Cultural empowerment of Yujiu revitalizes, "surviving Yangshao culture" stimulates the potential energy of Sanmenxia Yujiu

Dahe News reporter Huo Kunfeng

In 1921, Swedish geologist Antesheng found the Yangshao culture who had been sleeping for 7000 years in Sanmenxia City, Sanmenxia City, Sanmenxia City. More than 100 years later, in 2022, the brand promotion meeting with the theme of "surviving Yangshao Culture" was the "Yujiu Revitalization Culture" brand promotion meeting appeared in the counties, cities, and districts of Sanmenxia City. It also fully shows the infinite "living" power of Yangshao culture.

"Surviving Yangshao Culture" brand promotion meeting

Held in the counties and cities of Sanmenxia

On July 27, the "Surviving Yangshao Culture" brand promotion conference kicked off at Lingbao City, Sanmenxia, ​​Sanmenxia City. At the event site, in front of the exhibition board introduced by Yangshao Culture, many people stopped watching, and felt the long flow and profoundness of the Yangshao culture at close range.

On the same day, Wei Xingtao, the vice president and secretary -general of the Henan Provincial Cultural and Archaeological Society, and the vice president of Henan Provincial Institute of Culture and Archaeological Research, attended the event and made the theme report of "New Progress of Emphasized Archaeological Discovery and Wine Culture Research". It focuses on the important historical status of Yangshao culture, and reveals the profound cultural connotation of Yangshao wine.

The Yangshao Wine Group, which is developed by Yangshao Culture, and the original Tao Rongxiang white wine created by Yangshao Wine Group, also won extensive attention at the event site. A entrepreneur in Lingbao City praised the wine after tasting the Yangshao Tao Fang Sun Wine. He said: "I am not afraid of drinking Yangshao wine every time, mainly because it is delicious and uncomfortable. It’ s okay. "

According to the reporter's understanding, "good -looking, good smell, delicious, good, good" is the "four good" quality pursuit of Yangshao Liquor Group for a long time: open the box to see the bottle, look good; open the bottle to smell the wine, smell it; The entrance is soft and not spicy, delicious; it is not uncomfortable after drinking.

On July 29th and August 3rd, the "Surviving Yangshao Culture" brand promotion conference went to Lu's County and Shaanxi District of Sanmenxia City, respectively, and once again attracted widespread attention from all walks of life in the local society. It is understood that the event will be held one after another in the Lake Bin District, Yima City, and Pond County in the Sanmenxia City.

Political, business, business and enterprise jointly preach the story of Yangshao

Public information shows that the series of "surviving Yangshao Culture" brand promotion conferences have been strongly supported by the office of the Henan Province's Yujiu Royal Leading Group. The cities, counties, and district governments where the hosted place is located participated in the hosting.

It can be seen at the event site that the "living Yangshao Culture" brand promotion meeting of political, business, and enterprises has received strong support from Henan Province, Sanmenxia City, and governments at all levels of the counties and cities. The relevant person in charge of the office attended the event and delivered an important speech. Sanmenxia City supported the main person in charge of the Office of the Leading Group for the Transformation and Development of Yangshao Liquor. The principals of the Administration of Administration, Industry and Information Technology and other functional departments were present. The grand event of Qunxian and the elite gathers also attracted the participation of well -known local entrepreneurs and wine merchants and well -known media.

Yao Yanling, director of the Office of the Leading Group of the Yujiu Revitalization of Henan Province and the chief engineer of the Provincial Department of Industry and Information Technology, commented that the brand promotion conference of the "surviving Yangshao Culture" has created a stage for promoting Yujiu Culture and a platform for promoting exchanges and cooperation. And a bridge connecting the friendship between the Sea Sea.

Wan Zhanwei, member of the Standing Committee of the Sanmenxia Municipal Party Committee and executive deputy mayor, highly affirmed the Yangshao Liquor Group. The Yangshao Wine Industry Group is the "Henan Provincial Quality benchmark" enterprise. Backbone representatives. The sales revenue has maintained a growth rate of more than 30%year -on -year. In 2021, the total sales exceeded 3 billion and tax revenue exceeded 500 million yuan, creating a new history and new height of the development of Yujiu. Sanmenxia power.

"Surviving Yangshao Culture"

Stimulate Sanmenxia Yujiu potential energy

In the past 7000 years, the brilliant glory of Yangshao culture has always shone on the land of Sanmenxia, ​​and has continuously penetrated with modern civilization. The roots of the Yangshao brand are Yangshao culture.

In June this year, the Provincial Government General Office issued the "Henan Provincial Wine Industry Revitalization and Development Action Plan (2022-2025)". The "Plan" pointed out that by 2025, the scale of local liquor in Henan Province will strive to reach 26 billion yuan, of which Yangshao wine industry will strive to exceed 10 billion yuan. The introduction of the "Plan" marks the strategic advancement of "Yujiu Revitalization" to enter a new stage, and at the same time, it has also planned a more magnificent blueprint and goal for the Yangshao wine industry.

"Cultural nourishment brand, brand renewal culture." Hou Jianguang, secretary of the party committee and chairman of Henan Yangshao Liquor Group, said that Yangshao Culture is the "spiritual nutrients" of the Yangshao brand. As the carrier of Yangshao culture, Yangshao wine has enabled the culture deeply into people's vision. The owner of Yangshao wine is the product of Yangshao Caocai. Its "nine grains and four pottery" brewing technology, small mouth tip bottle and fish pattern gourd bottle are all from Yangshao culture. The appearance is simple and elegant, and the product recognition is extremely high.

Hou Jianguang believes that the deep cultural connotation of Yangshao Tao Fang is also a concentrated display of cultural relics in the new era with creative grafting and integration with art. It is a symbol of "living". The bottle "Tao Rongxiang" continues to satisfy people's longing for a better life. "Sanmenxia is the place of discovery of Yangshao culture. It has a high degree of recognition of Yangshao culture. The Sanmenxia Market is the base market of Yangshao Caocai. Dealers and consumers' attention and love for Yangshao Potanfang wine, I believe that this valuable hometown complex and national culture will continue to ferment. "Industry experts said.

The "Surviving Yangshao Culture" brand promotion meeting is still continuing. Through the previous three brand promotion conferences, the Yangshao culture and the Yangshao brand have emitted unlimited "living" power, and it will also be in the lakeside district and Yima of Sanmenxia City. Municipal, Pond County and other places continue to emit greater "living" power and light. We have reason to believe that the tomorrow's tomorrow will be better!

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