influential tea leaves in Sichuan.

Green water and green mountains are Jinshan Yinshan. Dazhou has an excellent geographical location and a good ecological environment. It is 30 degrees north latitude. It is one of the three major "selenium-rich" agricultural product production areas in the country and the only natural selenium-rich area in Sichuan Province. The selenium content of tea is 0.24- 0.67 micrograms per gram are the best range of human health and are loved by consumers. Dazhou tea is mainly distributed in the gentle slope forest at 600-1200 meters of the southern foot of Daba Mountain. The unique environment of "high altitude, low latitudes, cloudy fog, and pollution-free" has been cast. Won the gold award in the international tea competition. "Wanyuan Selenium Tea", "Xuanhan Paint Monument Tea" and "Big Bamboo and White Tea" have obtained the national agricultural product geographical indication protection product certification. Six companies including National Reserve Agricultural, Xiuling Spring, Bashu Jade Ye have been certified by 12 green and organic tea products.

New tea drinking fashion. In recent years, Dazhou has always been based on the development needs of the times, adhered to channel terminal expansion, consumer scenarios, and brand youthful strategies, focusing on young consumers and the core people in the Z era, and creating "Bashan Qing" belonging to the Z era. The key big bamboo and white tea frozen and glitter tea powder of the new tea launch conference of "Bashan Qing" is the first batch of "Bashan Qing" authorized enterprise Sichuan Zhuhai Yuye Ecological Agricultural Development Co., Ltd. Limited jointly launched a new technology new tea drink for the new era of new consumption scenarios. According to Liao Hongjun, chairman of Zhuhai Yuye Company, he has been working in tea companies for many years and has been seeking new development. He wants to make small tea into a real large industry through innovative technology. Last year, Li Yang, who had met the Zhejiang Cup, has been developed for one year because of his chances of Zhejiang Cup. The two companies have launched the first new technology frozen -dried glitter tea powder of Dazhu and white tea today.

Speaking of the reasons for deciding to cooperate with Zhuhai Yuye, the cup of tea to the general manager Li Yang has his own opinion. As a young man who loves tea culture, he has an idea in her mind for a long time. By studying the new tea drink Empowering the traditional tea industry and letting more people fall in love with good Chinese tea. To this end, she has been looking for good raw materials. Until last year, she met Liao Hongjun, chairman of Zhuhai Yuye Company, and learned that Dazhu and white tea had the advantages of high amino acid, high refreshment, and ecological health. The two parties soon reached a cooperation agreement for joint research and development of new products. The big bamboo and white tea frozen -free flashing tea powder launched by the cup to the jade leaf of Zhuhai can be freely tuned and soluted freely in three seconds. Li Yang believes that the launch of the new product of this big bamboo white tea technology is in line with the future market development direction, and it will definitely be welcomed by young groups, making more people fall in love with Dazhu and white tea. In this regard, Liao Hongjun is also looking forward to it! He said: "The launch of frozen -drying and flashing tea allows us to produce spring tea from the production of big bamboo and white tea. Now we can also use Xia Tea Autumn Tea. Upgrade to 40,000 kg now, the output value is estimated to be turned over. "

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