Leading party building, brand empowerment!Wendeng Huahua set up "new national tide"

In the New Year's Eve, more than 300 years of history is the face value of Jiaodong dining table. In recent years, the rise of the "new national tide" has brought new development opportunities to Huayan, and the creative and rich flowers have emerged.

Nowadays, Hua Hua has transformed into a local birthday banquet, marriage ceremony, and celebration of festivals, which has become a veritable "fragrant". And this sense of festive rituals created the busy scene of Huahua's production enterprises in Houjia Town.

The leadership of party building, leading leader, and e -commerce empowerment are the vivid practices of the Houjia Town Branch's leading cooperatives to develop industries. In recent years, the Houjia Town Party Committee has set up the Fortune Federation Industry Federation of the Qiangxiang Huaipu Industrial Federation to coordinate land, funds, industries and other resource elements, create a whole industry chain, innovate the linkage mechanism of the interests of land, and allow farmers to let farmers. Share more value -added income of the entire industry chain and promote common prosperity.

Leading party building, activating the "source of living water at the source"

As the saying goes, "Rural rich or rich, the key depends on the branch; Over the years, Houjiazhen has adhered to the development route of "cultural and creative leadership leadership" and "party building leading the rural revitalization", played the role of the fighting fortress of grass -roots party organizations, promoted the pace of cooperative construction of the party branch, and expanded cooperation with product demand. Establish village -level industries, enhance the internal power of rural revitalization, lead the continuous growth of the rural collective economy through party building, and drive the masses to increase their income and become rich.

In order to integrate land resources and develop the collective economy of the village, Houjia Town has established the Land Federation, and the village -level party branch has established a land branch to lead land cooperatives to make farmers unwilling to plant, motionless, and poorly planted. Organize, "Oda becomes Datian".

After the implementation of high -standard farmland water conservancy projects, the United News Agency uniformly packaged foreign investment, all used to promote the raw ingredients required for the production of high -gluten wheat, high oxic acid peanuts and other raw materials. The farmers enjoyed the guarantee income and value -added sharing, and collectively obtained the area overflow and price overflow, and achieved double income income.

Since the beginning of this year, more than 4,000 acres of land have been transferred, which has driven the average of 120 yuan for villagers per acre and a collective income of more than 240,000 yuan.

Establishing cooperatives, not only the collective economy of the village, but also solved various problems in farming. Houjia Town established a socialized service federation to integrate government service resources such as town -level agricultural, animal husbandry, agricultural machinery, supply and marketing, etc., agricultural sales, agricultural machinery plant protection, drying and warehousing and other social service resources, introduced Sinochem Group's professional operation, and for farmers , Large households provide "one -stop" full -chain services such as farming, planting, management, collection, storage, and sales. Each link is clearly marked to provide villagers with "minorized" customization services. The average operating cost of acres is reduced by about 10%.

At present, more than 200 villages have set up service stations to fully open up the "last mile" of agricultural social services.

Drive from the leader, realize the development of gathering groups

In order to lead the development of the Huahua industry, the town implements the "leading enterprise+village -level cooperative" operating model, providing equipment, formulating standards, and checking quality by leading enterprises to expand the scale of foundry production. The village collective successfully realized the transformation from "blood transfusion" to "hematopoietic". Villages with more than 100,000 yuan in the town reached more than 92%.

On this basis, Lin Rongtao, a non -genetic inheritor in Huahua, as the "chief expert" of the rural revitalization, guides the cultural connotation of Hua Hua's cultural connotation, innovative modeling, creativity, and improvement of craftsmanship. Popularity and name are famous.

Houjia Town established a Labor Unit at the town level, and more than 400 villages set up labor service cooperatives to jointly build Huabao Industrial Research Institute with Shandong Business Vocational College to develop "Hua Hua" industry -university -research teaching courses. The Regulations of the Ministry of Production and Technology ", systematic integration, skill training, and star management of the employees and idle laborers of Hua Hua, uniformly arranged to the park and Huaipao production cooperative workers, and increased the annual income of more than 20,000 yuan per capita.

In order to further extend the industrial chain, the town actively explores the potential of the value -added of the amount of capital and increase the effective way to increase the collective economic income. The production base of square meters of flowers, improve the basic supporting facilities, and directly "take the bag".

The park's operating income is divided into dividends according to the proportion of funds shares, and the village -level funds value preservation and appreciation have been achieved. At present, 4 companies including Weihai Qiuyang Green Food and Yikang Huahua have signed a settlement agreement.

E -commerce empowerment, rural industry soaring "cloud"

Under the trend of consumption upgrades and industrial upgrading, traditional skills and old -fashioned brands are facing a new consumer ecology. How to develop and innovate on the basis of inheriting the existing core competition advantages and become the "tide" in the "new national tide"? The Hou family has their own ideas.

"Dear friends, this big flower cricket I took in my hand was used for children's birthday. Its overall shape is a cute cartoon shape ..." The staff is introducing their own flowers products to online audiences.

In the live broadcast, the group surface was manipulated by hand, which turned into a cartoon shape with different sizes and stubborn attitudes. It was more in line with modern people's aesthetics and had a "new national tide" temperament.

Relying on the basis of rural e -commerce for many years, Houjia Town will intensify Huahua Town and e -commerce town in depth, build wheat flower incense e -commerce base, attract e -commerce companies to settle in, and carry out e -commerce live broadcast services, special product packaging marketing and other businesses. , Expand the sales channels of Huahua.

In response to the status quo of rural e -commerce talents and lack of knowledge, Houjia Town takes e -commerce training as regular work, implements the "100 farmers' e -commerce training" plan, plans to train 100 farmers live players, use Douyin, fast hands and other platforms Through online and offline operations, effectively guide the villagers to actively participate in the practice of "e -commerce entrepreneurship", successfully break the traditional flower cricket sales model, make mobile phones become new agricultural tools, live broadcast becomes new farmers, data becomes new farmers, and further call " The brand of Hua Hua Town.

Not only that, Houjia Town also focuses on guiding and excavating the cultural attributes of "Hua Hua" regional cultural attributes, and actively carried out festivals such as Flower Payment Making Skills Competition, Huahua Culture Festival and other festival cultural activities to enhance the experience of tourists, stimulate consumption consumption. Enthusiastic, attracts tourists and learners of more than 7,000 people each year, and has a annual sales of 6 million yuan.

"Only cross -border 'tide reforms' with the times can promote the diverse shape and trendy style of Huahua, which is loved by more young people and become a veritable' fragrant". "

The relevant person in charge of Houjia Town said that in the future, it will further connect market demand, update product supply, and conform to the rhythm of the times and innovative marketing methods, so that more "Houjia Specialty Products" will transform into "Xiangxiang".

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