Summer economy warming students become the main consumer for 3C digital consumption heat

Yangcheng Evening News reporter Lin Xi reported: During the summer vacation, students became one of the main consumer groups. Many young people are planning to start a new 3C digital equipment. Recently, Vipshop Data shows that since July this year, the digital consumption of young consumers in Guangzhou has been enthusiastic. Among them, mobile phones and smart watches are particularly popular with students, and sales from the "post -95s" have increased significantly year -on -year. From the perspective of consumer preferences, universities "three -piece sets of schools" — mobile phones, tablets and laptops are still the popular choices for young consumers. Taking mobile phones as an example, sales from the "post -95s" increased by nearly ten times compared with the weekdays. Xiaomi high -end image models 12s, glory 70, vivo, OPPO and other mobile phones with outstanding game experience were popular with students.

Recently, the projector has also become the new favorite of young dew. Support the curtain under the starry sky, enjoy the favorite movies with three or five friends, and make the camping more romantic. Vipshop data shows that the projector of the niche route has become a hot -selling product, and one of the projectors has a sales volume of nearly 5 times more than usual.

At present, outdoor sports have become the "social currency" of young people, and the rise of "sports fever" in the summer has also led to sports apparel consumption. Vipshop data shows that in the past month, young consumers in Guangzhou have preferred strong seasonal sports clothing such as sports skirts and swimsuits. The purchase volume of "post -95s" has increased significantly from the previous month. Do not forget the heatstroke prevention and cooling, and young people who love beauty will pay more attention to skin care. Since July this year, the sales of skin care products such as sunscreen and isolation milk have continued to rise, and the purchase volume of Guangzhou's "post -95s" increased by 74%and 25%year -on -year, respectively. In high temperature weather, no matter the indoor and outdoor, portable fans are a must -have "small artifact" for manpower. In the past month, the USB fan sales on the Vipshop platform have risen, and the sales volume from the "post -95s" from Guangzhou has doubled year -on -year.

JD data also shows that consumers in Guangdong pay attention to keeping their bodies refreshing. Since June this year, the transaction of cool shower gel has increased by 213%year -on -year, and the turnover of sunscreen, sunscreen, and quick -drying clothes increased by 102%, 74%, and 56%year -on -year. In high temperature weather, the home environment must be cool first. The four -piece set of ice silk and Xia Liang were increased by 170%and 50%year -on -year. In high temperature weather, many people want to enjoy the cool feelings at any time, and the small cool electrical appliances used in scenes such as carrying, workplace office, car, etc. are hot. The turnover of the refrigeration cup and a neck fan increased by 113%and 85%year -on -year.

In the summer vacation, in addition to generations of Times of 3C products, parents are also looking for products suitable for school -age children. Learning -related products such as HP laser printers and Alpha Egg dictionary pens have increased by nearly 3 times and 4 times compared to usual, which are especially favored by mothers. Children's watches that are convenient for communication positioning are also good assistants of parents. Data show that Huawei Children's Watch 3. Xiaomi Children's Watch 5C and other styles with high -definition video calls, accurate positioning, one -click call help and other functions have risen.

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