[Municipal and Prefecture News] Juli took the initiative to develop innovation and innovation to seek the "traffic password" of Fangzhi culture in the new media era

Gathering active as a development innovation

Seeking the "traffic password" of Fangzhi culture in the new media era

"Zhizhong Aba" WeChat public account construction has begun to show

In recent years, with the continuous development of new media technology, the development of local ideas has also ushered in unprecedented new opportunities. Actively conform to the development trend of "informatization and data", effectively expand the coverage and influence of local publicity, improve the attention of local history and "three services", and better give play to the "history, educating people, and government" of local history The role is to provide the public with detailed and convenient land conditions information services, let all sectors of society understand and feel the unique charm of Fang Zhi culture, inherit the profound historical and cultural heritage, and become an inevitable trend of the development of local history.

In January 2022, the "Zhizhong Aba" WeChat public account completed the registration certification, marking the official establishment of the WeChat communication platform that was shared and shared by Aba Prefecture, county (city), and enriched the publicity matrix of the local Zhi New Media of Aba Prefecture to fill it. The gap of the public account of the Fangzhi culture without WeChat public account, and it also opened the Auba Prefecture's local Zhizhi Office to join hands with 13 counties (cities) in the whole state. Futing forward, focusing on building the local Zhizhi media queue in the state, and continuously enhanced the exploration process of the influence and popularity of Aba Prefecture.

Tree's consciousness of "grabbing" and take a good "precision chess". Aba Prefecture has been a "national corridor" since ancient times. Multi -ethnic groups have settled and made together here. The ancient folk customs and unique people have created a dazzling national culture. The functional responsibilities of the local government department's "history of history, educating people, and funding" determine the necessary soil that takes root in the unity of the nation, tap the development and utilization of local love resources, and continues the necessity of planting historical and cultural root.

In this context, the localist department of Aba Prefecture combined with its functional responsibilities, accurately anchored the target, accurately connected the object, and precisely figured out the supply: in the positioning of the WeChat public account of "Zhizhong Aba", the first to propose the development goal of "bacon cast soul" ; The attention of the public, the majority of local people, and the people who care about the development of the local history; from the perspective of purely, seize the publicity position of Aba culture, "Zhi Shi Aba Humanities, tell the story of Aba", promote outstanding national culture, sing sound Fang Zhizheng's qi song, using the vitality and tension of WeChat public account, to give full play to the great role of local minds to cultivate and cast the Chinese nation's community consciousness in the whole state.

Take a "strict" attitude and find the "combination point". The local area department of Aba Prefecture focuses on the concept of "Internet + Local Chronicles" and uses the "Fang Zhi Aba" WeChat work group as a link. It will build the "most late time, the least work experience, and the most lack of professional talents" from the local Zhi WeChat public account. The state's rich Fangzhi cultural resources, in -depth research on the construction of the WeChat public account of the "Zhizhong Aba" WeChat public account. Aba Prefecture reached a unified will, consolidated a resolute attitude, and moved quickly, coordinated the integration of human resources, intellectual resources and cultural resources in the state of the state. (Municipal) level to the state level, strictly implement the network ideological responsibility system, and ensure the implementation of the responsibility of the "three trials, three schools"; There are based on the test; strictly adhere to the collection and tweeting time of each manuscript to ensure equivalent timeliness and quality.

The two levels of the state and counties (cities) cooperate with strict seams, thereby forming a state -owned conscious rate belt, and 13 counties (cities) actively alignment work models. The power of the state of the state has carried out construction and operation, and has gone through four stages of waiting for feeding, denture, toddler, and the beginning of the front. The influence of local history has been increasing, and it has gradually received widespread attention from all walks of life. As of July 26, 2022, the WeChat public account of "Zhizhong Aba" has successfully pushed 23 issues. Each issue is sent with 4 Fang Zhi stories, 1 episode of oral historical film festivals, and the number of followers has obtained more than 1.1 in just half a year. Thousands of people and the crowd cover 112 cities (states) with a total reading of more than 170,000. The Aba Fangzhi showed the ability and tenacity of "no work, one to start", "although the start is late, the benchmark is not low, full of energy, and fight again".

Strengthen the spirit of "fighting" and seize the "focus". In order to keep up with the pace of information development and focus on the actual development of local chronology, the localist department of Aba Prefecture has worked hard to "seek new, seek quality, and seek work".

Fighting innovation. In order to mobilize the motivation of the two -level localist departments of the state and counties (cities), the Office of Aba Prefecture proposes the work idea of ​​"state, county (city) to jointly build and share results sharing" when building the WeChat public account framework. City) Local volunteer department "Information island", the state, county (city) levels are also linked to branches, with sincerity, locking the target, boosting spiritual work, maintaining a solidity, their sense of responsibility can be enhanced. Consolidated. At the same time, through the "Zhizhong Aba" WeChat public account platform, the "All NPC Reading and Zhihui Aba" activities can be carried out for a long time: the "All -People Reading Volunteer Readers", which covers the state. Volunteers from all walks of life, 92 articles in WeChat public accounts are all told by them in the way they are speaking in voice. Among them, a volunteer narrator tells more than 20 articles. In Aba Prefecture's first, multi -level, multi -level, and three -dimensional WeChat public account content of the "Text+Picture+Audio+Video" in Aba Prefecture, let Aba Prefecture's excellent historical and cultural "fresh", "bright", and "move". This is a beneficial attempt and exploration. Through the hometown people talk about their hometown, record the villagers and villagers, retain the nostalgia and nostalgia, and stimulate the love of the party, patriotism and love. Fighting quality. "Zhizhong Aba" reflects the dialectical unified relationship of the overall and part of the part. There are 13 "Zhizhong County (City)" (such as "Zhizhong Malkang" and "Black Water") and a state -level "Xueyuan Literature History" The sector, the state, county (city) is responsible for the text supply and pictures of their respective sectors, and the main articles on this section are pushed and promoted. Formed a benign circulation of mutual learning, competing each other, each effort, and improvement of joint efforts. The local volunteer departments of the state, county (city) departed in -depth local regions, and wrote Aba Fangzhi, who have local authority, conform to the taste of audiences, and read. The story, with exquisite pictures, vividly tells, effectively promotes the improvement of the overall quality of "Zhizhong Aba". The overall brand of "Zhizhong Aba" is made into a initial show. Among them, "Zhizhong Aba County", "Zhizhong Ruergai", "Zhixian Small Gold" all appeared in explosive articles: "Aba County Mai Sang Tusi-Wall-Wall "Gongcheng Lie" read 8322 people, and the number of "Lianghekou Conference in the Long March" written by Xiaojin County reached 938 times. The sharing volume blooms, reaching more than 10,000 people and 551 times respectively; 4 articles in "Zhi Zhongli County" and "Zhizhong Wenchuan" have also achieved thousands of readings of thousands of reading volume.

Effective. In order to allow "Zhizhong Aba" to get out of the deep girlfriend and accept the review of the people, the local government agencies of the state, county (city) synchronized with the party committees and government departments at the party and government departments. After each article was pushed, the people of the whole state enthusiastically developed the group and the hair circles increased the exposure of the public account; using the "read volunteers to read the volunteer", mobilized the describer to strengthen publicity, and continuously expand the promotion of the WeChat public account. In attracting more attention and concern in the whole society, it has achieved significant results. Since the first month of the WeChat public account, the number of attention has been achieved for 5 consecutive months. The number of people jumped from 2200 in January to 10187. In the early days of "Zhizhong Aba", he gained a good social response and reached the original intention of opening WeChat public account. Because of this platform, the supply of Aba Prefecture's articles for a long time in the history of the province was rewritten. Aba Prefecture has also opened a new situation of "January One Theme". In the drafts of "Aba", the traditional folklore solar terms of Qi Aba Prefecture, such as the opening of the Spring Festival in February, In the Lantern Festival, push the 3 -phase graphic preview, transport the "starting up" trend, and store the power of "start"; in March, push the "New Year of the Tibetan calendar" and "Aba involved in the traditional filial piety culture in Tibet" echoing the new and new appearance of the beginning of the year; From May to August, during the peak tourist season of Aba Prefecture, the "Red Army Long March Passing the First Village of the Grass-Banyou Village", "Wuyou City-Wenchuan", "Xiangra Dongji Saint Mountain" The articles that make people's desire for people are pioneers such as the Village and other people, with the Hongyuan Jacques Music Season and the Guanjin Cultural Tourism Conference organized by Xiaojin County as the background, and grandly pushed the export history "The Cross -Strings" and "Lion Dance". , For the large -scale cultural tourism activities of "travel to Taiwan, cultural singing,", they play the "chorus" of Fangzhi Cultural Card and sing Fang Zhi New Media Service Cultural Travel Integration and Development.

Source: Sichuan Provincial Local House Work Office

Writing: Aba Prefecture Local Chronicle Office

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