Dazhou: Grasp the Consumer Season of Cultural Tourism Summer Consumption Season to boost the Cultural Tourism Consumption Market

Promote the upgrading of cultural tourism consumption, 2022 Dazhou Cultural Tourism Summer Consumption Season was launched. Focusing on the decision -making deployment of "Building Cultural Tourism Center, Implementing Cultural Prosperity Action", based on the special resources of cultural tourism, with the theme of "Cool Summer · Batida State", "Learning to Tour Dazhou", "Township Run Da Prefecture" and "Night Tour Dazhou" The six series themes of "Yidong Dazhou", "Sports", "Huyou Dazhou" cover 25 sub -activities, creating a cultural tourism consumption atmosphere for the participation of the whole people and enjoying the whole people in the city, comprehensively stimulate the potential of cultural tourism consumption, boost Cultural tourism consumer market.

In the Kanshi Genting Wild Zoo in Tongchuan District, many tourists took the summer vacation to take their children and family and friends to play to interact zero -distance interaction with the animals.

Tourist Cai Hong: We see a lot of animals, and we have brought a lot of fun to our children and our family, brought a lot of joy, and hearing the laughter and laughter of many tourists along the way.

Tourist Zeng Hailin: Today we happened to come over. It happened to be three people and one group purchase. We bought 69 yuan (each). It is more cost -effective and more affordable.

The influence of the epidemic is largely invested in the previous period, the daily operating costs are high, and the tour groups and other cannot be developed in an orderly manner. The operation of the Kinshi Genting Wild Zoo in Tongchuan District has become difficult. Help enterprises to relieve it, Tongchuan District seized the peak season of summer tourism consumption, went to the scenic area to find out, fully implemented policies, activated domestic demand, and promoted the rapid recovery of the scenic area to recover.

Zhang Zhihong, Kimstone Genting Wildlife Park in Tongchuan District: We launched a summer vacation group purchase ticketing activity. More than 3 people are 69 yuan, and relevant departments also actively encourage us to participate in the Tongchuan Consumption Season and Da Tour Consumer Consumption Activities. The superposition of these activities has brought a certain passenger traffic to our scenic spot. We are preparing to build a series of activities such as camping bases, splashing water festivals, and bonfire party. I believe that the golden period of summer vacation will have a new growth.

Mei Meixia, staff member of the Tongchuan District Cultural Tourism Center: We have already combined loan financing in the actual situation of the zoo with relevant departments such as the Financial Office in the early stage. Scenic area. In addition, we also conducted a series of publicity and promotion on the zoo. According to the difficulties they provided to us, they are solving step by step to alleviate their related difficulties.

Create the "forest -recreation" IP to help rural tourism recovery. During the summer vacation, Hebaoshan City, Wanyuan City, also attracted many tourists to come here to dispel summer and forests.

Combined with the theme activities of the "Township Yunda Prefecture" series, Wanyuan City is based on the advantages of Black Baoshan's resources, introduce social capital and well -known enterprises, and use market -oriented methods to create "forest -recreational" tourism IP, so that the black Baoshan in the mountains and clear water will become the Qinba area tourists to the summer. Summer and vacation tourist destinations.

Yang Zhanxu, deputy mayor of Hebaoshan Town, Wanyuan City: Persisted in the use of forests as a major main industry, creating two major industrial bases of Chinese medicinal materials and blueberries, and building the "123 of 123 "Development ideas, accelerating the gathering of industries and population, promoting the development of the zone, becoming a momentum, continuously promoting the development of Kuroko Mountain Kangyang Tourism, and accelerating the establishment of" Kangyang Heibaoshan · Meixin Homeland ".

It is understood that the 2022 Dazhou Cultural Tourism Summer Consumption Season event will last until September 30. During the event, nine cultural tourism preferential measures such as electronic consumer coupons and scenic spots will be issued to issue electronic consumer coupons and scenic spot tickets. The 8 categories of 113 cultural and sports tourism companies will participate. Total 40,000 cultural and sports tourism e -consumer coupons are issued, with a total amount. It reached 1 million yuan. At the same time, encourage, support and guide tourist attractions, travel agencies, and cinemas to launch preferential activities simultaneously to further stimulate the cultural tourism consumer market.

Source: Dazhou Observation

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