Looking forward to "tourism+script kill" bringing the multiplication effect

"Tourism+script killing" is not a simple tourist consumption scenario and script killing, but a systematic engineering that uses "+" as the entry port to generate a series of reactions and virtuous cycles.

During the summer vacation, many people arranged a new content in the travel plan -playing a script kill in the real scene of the scenic spot and opened their own "drama life". With the increase of consumer attention and the growth of immersive experience, "tourism+script kill" has gradually become a new format for content experience that has attracted much attention. Related theme catering, theme accommodation, tourism cultural and creative and other development are also rapidly developing.

Observing this year's summer tourism market, immersive tourism has become a new pet, and "tourism+script killing" is one of the development directions of immersive tourism. It can be said that the integration of script killing brings a new traffic entrance to the tourism industry, which not only enriches the tourist's tourism experience, but also promotes the update of products and innovation services for tourism companies. On the surface, "Tourism+Script Kill" does the addition, but it is actually expected to achieve the "multiplication effect".

It should be noted that "tourism+script killing" is not a simple tourist consumption scenario and script killing, but a system engineering that uses "+" as the entry port to generate a series of reactions and virtuous circulation. Therefore, how to make it standardized, healthy, and orderly development has become a problem that the industry cannot avoid.

Recently, the five departments such as the Ministry of Culture and Tourism jointly issued the "Notice on Strengthening the Management of Scripts and Entertainment Operation Places", which will be included in the management of new formats such as script and entertainment operations such as script killing nationwide. This will undoubtedly bring a comprehensive impact on the current hot "tourism+script killing", which helps its standardized, healthy, and orderly development.

In addition, the development of the new business format of "tourism+script killing" needs to pay more attention to the reasonable development and utilization of tourist destinations and regional culture, folk customs and intangible cultural heritage, so that the content of "script entertainment" is more in line with the cultural tradition of tourism destination, making it more regional. feature. To design the contents of the project that can be used to enter, retain, and want to come back, the script must be updated regularly according to the feedback of tourists and consumer preferences, so as to keep tourists fresh.

At the same time, the script entertainment industry shall operate in accordance with laws, bids, and integrity in actual operations. "Tourism+script killing" has proposed a new topic to the script killing industry. In addition to adapting to the new format experience, it is also necessary to crack the problem of poor content, incorrect values, illegal infringement, and high safety risks brought about by the growth of the spontaneous "barbaric" growth.

In short, as "tourism+script kill" gradually becomes a new format that has attracted much attention, the benefits and values ​​brought by it are the "multiplication effects" that can be added. In this regard, the relevant industries should take the moment to respond to the situation, adapt to local conditions, and take the initiative. In addition to continuously updating products and innovative services, industry supervision must be strengthened, and operators will be guided to extend the industrial chain in accordance with the law. Tourism destinations must also strengthen brand building and improve service levels. While meeting the needs of tourists, it is necessary to promote the industry's stability. (Author: Zhang Guodong; Editor: Yang Shuo)

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