"New Farmers", who is pregnant with grape feelings

China Youth Network Xi'an, August 4th. "It is hot and stuffy under the vine at noon, but the video shot at this time is good." At noon on August 3, the outdoor temperature was 34 degrees. He took the shooting equipment in the vineyard, and the sweat was soaked after a while, but he explained a smile on the netizens with a smile.

Zhang Jiawei filmed a promotional video in the vineyard. Figure Planning of Yiyi District

Zhang Jiawei is the son of Zhang Yichao, a large grape planting in Xiyi District, Xi'an. He grew up in the vineyard since he was a child. In 2016, he resolutely chose Yang Ling Vocational and Technical College to study modern gardening technology. After graduating from college, he took over his father's relay stick and became a "new farmer", which was mainly responsible for the sales of grapes and online publicity.

Zhang Jiawei picked in vineyards. Figure Planning of Yiyi District

"My own grapes are so good, how can I know more people and how to improve the income is the direction I have been working hard." Zhang Jiawei said that starting last year, I tried to promote online and registered the "Yi Chao Grape" shaking The audio number and video number, wander around the grape rack every day, from the grape cutting, fertilization, bagging to the final maturity, and explained to netizens to push to netizens through the short videos taken by yourself. Last year, he diverted through short video and many customers who came to pick them. There were 300 customers picked during the peak, which was more than 10 times the same period in the same period in the past few years. Such a sales model saves the middlemen, improves profits, and has achieved good economic benefits.

It is understood that in 2009, Zhang Jiawei's father set up a professional cooperative of the Yixian Yichao Plantation Industry, leading the masses to plant grapes, develop industries, and increase their income. In the past 10 years, the cooperative has expanded from the initial 200 acres of grapes to more than 500 acres, which has driven the surrounding people to grow more than 900 acres of grapes, which has increased the annual per capita income from more than 2,000 yuan to 16,000 yuan.

Good grapes, sales promotion is the key. Traditional wholesale volume sales, the price does not go up, and the profit is low. Looking at the hard work of the father for a year, but only making a hard work, Zhang Jiawei was deeply touched. "Everyone is now bringing goods on the live broadcast, and I want to catch up with this outlet." This year, Zhang Jiawei specially went to a live broadcast company to learn short video marketing and live operation: "Recently, I am speeding up the opening of the shake store and conduct Live, expand sales methods, so that friends across the country can eat pure 'households' grape'. "

In the past 10 years, "Huxian Grape" has played a brand with the hard work of agricultural people. Now, more and more young people who have thoughts will be engaged in agriculture and will plug in the wings of "Huxian Grape". (Zhang Ying)

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