Visit the "trunk market" on the spot: Activate the new format and light up the "Night Economy" in Shenzhen!

China Times (chinatimes.net.cn) reporter Ge Aifeng, a trainee reporter Hu Mengran, Shenzhen Photography Report

As the sound of the cicada gradually rang, after the camping, Shenzhen began to scrape the tank of the trunk stalls. Various stalls have emerged on Weibo and Xiaohongshu. More and more young people have begun to join this trunk carnival. Essence

Shenzhen's trunk stalls mostly exist in the market in the market. The stall owner and customers tacitly set up WeChat group chats. Communicate the time and place of the stall tonight. The shop shop ", one by one. "Huaxia Times" reporters saw it through field visits. In addition to setting up tents and decorative decorations such as colored lamps, various types of light signs, they also organized singers to sing, band performances, open -air movies and other activities, among young people, in young people The response is very enthusiastic.

This rising trunk stall is a bit like an upgraded version of the "stall economy" that had been on fire for a while. So how long can this trend be scraped? After the epidemic, can you further drive the city's night economy?

New business in the night economy

"Wait for me, I went to the movie, and it was arrived immediately!"

Ms. Zhang's time is relatively "Buddha". "The advantage is that the time is more flexible. What is to communicate with customers in the group. We will also release the stalls every day, not necessarily out of the stall every day."

When the reporter arrived, there were many guests at the small table behind the booth. The lamps and decorations of the stall owners illuminate the world. Everyone gathers tea and chat with tea. The evening breeze is very pleasant.

Asked about business, Miss Zhang told reporters: "From the current situation, it is unlikely to be free and deducting costs. In the past night, there can be about 200 yuan in income, but it is not very stable. When a car comes out to set up a stall, the cost is lower than that of a store, and it can also increase some income. "

"There are many reasons for everyone to set up stalls. The market is not good under the epidemic. Driving a car out to set up a stall to start a business, and multiple choices of multiple roads; there are also some after get off work, using the evening time to do more side business; and yourself yourself There is a store itself, and there is also a stall to increase the influence to the store. "Miss Zhang was busy and said with a smile:" Some are not for life, but to experience life. of."

Xie Lianghong, deputy director of the Institute of Emerging Economics and Industry, China Institute of Management Sciences and experts in think tanks, said in an interview with a reporter from the China Times that with the increasing uncertainty of occupations and income, freelance occupations have become an inevitable trend. The trunk economy should should Become an important part of the night economy, explore greater possibilities under the major system of night economy.

Dr. Sun Wenhua, the dean of the Shanghai Branch of Nanjing Agricultural University Planning Institute and Shanghai Lixin Academy of Accounting Finance, also analyzed the reporter that from the perspective of social development, young people need diverse lifestyle. A projection is a force for young people to innovate the vitality of the city.

Zhang Dexin, editor -in -chief of the Chinese Cultural Tourism Innovation and Entrepreneurship Think Tank Series, said that the "trunk economy" has always been developing, and it has also been associated with the night market economy. The main reason is that the standardization needs to continue to be strengthened.

Order guidance is important

But as more and more people joined, there are also competition among the stall owners. "Now it is quite rolled. Like the category of lemon tea, many people are selling. In addition, there are more stalls, forming a scale, and urban management will come to drive away," Ms. Zhang's face is helpless, "but in fact It is important for the creation of atmosphere and the experience of guests. "

In fact, the keywords such as the prefix of the "trunk", the stalls, and the night market cannot be around the old talks such as "urban management" and "food safety".

Under this, more concentrated and standardized operating trunk markets came into being. These trunk markets are applied to the government or shopping malls. After charging a certain booth fee to the stall owners, the mall provides venues and publicity for them, and at the same time, it also sets certain access conditions for the stall owners. The trunk stall owner has accumulated a certain number of customer groups and has a drainage effect on the mall. This cooperation model has promoted the orderly development of the format to a certain extent.

On August 2nd, the reporter came to Qianhai Seal, Shenzhen Nanshan. It was originally a deserted square, because the existence of the trunk market added a lot of fireworks. Although it was raining that day, there was almost almost no dots at the scene.

"In the beginning, the income was not high, but after coming here, after a period of polishing accumulation, there was now a income of about 1,000 a day." Need us, we bring them the flow of people. "

"There are also other business districts invited us, but finally signed India." Annie of the stalls of "street tavern" told reporters that "there will be more fleets in the future, but it is not unconditional. Experience, the other must have quality, and the product must be prominent. Take the stalls as a store and company to operate, so that you can go for a long time. "

Consumer Huang told reporters that it is relatively orderly and standardized here. They (referring to stall owners) have signed contracts with the mall, which is the beginning of compliance. Although there are still some chaos in the "trunk stalls", there is a process of everything. With the development, I believe that it will become more and more compliant in the future.

Regarding the trend of "trunk stalls", Mr. Huang expressed his views: "In fact, it is not a trendy in detail. Our father and grandfather rely on a cart of the cart. Now the post -80s and 90s grow up.It has given it some new elements, which reflects the new life concept of our young people. I hope that many parties will support it to make it more standardized and develop for a long time. "Sun Wenhua said that the trunk stalls are worthy ofEncouragement and development, but we all need to face two aspects of things. From the opposite side, there must be some negative hidden dangers.For this phenomenon, government guidance is required. For example, a fixed place should be defined in the urban area. The night market allows young people to use the trunk to set up stalls. At the same time, the stalls also need to apply.Wait for rules to prevent chaos.We are all encouraging consumption. Social spontaneous behaviors such as trunk stalls are indeed consumed, and hope that the city can be tolerant.

Editor -in -chief: Xu Yunqian Editor: Gong Peijia

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