There are counts on the cover.

Cover Journalist Fu Wenchao

On August 4th, it was the Tanabata Festival, which brought a group of gifts for gifts. According to data released by Jingdong, the "Tanabata Valentine's Day Gift" has become a popular search word. Compared with daily, lipsticks, razors, bicycles, and necklaces have become the keywords for people's search volume significantly.

At the same time, consumer data this year shows that women's gift consumption heat has been further increased, and the amount of gifts from the city of Tanabata has also risen sharply. Both men and women's consumption of cosmetics are in full swing.

What is interesting is that search for "girlfriend gifts" is 1.7 times more than searching for "giving boyfriend gifts", but the proportion of gifts for men and women to send women and women has almost reached 1: 1. It shows that many men do not know what gifts for women and need a lot of search, and women have long thought about what gifts for men, and accurately place orders.

In addition, people of different ages are also very different from the Qixi Festival gifts. Fresh freshness has become the most favorite product from the post -90s generation. Their proportion has increased by 24%daily. Qixi celebrates.

Consumption data shows that during the Tanabata of Beijing and Shenzhen, it is more preferred to buy wine. Shanghai and Chongqing prefer to buy fresh cakes, celebrate life and festivals, and add some sense of ritual. Guangzhou is more preferred to buy foreign wine, and the most special Chengdu has increased 4 times more than the usual liquor sales. It seems that the couples in Chengdu prefer to have a drink at home.

It is worth noting that before the Tanabata, the year -on -year sales growth of e -sports chairs and game books exceeded 100%. Among them, women's purchases of e -sports products are high. On the one hand, e -sports products given to their boyfriend, on the one hand, girls' attention to e -sports has also increased year by year. At the same time, the couple's products will also be sold on Valentine's Day, walking on the street in a couple shirt, and a couple item at home, adding a lot of ritual sense to life.

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