The tourism industry rely on the natural environment to rely on the rule of law environment

Recently, Yunnan reproduced the tour guide for mandatory shopping incidents. According to surging news reports, tourists Liu Min (pseudonym) and friends signed up for a 6 -day and 5 -night Yunnan tour group. Before participating in the group, she asked the staff if the tour group needed shopping, and the staff responded that the group was not a shopping troupe. However, during the travel, the tour guide wants to travel: knowing their ID number and family address. If you do n’t shop, you will recover the difference in travel fees. It also divides the shopping consumption level for tourists: the working class must consume 3,000 to 8,000 yuan, and the white -collar class must consume 8,000 to 20,000 yuan.

Although the mandatory shopping is not fresh, it is repeatedly banned. In June 2018, it was also in Jinghong, Yunnan. A tour guide abused all the way to threaten tourists to shop. The video exposure was investigated forced the transaction and sentenced to 6 months in prison and a fine of 2,000 yuan. Weili is a tour guide and merchant, which can be said. The same is true of the exposed black tour guide this time. Compared with the female tour guide who was instead, it was not inferior to the female tour guide, which was ironic and threatened. In response to the crisis of public opinion, the relevant departments of the Yunnan Provincial Department of Culture Travel responded that it is currently being investigated and obtaining evidence, and once verified, the top can be treated.

In fact, the phenomenon of strong buying and strong selling is not unique to a certain place, which can be said to be one of the stubborn diseases in the tourism industry. On this issue, the tour guides should bear the primary responsibility. The painful experience of "slaughtering customers" and "forced consumption" exposed in two consecutive exposures has made some places in the crisis of trust in some places. You know, a bad review may bring hundreds of millions of losses. The "harmed horses" in those tour guides, in order to repeat the routine of shopping, and harm the overall interests of the tourism industry, should be condemned by the tourism practitioners.

In addition, the reputation management of tourist destinations cannot be focused on before the crisis occurs. First of all, it should be transformed after post -event processing to beforehand, so as to truly protect the rights and interests of tourists. Especially at the time of the tourism recovery, it is necessary to control the illness with heavy fists, so that the tourism industry should not fall again. At the same time, for such incidents, the competent authorities cannot deal with it together, but must solve the problem fundamentally. If it is just a headache, a headache, a painful foot pain, and no way to find the root cause of the disease, the traveling disease that forced shopping consumption will only continue to add to tourists.

After further investigation, the "low -cost group" has been exposed and handled many times. Both the media and the tourism authorities are declare the agency, and repeatedly remind tourists not to be greedy for cheap prices, and the "low -cost group" routine. But in reality, the black -hearted industry routines kept moving, and tourists continued. It is not so hard that many tourists depend on buying low -cost competition and returning to the main channels for profit -making and re -profit -based channels.

Tourism is actually an industry with a high degree of marketization. After experiencing the test of the epidemic, the tourism practitioners are trying to find the way to survive self -help under the adherence. The operating management model of tourism industry, tourists' consumption habits and psychology have gone through a process of reshaping and upgrading, but this upgrade is by no means for practitioners to make mandatory consumption and "low -cost groups" such as chickens and egg -killing. "Refined and deep cultivation."

Visitors' consumption psychology, changes in consumer demand, and self -rescue operations of tourism industry actively adapt to new challenges in the tourism industry. The tourism industry is not only a mountain, drinking, drinking, drinking, and playing, but also a huge cultural industry. The tourism industry cannot be bought and sold by buying and selling a strong sale, nor can it be relying on the cultural relics of the ancestors to rely on the mountains and the ancestors. What is the way out?

Culture is the soul of tourism development. Tourism is the carrier of cultural communication. Give full play to the wisdom and rich imagination of modern people, expand the cultural and creative industry, continuously improve the taste of the tourism industry, expand the development path of the tourism industry, promote the development of the tourism industry development mode The change of the tourism industry has changed from quantitative to qualitative changes, and the straight waist rod takes a long road to sustainable development. In a word, turning tourism into a business in the sun can really make the green mountains and green mountains into Jinshan Yinshan.

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