Focus on Antu: The value of external forces is to cultivate the endogenous motivation of the revitalization of the countryside

After the decisive victory of poverty alleviation, the Party Central Committee promptly made major deployments to consolidate and expand the results of poverty alleviation achievements. In 2002, Antu County, Jilin Province was identified as a national poverty -stricken county by the former State Council's Poverty Alleviation and Development Office. In 2020, poverty alleviation and hat were achieved. The province's rural rejuvenation focuses on helping counties. In the process of targeted poverty alleviation and precision poverty alleviation, a large number of first secretary and cadres stationed in the village were sent from the central government to the province, state, and county. A large number of manpower and material resources and financial resources have been invested. The injection of these external forces played an indispensable role in winning the battle against poverty.

The main force of poverty alleviation is the poor, and the main force of rural revitalization is also the rural masses. For a relatively backward area, rural revitalization needs to use external forces, but the help of external forces cannot include everything, and it is impossible to replace the main force of the local people. How to help rural rejuvenation and how to better play a better role in rural revitalization is a must -answer for helping the rural rejuvenation in relatively backward areas. Through a survey by the central policy research office and Sunshine Insurance Group in Antu County, one of the revelations obtained is the most important value of external forces in the endogenous motivation of cultivating rural revitalization.

The Central Policy Research Office has invested 2 million yuan in funds since Hongxing Village, Mingyue Town, Anu County. Although there are not many funds, it is commendable for the central government and agencies directly under the central government of financial management. The most important thing is that they use limited funds on the blade to cultivate rural rejuvenation internal power and achieve sustainable development. The first is to invest 1.5 million yuan to build a rice processing plant, including 400 square meters of processing plants and supporting equipment such as 1,500 tons of machining equipment and anti -shovel. About 200,000 yuan. The second is to invest 300,000 yuan, and a mulberry planting greenhouse with an area of ​​1,000 square meters is built. It is expected to be picked in 2023, and the total revenue will reach more than 600,000 yuan. The completion of these two projects will greatly increase the collective economic income of Hongxing Village, laying a solid economic foundation for the sustainable development of Hongxing Village and the revitalization of the countryside. They also make full use of the advantages of local location and tourism and leisure resources, and strive to create a full -scale supporting facilities including the people's supermarkets, bathrooms, homestays, restaurants, etc., which not only effectively avoids the waste of idle civil houses, and improve The overall appearance of the village provides a more beautiful environment for the villagers' production and life. The more critical, and most worthy of recognition is that the Central Policy Research Office has selected the conviction, excellent politics, excellent responsibility, strong ability, strong style, and excessive style. It is rare for the first secretary of high -level leadership cadres to make the first secretary. From this point, it can fully reflect the consciousness of helping the central state organs to help the countryside as their due political responsibility. The central state organs have sent capable cadres to serve as the first secretary to bring the party and state policies, the good work style and new concepts of the central state organs, and the idea of ​​the rural revitalization. The implementation of the central government's decision -making and deployment and the policy of government is of great significance for changing the concept and establishing a good work style to inspire the local cadres and the masses to condense and work hard.

Longquan Village, Mingyue Town, Antu County was originally a designated contact village of the Central Policy Research Office. Since the Sunshine Insurance Group is scheduled to assist the village in 2018, it has invested more than 3.6 million yuan in funds. Except for 150,000 yuan for providing insurance premiums in these 500 Antu County cadres in the villages in the villages, all of which are used to assist project construction and construction. Train the rural rejuvenation internal power and promote sustainable development. Their approach can be summarized as "123344" assistance model. "1" means "a good plan" to carry out overall planning of the industrial layout, product brand integration and rural tourism development of Longquan Village. All assistance is carried out around the overall planning, and Longquan Village is made into a model for rural revitalization. "2" means "creating two brands", based on the advantages of high -quality agricultural product resources based on Longquan, and strives to create two brands of "Antu Longquan" and "Sure enough Sunshine" to develop the market with the brand, which not only achieves the added value of the product. It also promoted Longquan and expanded a wider market space for Longquan's sustainable development. Two "3", that is, through the "Enterprise+Farmers+Base" model, build three major projects: Sunshine Ice Spring Rice Ecological Farm, Longquan Pancake Factory and Professional Production Cooperative. The rice ecological farm has disabled chemical fertilizer and pesticides, and adopted artificial weeding, paddy fields, etc. to ensure the original ecological planting of rice. Two "4", that is, provide four support, providing financial support, technical support, innovation support, and market support to achieve the four major mechanisms of promoting poor households to stabilize poverty alleviation, help villagers get rich, strengthen the collective economy, and build all villagers' common prosperity and long -term mechanisms. Target.

Sunshine Insurance Group reflects four characteristics of the practice of rural revitalization with industrial support. First, focusing on the sustainable development, investing funds into industrial projects such as Sunshine Ice Spring Rice Ecological Farm, Rice Processing Plant, and Longquan Pancake Factory, and introduce their own corporate management experience, governance methods, information resources advantages and market expansion capabilities that have accumulated for many years Longquan Village Industrial Project improves the fine management level of support projects, and ensures the long -term stability and sustainable development of the project. The second is to strengthen the construction of the entire industrial chain, build a full chain of agricultural products production, processing, and sales, and enhance the added value of high -quality agricultural products in Longquan Village. On the one hand, attach importance to the creation of agricultural products brands in Longquan Village, and solve the problem of low awareness of agricultural products, high -quality, no cost, and increasing yield and income. On the other hand, attach importance to market expansion, establish a platform for assistance to product sales, open up the obstruction of production and sales, and solve the problem of small business scale and poor sales channels for local agricultural products. The third is a new model of innovative marketization operation and public welfare support. Whether it is Sunshine Ice Spring Rice Ecological Farm or Longquan Pancake Factory, it is a joint -stock enterprise. After the company's stable operation and began to make a profit, Sunshine Insurance Group donated some of the shares they held to Longquan Village Committee, so that the shares of the village group owned the pancake factory increased from 20%to 32%. From zero to nearly 38%. The fourth is to coordinate the relationship between the collective economy and the common prosperity of the villagers. The profits formed by pancake factories and rice ecological farms are allocated on the spot. The village collective has obtained a stable share dividend with its shares, increasing the collective economic income of the village. At the same time, the development of the industry has increased employment, and the employment of the labor force in difficult families is given priority, providing long -term stability guarantee for the common prosperity of the villagers. Whether it is the central policy research office's designated assistance to Hongxing Village or the designated assistance of Longquan Village for Sunshine Insurance Group, it has seized the nose of the industry to revitalize, relying on the resource advantages and location advantages of the village to develop planting and breeding industries and agricultural products The processing industry and leisure agriculture, extending the industrial chain and enhancing the added value, which not only enhanced the collective economy of the village, but also increased the income of villagers, improved the production and living conditions of rural residents, and stabilized the villages where the villages they lived towards "industrial prosperity, ecological livable, livable, livable, and livable, and livable, livable, and livable. The goal of rural style civilization, effective governance, and wealthy life "has better reflected the new development concept of our party's innovation, coordination, green, openness, and sharing.

Since the completion of the goal of poverty alleviation, the central government has shifted the focus of supporting the work of "agriculture and rural areas" from precision poverty alleviation and precision poverty alleviation to rural revitalization. Helping the revitalization of the countryside is the political responsibility and obligations of institutions and institutions including central state organs. The help of the Central Policy Research Office for Antu County Hongxing Village is a useful exploration and attempt to help rural revitalization. Helping the revitalization of the countryside is also the social responsibility of the enterprise. However, the social responsibility of Chinese enterprises is different from Western enterprises. In addition to fulfilling international consensus social responsibilities, Chinese enterprises have unique social value and responsibilities in Chinese issues such as rural revitalization, social governance, and people's livelihood security. Enterprises perform social responsibility and have a distinctive positive role in improving the sustainable development capabilities of the enterprise. Sunshine Insurance Group's assistance to the revitalization of Longquan Village is not only to fulfill its social responsibility, and it will also help to improve the sustainable development capacity of enterprises. Therefore, this kind of assistance is essentially two -way, and it must bring "win -win".

Rural revitalization is a systematic project. It is necessary to coordinate and coordinate the development of fixed -point assistance villages and other surrounding villages; we must coordinate the relationship between industrial development and people's livelihood improvement, so that the results of economic development can truly benefit all villagers, promote the common prosperity of all villagers; , Pay more attention to the improvement of villagers' housing conditions and indoor facilities; in response to the irreversible trend of population aging, while focusing on helping villagers in difficulties, they are more concerned about meeting the needs of elderly care services that the elderly are growing. Public infrastructure such as roads and the aging transformation of the elderly's houses, as well as the construction of pension service facilities. These are issues that include the central policy research office and Sunshine Insurance Group to better carry out issues that need attention to fixed -point assistance.

(Author: Qing Lianbin, a special professor of Huzhou Teachers College, a professor and doctoral supervisor of the Central Party School Professor)

Source: People's Forum Network

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