The main line of digital culture and creativity, the perfect world starts the new journey of high -quality development

In the post -epidemic era, as the core empowerment of the new development pattern of Industry 4.0, the digital economy has become a direction and air outlet for companies with visionary. In this wave of digital transformation that sweeps the world, what kind of break -breaking attempts do you have done a high -quality digital cultural and creative enterprise like the perfect world, and how do you take the initiative to embrace the future?

Technical escort, cultural refinement

In response to the call of the country's "self -anchor key core technology independent innovation" call, the perfect world has continuously improved its self -requirements, strengthened the research and development of survival, and focused on many key technologies. As a global digital cultural and creative enterprise, Perfect World has always adhered to the technology independent research and development driver to achieve innovative development.

In 2021, the perfect world research and development cost rate reached 26%, which was in the first echelon of the digital cultural and creative industry. The Perfect World has independently developed an Angelica3D engine, an Era self -developed engine, etc. to fill the gaps developed by my country's 3D engine field, introduce innovative technologies such as human bone recognition technology, AR facial recognition, folding screen, and Yunyuan gaming product matrix. The perfect world can firmly control the development of digital technology in its own hands.

In a series of "Fourteenth Five -Year Plan" proposed in recent years, the high frequency of digital economy has appeared. In the overall layout of the "five -in -one" digitalization and comprehensive development, the important one is "promoting the construction of a high -quality digital economy, confident and prosperous Digital culture. The Ministry of Commerce also recently pointed out that it is necessary to vigorously develop digital culture and trade, actively cultivate export competition advantages in the fields of digital movies, digital animation, digital publication, online broadcasts, e -sports, etc., and create a Chinese cultural symbol with international influence.

This not only brings an excellent opportunity to break the situation, but also makes it a window for culture to go to sea. Taking the perfect world of domestic digital media with high cultural attributes as an example, its products have radiated more than 100 countries and regions around the world, and have been actively exploring new methods of using fusion technology and culture, connecting tradition and future to provide high -quality users worldwide to provide high -quality users with high -quality users worldwide Innovation of spiritual cultural products, actively help enhance the global influence of Chinese culture.

In a variety of self -developed digital boutique games under Perfect World, non -heritage and traditional cultural elements such as Dunhuang culture, Wuyue Culture, Hanfu, Guofeng Music and Drama have grinded the fine content that can go further. Take the three major domestic animated film IP games of the three major domestic animation films of "The Great Saint of the West", "The Great Saint of the West", "The Great Saint of the West", and the layout of the game and the national man ecological integration. Games; and together with B and Art Painting, they jointly create a multi -end "spirit cage" series of IP games, and they are also determined to attract more diverse groups of younger and more cultural backgrounds after going to sea.

Cross -border linkage, symbiotic cooperation

For many industries, the essence of digitalization is a change, which is a reshaping of business, processes, and management. This means that digital transformation does not mean that "the number of clouds is used" alone, and how to "Fu Zhi" to promote the coordinated transformation of the entire industrial chain is for the essence of transformation. At the same time, the "cultural and creative heat" that has emerged in recent years has also come to the junction point of linking all walks of life and empowering society, especially the digital cultural and creative industries. Fusion trend.

It also takes the perfect world as an example. Last year, we joined hands with the digital cultural innovation track. The cooperative institutions and enterprises belonged to different vertical industries. The digital transformation of the cultural and creative industry played a "leader" role. Integrate innovation and development model awards "" 2021 digital development innovation award "and other industries are recognized.

In the direction of Wenbo, the Perfect World Games carried out a comprehensive digital recovery work on the head of the Yuanming Garden Beast, and allowed users to experience historical memories in depth in an immersive interactive plot. Digital reduction and interpretation of many national treasure cultural relics and historical and cultural landscapes; in addition, the new anime IP "Dinosaur Hostel" was designed for the Anhui Geological Museum and won the Best Investment Value Award of Anime Beijing.

In the field of tourism, Perfect World has developed in -depth cooperation with well -known scenic spots including Nanjing Muzi Temple, Wuxi Huahua Bay, Beijing Qianmen and other related intangible cultural heritage. A group of brand IP and cultural tourism development models with leading positions in the industry. For example, last year, relying on the real scene of Tang Feng and Song Yun in the Wuxi Huahua Bay Scenic Area, perfect the world's cultural and creative forms through multiple interaction forms such as online AR and LBS, offline real -life real -life NPCs, etc., breaking virtual and reality barriers, realizing gaming Digital scenic area immersive visiting experience.

In addition, can digital media companies still help build smart cities? The answer is yes. This month, Perfect World has just completed a strategic cooperation agreement with the Changsha Municipal Government. The two parties will carry out comprehensive and multi -level strategic cooperation in the digital culture and new economic field to empower and lead the high -quality development of the cultural industry in Changsha region to help Star City help Star City The high -quality development of the digital economy and cultural and creative industries.

The strategic opportunity of keen grasping the development of the digital economy in the information age is both the requirements of the times and the "14th Five -Year Plan" national strategic deployment of "building digital China and creating a digital industry cluster with international competitiveness."

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