Why does ice cream become "assassin"?

Citizens choose ice cream in front of the cold cabinet.

If the hot hot pot is "exclusive" in winter, the food that is most matched with summer is ice cream. However, this summer, the cool and refreshing ice cream shakes into a "assassin". What is "ice cream assassin"? Baidu Encyclopedia explained this: "Ice Cream Assassin" refers to those hidden in the freezer and look at its appearance, but when you pay for it, you will stab your ice cream at your price.

Is there a "ice cream assassin" in Taiyuan in the provincial capital? What is the attitude of consumers in the "ice cream assassin"? In the past few days, the reporter found that there are very few ice creams under the market, and Dream Dragon, which sells for 7-10 yuan, is not even too expensive. Many consumers tease: "Is it hot? Look at the price of ice cream to ensure that you are‘ cold ’.”

With the frequent search of "ice cream assassins", in order to protect the rights and interests of consumers, on July 1, the State Administration of Market Supervision and Administration issued the "Regulations on Signing Price and Price Fraud" ("Regulations"). The "Regulations" states that price fraudulent behaviors include not marked or significantly weakened price conditions that are not good for consumers or other operators to trick consumers or other operators to trade with them.

The reporter noticed that with the implementation of the "Regulations", most of the ice creams in the provincial capital have clearly marked the price, but there are still some convenience stores and ice cream wholesale stores that have no price of ice cream. The citizen Xiao Zhao talked about the experience of buying ice cream not long ago, so far I am still worried: "The ice cream at home was gone that day, so he took the child to the convenience store downstairs. I didn't think much, I didn't think it would be much money for less than 10 ice cream. I didn't expect to spend nearly 100 yuan in the end. I only learned that the most expensive one was 16 yuan. I really don't understand why a ice cream can sell so expensive. "

Like Xiao Zhao, the citizen Xiao Wang was fiercely on the "ice cream assassin". Xiao Wang told reporters that after the meal with colleagues last week, he took the initiative to ask everyone to eat ice cream, but the five ice cream spent 62 yuan. "At that time, everyone also felt a little too expensive. I had to change the price of cheap ice cream, but because of the face, I still insisted on getting the account. I only buy the ice cream in the future. I only buy what I know. Wang Budi laughed.

Ms. Wang runs an ice cream wholesale store in Shengli Street, Taiyuan City. She believes that the price of the ice cream is responsible for consumers: "I have been selling ice cream for 16 years, and most of the ice cream in the store is less than 5 yuan. Most of my consumption is an old customer. Eating ice cream is to understand the heat of the heat. How many people are willing to eat the sky -high ice cream? Whoever makes money is not easy. Consumers will make him spend the money clearly. ","

Nowadays, the price of ice cream has generally risen. Many "post-80s" and "post-90s" admit that the happiness of eating ice cream at 0.5 yuan to 1 yuan for childhood is gone, but found new happiness from making ice cream by yourself. "This summer, my house's ice cream was made by myself according to the online tutorial. Not only is it clean and hygienic, but the cost is still low. The most important thing is to be delicious." Citizen said.

As a mass consumer product, high -priced ice cream will not become the mainstream of consumption, and cheap ice cream is needed by the people. Of course, when buying ice cream, citizens must polish their eyes and beware of the "ice cream assassin" hurt their wallets. Otherwise, don't you add a hot spot "big price" to buy a mediocre ice cream?

Shanxi Economic Daily Intern reporter Li Jingyi

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