Confession in Shanghai!Eat cup coffee and taste Shanghai flavor

What do you think of when mentioning Shanghai's city business card? The four words "Haipai Coffee" may get in the minds of many people. Regardless of the peak period of work or leisure week, you can always see the rushing figure holding a cup of coffee; on both sides of the streets covered by Indus, the exquisite decorative coffee stores are scattered and scattered. Essence In the bookstore, the theater, in the subway station, and even in the depths of the old streets, the coffee shop can be seen. The coffee shop is the vitality of Shanghai's surging, and it is also the most wonderful scenery of the city.

The 2022 Shanghai Coffee Culture Week with the theme of "Morn tastes Shanghai and lives up to love" will open today. The event will be held until August 18. During this period, multiple activities around Shanghai coffee culture are interspersed. IP SHANGHAI launched the special event of "Drinking Cup Coffee, Confession of Shanghai" on the official website. Welcome coffee enthusiasts to express their blessings to Shanghai.

Poster

Drink coffee, see Shanghai, this coffee cup set is unique

During the Shanghai Coffee Cultural Week, many offline coffee shops launched official coffee cups jointly co -branded by Shanghai Coffee Coffee Coffee Coffee and IP SHANGHAI. The cup uses the "Sea Shang Tide" of the 16th "Silver Pigeon Award" in Shanghai as the main body of the design of the Shanghai City. Dongfang Pearl TV Tower, Shanghai Central Building, China Art Palace, Shanghai Exhibition Center and other well -known Shanghai landmarks cover Shanghai's finance, technology and entertainment industries, which have both modernity and lack of Shanghai's historical and cultural connotation.

Cup cover design pattern

During the Shanghai Coffee Culture Week, when buying coffee in a series of coffee shops, you can get the official Shanghai Coffee Coffee Coffee Cup set specially designed by IP SHANGHAI. Surging news reporter Li Sijietu

"This summer, coffee and ice, come on in Shanghai!" Buy a cup of coffee next to the Wukang Building full of sea -faction, sitting under the sycamore tree and cooling, don't have a taste. Niu Zijian

When walking in the river in the evening, drinking a cup of coffee is also romantic. Surging news reporter Li Sijietu

Shanghai and coffee in the eyes of celebrities

In this Shanghai Coffee Culture Week event, IP SHANGHAI specially invited writers Chen Danyan, dancer Zhu Jiejing, and artist Hu Ge as the Shanghai Coffee Cultural Week promotion ambassador. What kind of fate do they have with coffee and what kind of emotions do they have to Shanghai? During the Coffee Culture Week, IP SHANGHAI will launch three short films to see what Shanghai is in the eyes of celebrities.

"The cafe in a city is just like the living room of this city ... it always reflects the city's spiritual appearance and inner needs."

"Cafe is a study of a thinker."

The short film will combine the style of the ambassador to the Shanghai coffee culture with a confession of Shanghai, showing different dimensions of Shanghai coffee culture. For example, well -known writer Chen Danyan, in her eyes, "Cafe is a study of a thinker".

The short film combines the bookstore with the coffee, and the coffee incense and the scent of scholarship are blended, showing how a writer draws inspirational creation in the cafe. And this also shows the business model of "bookstore+coffee" popular in Shanghai today. This model not only drives the operation of physical bookstores, but also is loved by the public -holding a cup of coffee in the bookstore to read a favorite book and spend it through. A leisurely afternoon time can be said to have become a leisure way for many young people on weekends.

Confession in Shanghai, excellent works can be recommended by IP SHANGHAI globe

Many people must have their own unique emotions with Shanghai. It may be the joy of punching in the popular coffee shop, it may be a soft spot for a certain coffee drink, and it may be a curiosity and love for Shanghai -Pai coffee culture and Shanghai urban culture. This time, "Drinking a cup of coffee, confessing Shanghai" event is an opportunity to express his own opportunities for coffee and Shanghai.

Scan the two -dimensional code below to participate in the event. Upload your love and blessings on Shanghai on the IP SHANGHAI website, text, pictures, video works, etc. Excellent works will have the opportunity to display and promote on the official website of IP SHANANHAI and various social platforms.

(This article comes from surging news, please download the "Surging News" app)

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