[Cultural Industry Weekly] Copyright protection blessing "China Video" is expected to become the next industry "windplace"

Xinhua Daily 15th Edition Cultural Industry Weekly Issue 23

The video "Back to the Village Three Days, Erye has ruled my spiritual internal consumption" recently exploded the Internet. There are more than 30 million playback volume on the station B, and on Weibo hot search for 3 consecutive days; The video of the classmate "I made a product that Apple gave up ..." was also quickly fermented, and rushed to the hot search list of major platforms such as Weibo; there were many popular UP owners such as Hua Nong Brothers, Ao Factory Director, and Food Writer Wang Gang R Through multiple videos of about ten minutes of self -made, not only do you get more than one million fans and attention, but also bring considerable income through the video. The video industry has accumulated a huge base of Internet crowds at present. Although the growth is becoming increasingly smooth, the efficiency of monetization is gradually increasing.

China Television Video quietly becomes a "new blue ocean"

At the recent development of the China Copyright Industry Club International Forum and the 3rd Yangtze River Delta Copyright Industry High -quality Development Forum, the copyright experts of a number of college scholars and the industry -headed enterprises discuss the current status, problems and development of the development of the Yangtze River Delta copyright industry. trend. At the forum, Li Ying, the legal research director of the Douyin Law Department, shared her insights and the platform supporting copyright protection measures based on her platform. She put forward a point: "Between the long videos and short videos we are familiar with, there is a" middle video 'in length in 30 minutes, which is becoming a new outlet. "

In fact, as early as the "2020 Watermelon PLAY Curiosity Conference", Ren Lifeng, president of Watermelon Video, has proposed the concept of "Chinese Video", refers to the video time of not more than 30 minutes, mostly horizontal screen viewing mode, professional production content creators accounted for the proportion Tall video types. At present, the platforms such as Douyin and Kuaishou are mainly short videos. The content is more easy to entertain, focusing on social attributes, and high communication efficiency; Iqiyi, Tencent Video and other platforms are mainly long videos. Wait for long videos to attract the audience. The emergence of medium -to -TV video can not only reflect the transmission efficiency of short videos, but also use the professionalism of long video content, carry richer emotional elements, and present more diverse events. At the beginning of 2022, the "China Video 2021 Development Trend Report" jointly released by watermelon video, Douyin, and today's headlines shows that the number of Chinese -TV and monthly living creators increased by 80%from January to December 2021, and the number of Chinese TVs increased by 98 year -on -year. %, The scale is sprayed by well. Not only that, the proportion of China -Television users at the age of 29 and below accounts for 78%, accounting for 38%among the overall network users; 45%of users of college education or above, and the overall network users account for only 20%. In the forum exchange, Li Ying also said: "More and more users are pursuing professional and practical China -Television, watching the age of users at the age of 25-40, which is generally highly consumed, and among high -frequency consumption The penetration rate of China Television Video Networks has reached 64%. On the byte beating, station B, iQiyi and other platforms, the content and commercial value of China Television Video have been widely recognized. "It can "".

The second creation may also be "soft piracy"

The booming development in the video field also brings corresponding problems: how to protect the copyright of the video? At the 4th Hongqiao International Economic Forum last year, the founder and CEO of iQiyi and CEO Gong Yu pointed out: At present, online piracy is divided into hard piracy and soft piracy, and the latter refers to short video commentary and second creation. At present, there are many websites such as Douyin, Kuaishou, and Station B, and videos of various types of TV series editing and processing. With the narration, a TV series with a length of more than 40 minutes has turned into a video of about 1-10 minutes. Concentrate to present the most attractive parts of the audience such as the climax and emotional conflict of each episode. Through editing, users can finish a complete TV series in only one or two hours. At the same time, such a Chinese TV editor has a strong subjective color, and sometimes it cannot fully express the content of the original drama. The popular TV series "Three Miles and Ten Miles of Peach Blossoms" caused a wave of viewing during the playback, and the topic was extremely high. Youku spent huge costs to obtain the exclusive information network dissemination of the episode, and an online graphic called "illustration movie" The film commentary software, with the slogan "Ten minutes taste a good movie", produces it into a picture set. Users can "watch" the entire TV series without buying Youku members. The behavior of soft piracy allows the interests of the TV series to be a variety of interests such as the TV series and the platforms of the platforms that purchase TV series. The behavior of pirated infringements not only harms economic benefits, but also brings great damage to the cultural and creative industry.

Recently, Douyin and iQiyi officially reached a cooperation. This is a exploration of the representative of the short video platform and the long video platform. The cooperation will focus on the second creation and promotion of long video content. IQiyi will authorize the long video content of information network communication and transfer to its content assets to Douyin Group, including many high -quality repertoires, including the "Mist Theater", for short video creation. In the future, users such as Douyin, watermelon videos, and today's headlines can be created secondary. The cooperation is of great significance to protect the copyright of outstanding film and television works and the standardization of film and television content intellectual property rights.

"Over -the -chain" for video copyright protection

At present, the protection of the copyright of digital works such as video, the country and the industry are constantly improving and improving. In order to severely crack down on infringement and piracy, create a good copyright protection environment, and escort innovation -driven development. Since 2005, it has been led by the National Copyright Administration and launched a special action of "Jianwang" every year. Li Ying also said that the platform will give the Chinese video creators more traffic and sharing support. In terms of copyright protection, they will buy a large number of copyrights, try collective management, build support incentive mechanisms, and establish a free material library to encourage original and strengthen original copyright rights Protect. Jiangsu attaches great importance to the protection of copyright, providing strong support for promoting the high -quality development of the cultural economy. At the 3rd Jiangsu Copyright Trade Expo, the reporter learned that in order to better protect the copyright of the author's original works, the author can register on the national copyright trade base (Jiangsu) platform. The overall process is legal, efficient and very convenient. Relevant staff told reporters that the service platform adopts the "national version of the chain" technology and specially connects the blockchain including the Beijing Internet Court and the Guangzhou Internet Court. Therefore To the work, the work is more comprehensive and effective. After the copyright of digital works such as video, the copyright of the original works can deposit permanently retain relevant data and protect the safety of the work. It can also accurately connect the market demand through the relevant copyright platform, create the works needed for the market, and improve the added value and realization capabilities of copyright. With the integration and development and practice of the cultural industry and digital technology, the protection of related copyright protection work will undoubtedly encourage more excellent institutions and authors to join the creation and further promote the innovation and development of the digital economy industry.

(Cultural Industry Weekly reporter Dai Mingwei)

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