Chengdu romantic economy heated up!Tanabata flowers are sold in the top five nationwide

"Today is the first Tanabata I am with her, I hope to grab the flowers at the time of 520 to commemorate!"

August 4th is the "Tanabata" of traditional Chinese festivals. The reporter learned that at 5:20 in the morning, the special event for the Qixi Festival was officially opened. Pass a romantic "double" Tanabata. Among them, the number of consumers in Chengdu's order of flowers at this point ranks third in the country.

The picture is hungry?

Earlier, Hungry announced that the "Guess Answer" event will add three additional flowers on the day of Qixi Festival, which will be exempted from specialty, respectively at 5:20 in the morning, 12:12 noon, and 13:14 pm. A total of 10,000 -free places were available in 1999, 3002 and 4999, with a maximum of 99 yuan. Many netizens have carefully selected the flowers they want to join the shopping cart. The "flowers" in the APP on the day before the Qixi Festival increased by more than 2 times the average daily.

The dailyization of flowers "takeaway love" is daily, and the certainty romance can be obtained at hand

"Although a bouquet of flowers had been booked early, I still wanted to try luck to see if I could overlap a surprise." Xiaohuang in Shanghai set up alarm clock in the morning, hoping to grab the romance of one point. Most consumers are like Xiaohuang. In order to ensure the quality and distribution efficiency of the Tanabata that day, they are hungry. Book the flower delivery on the day of the Tanabata day.

From the usual birthday, anniversary day, every week ... to Valentine's Day, 520, Tanabata is just a concentrated epitome of online flower consumption daily. According to data from Hungry, on the eve of Qixi Festival this year, the order volume of flowers for flowers takeaway increases tripled last year, and the budget volume of Guangzhou, Hangzhou, Shanghai and other cities has increased significantly. A beam that can be placed at any time and can be delivered in real time, adding a simple certainty romance to the increasing life of uncertainty.

According to reports, consumers who set up the flowers in the morning at 5:20 today are Guangzhou, Hangzhou, Chengdu, Shenzhen and Shanghai. Many of them are still giving a loved man who is in different places, such as the first surprise of Guangzhou girlfriend's love for his hometown of Weihai's boyfriend. Nowadays, more and more consumers have begun to send flowers and love words to their lover in time through takeaway unimedians. The data of Hungry shows that during the Tanabata period, the number of "different places" flowers in the country increased by more than 4 times year -on -year. Among them, Shanghai, Beijing and Hangzhou consumers ranked among the top three in the country's order in the country.

The convenience of takeaway also makes the "straight man" more romantic. During the Qixi Festival this year, among the users who are hungry, more than 70 % of the men who take orders for flowers.

Takeaway helping the flower shop business accelerate and recover, the niche rose line becomes popular on the line

The rapid development of local instant e -commerce has greatly expanded the scope of traditional stores including flower shops, and many flower shops have realized the whole city distribution. The bosses of Xiaohuadian can naturally win consumers from the city through good quality and good service.

Before that, the "Guess Answer" activity was mainly concentrated in catering consumption, which made business growth of businesses such as tea and supper particularly significant. For example, the order amount of a number of juice tea brand merchants has increased by nearly 3 times year -on -year, and many merchants have received new historical records.

For the bosses of the flower shop owners who have affected more than the epidemic, the growth of this event is full of expectations. It is reported that Qixi, who is hungry, "guess the answer", is also the first time that the event has expanded the range to flowers to spend. "This year, the flowers booked online accounted for a significantly higher than last year, and the importance of online business is self -evident to us." The owner of a branch of a branch of Shanghai Huaxin, "I am here early in the morning early in the morning I saw a lot of orders in the morning. Fortunately, in order to ensure that the orders from the free order are soaring today, we reserved more inventory in advance. "

From the perspective of flowers, the most popular flowers in Tanabata this year are red roses and broken ice blue roses. According to Wang Qian, the person in charge of the flower industry, "The platform will regularly share with the bosses of the flower shops and communicate the popular trend of flowers online flowers. The orders of niche roses such as Kabchino have increased by more than 5 times year -on -year. "

Reporter Zhu Siyang

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